This post is a part of my Ultimate Guide to Doing Your Own PR. Check it out for more info.
The art of pitching a story or an idea to a journalist has become a fine skill. What makes a pitch stand out in a journalist’s crowded inbox? To answer this question, we turn to the insights of Alice Dubin, a seasoned journalist who transitioned from traditional employment to a successful freelance career. Her journey offers a glimpse into the world of freelance writing and the changing dynamics of media exposure. In this blog, we’ll delve into what makes a pitch remarkable to journalists like Alice and how small business owners can overcome the “I’m not big enough” mindset to seize media opportunities.
What Makes a Pitch Stand Out to a Journalist?
“What really makes a pitch stand out in my inbox is one that comes from somebody that I actually know. And I don’t necessarily mean somebody you know, that I know in person and we hang out, but I mean somebody with whom I have a relationship, even if it’s strictly a digital relationship. But we’ve worked together, and in the past, you’ve been able to give me things that were useful to the type of content I create, or avoided being sort of obnoxious or sending things that I found morally questionable. But it’s people who have over the years really delivered things that have helped me, and so we have a good working relationship. And so when I see that name in my inbox, that’s when I click, and, you know, my default position is there’s probably going to be something useful in here.” That was Alice Dubin. You’re going to love Alice after you hear her story.
Starting Out as a Freelance Journalist
Alice is a journalist who started her journey by going to school for journalism. She did a lot of writing as a full-time employee before transitioning into freelance journalism. This transition wasn’t always easy, but it’s been a fulfilling journey for her. Alice’s story is one of hard work, adaptation, and seizing opportunities as they come.
The Freelance Gig
Freelancing isn’t just a side gig for Alice; it’s her full-time profession. She writes for renowned outlets such as Good Housekeeping, Women’s Day, Prevention Insider, Glamour, Fast Company, Parents, and many more. Alice emphasizes that her freelance career is not just about making ends meet – it pays the bills and brings her immense joy.
Breaking into Freelance Writing
Many aspiring freelance writers wonder how to break into the industry. Alice explains that while it helps to have some experience and relationships, it’s not as challenging as you might think. There are numerous online platforms, Facebook groups, and industry newsletters where editors call for pitches and writers can find opportunities to get started.
Affiliate Marketing and Freelance Writing
In recent years, the landscape of media and journalism has been evolving, and affiliate marketing has become a significant component. Affiliate links are prevalent in product reviews and recommendations, and they allow outlets to earn a share of revenue when readers purchase products through these links. While not all pitches require affiliate links, having the potential for such links can enhance the likelihood of coverage.
Overcoming the “I’m Not Big Enough” Mindset
Many small business owners feel they need to reach a certain level of success before seeking media coverage. However, Alice and I agree that this is a misconception. Media exposure can be a catalyst for growth, and being featured in the media can help businesses establish credibility and reach a wider audience.
What sets a pitch apart for a journalist like Alice is a combination of personal relationships, concise and direct pitches, and the potential for affiliate marketing opportunities. Breaking into freelance writing is more accessible than ever, and the key to overcoming doubts about media exposure is to take the plunge and leverage the power of the media to grow your business or personal brand.
Alice Dubin’s journey from a traditional journalism background to a successful freelance journalist serves as an inspiration for anyone looking to make their mark in the media industry. Her story is a testament to the opportunities that await those who are willing to adapt and embrace the changing landscape of journalism. So, whether you’re a small business owner or a budding writer, remember that you don’t need to be “big enough” to start making your media dreams a reality. Embrace the journey, seize opportunities, and let your story be heard.
When You’re Ready, Here Are Some Other Ways I Can Help You
- Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!
- In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.
- Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.
- Want me and my team of journalists to take all of this off your plate? Click here to set up a call with the Media Maven team about our done-for-you PR services. If you want insider strategies on how entrepreneurs are getting press coverage delivered straight to your inbox every Thursday, click here.
More on Alice Dubin
- Visit her website at https://www.alicedubin.com
- Follow her on Instagram at @alicedubin
- Follow her on Twitter at @alicedubin
- Sonia Weiser’s Opportunities of the Week
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