Posts by Christina

shopify seo expert

How to improve SEO on Shopify

For those who have a penchant for selling goods online, Shopify is your go-to e-commerce website. It enables you to create an online store that you can customize to attract prospective buyers.

As a rule of thumb, you need to pay attention to your SEO strategies such as adding tags, title, and descriptions to increase online visibility. Implementing an effective SEO strategy can impact your website ranking, which is a good indicator of business success in the e-commerce industry.

How to improve SEO on Shopify

However, there are instances when Shopify impacts SEO negatively. This is when this e-commerce website becomes problematic.

Here are some examples of how to improve SEO on Shopify.

shopify seo expert

1. Product Tags

Tags are used to enable customers to filter the items they are looking for. Considering there are thousands of items listed, not using product tags will result in putting yourself in a needle-in-a-haystack situation. Product tags help you search efficiently using filtering systems.

If you are searching for a specific product, the filtering system will return search results based on product tags.

Yes, it does make online shoppers’ lives easier, but what is it about these product tags that make them bad for SEO?

Tags hurt SEO when a new tag page is created. A new page means a new URL. These new pages need a unique product title and description to avoid duplicate content. When Google crawls through these pages and discovers heaps of product tag pages, Google detects these tags as a duplicate page. Google hates duplicate content as it goes against the requirements of Google Panda’s algorithms.

Although canonical redirects are useful when it comes to informing Google to only target a specific page, Shopify does not have the option to edit tags. For this reason, tagged pages are indexed in search engines, hence the duplicate page issue.

2. Broken Links/Bad Links

The Google algorithm is also searching for quality backlinks. They are considered to be a big factor in ranking higher in search engines.

Broken links, however, can hurt your website ranking. Although these links are unavoidable especially when your content expands, it is important to replace them before Google detects them.

Google appreciates it if you build links to your site. Link backs are essential to having strong SEO. Good links add value to your website. They can either be something related to the product or service you offer or a link to other pages. Make sure these links are relevant.

Bad links refer to links that are not relevant to your website. Aside from avoiding bad links, don’t attempt to create too many dummy website pages as it prevents Google from driving traffic to your website. This mistake can also hurt your rankings.

3. Missing Keywords or Keyword Stuffing

Keyword density is also essential in SEO. Having the right amount of keywords prevents Google from penalizing your Shopify store.

Your website is ranked based on your keywords – taking your title, tag, and article into consideration. The keywords you choose must be relevant to the product or service you are offering. You can get better rankings if you use quality keywords.

Keyword stuffing, on the other hand, makes your content less valuable. Instead, write actionable content that will draw readers’ attention.

4. Locked Robots.txt

These terms may be foreign to non-web developers. However, if you have a Shopify store, it is important to know its impact on your search engine rankings.

Sometimes, page extensions are not indexed properly. Shopify keeps a lock on these extensions, making it difficult to edit tags and leaving you with the option to add meta robots to the tag pages.

5. URL Structure

You will also need to be mindful of your URL structure. While this may not be a common SEO problem, forced URL structure can hurt SEO. Once stored in a folder, the page you create cannot be modified.

free-media

Don’t let these tactics hurt your SEO

Shopify store owners do not have the luxury of time at their disposal to do extensive research on SEO techniques. Their time is mostly spent on researching the basics — the market, the website, the product… the list goes on. SEO has to take a backseat when you are exhausted with all the responsibilities that creating an online store entails.

Shopify store owners don’t give importance to SEO until their website gets penalized or is not driving traffic. After discovering that the website is not receiving enough traffic, it becomes evident to store owners that there is a need to learn more about SEO.

Instances like these could be avoided, as long as owners prepare their SEO tactics ahead of time. SEO, in the e-commerce industry, forms the building blocks that drive great traffic to your website.

Shopify SEO Tips

Learning the SEO ropes takes time. You need to be patient with getting desirable results. Think about figuring out the SEO you need.

If your objective is to convert leads into sales, you need to bank on a good title tag, meta description, and long-tail keyword. Invest time in doing keyword research. The right keywords can drive traffic to your website and your pages will thank you for that. Also, don’t forget linkbacks!

You may ask, “Why do I have little sales when I have a solid SEO plan?” The problem lies in driving the wrong traffic to your website. There are several factors detrimental to your website.

