Client Media Placements
Business Coach For Online Entrepreneurs And Coaches, Best Selling Author
Founder Of University Research And Review
CHRISTINE PORTELA CALZADILLA
Formally At MSNBC/ Currently At Univision
“After listening to Christina on the Smart Passive Income Podcast, I went over to Christina’s web page and signed up for the 10-day challenge. Though I had been working with various media sources in the past, Christina’s emails prompted me to take my game one step further- with great results!
I had organized a soup tasting event (which I called ‘The Souper Bowl’) and was hoping for media attention. In the end, two newspaper journalists came and covered the story. The tv reporter that was supposed to come got a cheery follow-up email and ended up coming to the library the next weekend to do a live interview on a different topic.
My little town has a population of 1,000 people and about the same number of farm animals, but we are located a 1/2 hour from a city of substantial size. All the journalists left the city stories to cover my little, tiny library story. Thanks so much, Christina, for that added push to persevere with local media, even when the efforts seem fruitless at times.”
Powassan And District Union Public Library
“I’ve worked with other PR firms in the past with limited success. Often times I would spend $1000s and would barely hear from them or maybe get one or two “hits.” When I worked with Christina, I was not prepared for what was to come. Every day I heard from that woman. She was on me, whereas the other firms I had wasted money on, I barely ever heard from and I had to keep following up with them to get them to give me something.
I think she got us around 20 “hits” in a month (online and print articles featuring our company or advice) and we had several TV appearances lined up from her. She literally kept me so busy with different media outlets that I was working almost 18 hour days to try to keep up with everything.
Also, she’s super classy and professional. I personally witnessed her professionally handle a rude reporter with ease. If you want to receive press and have someone work their rear off for you, she’s the real deal and who you want on your side. Literally, she was our PR angel that really helped to take us to the next level.”
Founder Of Cupid’s Cronies
Founder Of The Chiera Family Foundation
Restaurant General Manager
Creative Director At Home Fix, Inc.
“I heard Christina’s interview on Smart Passive Income with Pat Flynn during my commute to work one morning. Christina talked about mistakes people make by not making themselves newsworthy. She also mentioned that everyone wants a good story, not an advertisement. Pitching to pitch will not work. I was moved by Christina’s examples from the interview.
I took what I learned from Christina and I put together a great story. It was an American Success Story. I then pitched it to a few local outlets. It didn’t take long for them to reach out to me. We made it on the front page of the Living section in our local newspaper. It was published in a Sunday edition, the same day of the Super Bowl. We were also featured on the 5pm, 6pm and 11pm news. Our story was published on their websites and their social media outlets. It was all thanks to Christina.”
“I was feeling lost in my media strategy. I’d had some success getting quoted in different publications before working with Christina, but felt like my media hits weren’t making the impact I had hoped for. Christina helped me to improve here — giving me advice on to finetuning my pitch approach, self-promotion, and my connections with other journalists. Christina’s guidance has helped me get in the press more frequently and more quickly since we started. I was also able to make better use of my Forbes column to connect with others in the media.
In terms of working with Christina personally, she’s smart, savvy, and compassionate — qualities I appreciate in a coach. In addition, she was direct and gave me concrete tools I could use to improve on my marketing in general–from website/SEO, social media, and beyond. She makes working on marketing (a task I’ve dreaded) accessible, and even fun. I’d definitely work with Christina again and would highly recommend engaging her as a coach!”
College Admissions Guide And Owner, VivED Consulting LLC
The Eclipse Agency
UF Assistant Professor Of Communication
Director Of Queen Of Snow Globes
Working with Christina through her Media Mentoring program has been pivotal for optimizing PR for my business and creating opportunities I never thought possible.
As a small business owner with a limited marketing budget, I had been doing my own PR and spending a significant amount of my time pitching the media, only to earn a minimal amount of coverage.
Working with Christina gave me the needed momentum to craft effective pitches and quickly land media exposure on highly desirable outlets, including local TV stations and major online publications. Christina is a wealth of media knowledge and goes above and beyond to share her expertise as a mentor and teacher. She has always been available to answer my questions, has provided insightful strategy and tactics for moving forward, and offered support and encouragement along the way.
Having the opportunity to work with Christina has been an invaluable investment for my business and for creating powerful PR exposure for my brand. I would strongly recommend working with Christina through her Media Mentoring program to have the resources and tools needed to actually grow business through earned media and create new opportunities with PR
CRYSTAL KARGES, MS, RDN, IBCLC
Owner Of Crystal Karges Nutrition