Utilize your e-commerce platform while keeping SEO principles in mind and you will be on the right track. If you detect problems, make sure you take necessary action before they get out of hand. Google can be unforgiving when it comes to SEO mistakes.

Become a Shopify SEO Expert

Just like other platforms, Shopify has its own limitations. As a Shopify store owner, you often put your best foot forward to maintain high website rankings on Google. However, some Shopify problems may get in the way and affect your rankings.

Before you implement any tactic to build your brand, make sure that it conforms to the SEO norm. Doing too little or too much can hurt your SEO efforts.

 

This is a guest post by Daniel Ross. Daniel is part of the marketing team at Roubler — a scheduling and time and attendance system founded in Australia. Its mission is to change the way the world manages its workforces.

Read more
How to write a professional email

How to write a professional email in 7 steps

Although many experts claimed that email is dying and will cease to exist before 2020, reality shows email is alive and well, and will continue to be around for a very long time.

How to write a professional email in 7 steps

So, let’s learn how to write a professional email in seven steps. These will make your email correspondence more effective and help you avoid the pitfalls and mistakes.

1. Set a concise goal

What results are you expecting from your email? This is a typical email writing mistake, but it’s a step that you don’t want to miss. It allows you to structure your email better and identify key points to be covered.

There are also some questions that will help you identify a goal of your email. Ask yourself,

  • Who’s the receiver of your email? or Who is your target audience?
  • What value does the content of your email carry?
  • If you were a receiver of this email, would you appreciate it?

By answering these questions you’ll be able to figure out specific needs of your target audience, which will help you identify the general goal of your email.

2. Pay attention to the subject line

Let’s take a look at a couple of subject lines from two different emails:

“Get this! Open this email and get $100”

“Discover the latest features of our iconic product (register to win $100)”

The first subject line sounds very spammy, thus it will be definitely rejected by the recipient or will end up in the “Spam” folder, whereas the second subject line has more chances to be opened and actually read.

Why second and not first? The second subject line has a specific point, it sounds catchy, and at the same time, it doesn’t fool the recipient, but also offers some benefits. 

3. Be careful with your email opening

Personalizing everything, including emails. That’s why every company, from professional essay writing services to huge multinational corporations choose to address each recipient by name or using the following email opening phrases:

  • Dear [job position of a recipient];
  • Dear [name of the department];
  • Dear Sir or Madam [in more formal emails]

You can also write “to whom it may concern” but it sounds too impersonal and careless, however, it’s also a correct way to address the recipient.

free-media

4. Make a list of the most crucial points

Lengthy emails are among other reasons why people ignore the messages in their email inbox. So the rule is simple: keep everything you want to say short and concise.

No one likes long boring emails, so it’s important to make the list of the main points you want to accentuate and make a bullet-pointed list of them in your email.

5. Don’t overcommunicate

In other words, don’t be spammy. This either means that you should pay attention to the tone of your email and make sure that it doesn’t look or sound like a spam message, or make sure you don’t resend the same message to the same receiver.

It’s possible to presume that spam was the reason why people think email is dying. So if you want to get what you want through an email, try to make the structure of your email more persuasive but do not overwhelm the receiver.

How to write a professional email

6. Pay close attention to your email closing

How you close your article says a lot about you. There are certain rules you must provide in an email closing that will actually make your email more effective.

When creating an email closing, consider mentioning the following:

[Best Wishes] or [Best Regards] (choose what’s appropriate)

[Your name]

[Your job position]

[Your office phone number]

[Your work email]

If you’re writing an email for your work, try not to provide your personal information so that you don’t get disturbed during non-office hours.

7. Always proofread

Nothing is more intimidating than making embarrassing grammatical, spelling, or punctuation mistakes and discovering them when you’ve already sent the email. So it’s crucial to proofread every time before you press the “Send” button.

There are plenty of online proofreading tools like Grammarly or Hemingway App to help you do it faster and more effectively. These platforms also have specific tools to adjust the style of your emails and make them more appropriate.

Wrapping up

To conclude our list of hacks for writing a better email, it’s also important to remind you to be polite and respectful. Don’t be demanding. Instead, point out how important it is to you to get an answer and how appreciative you are to have an opportunity to communicate with your receiver. Use these tips and you’ll be able to write effective emails successfully each time.

 

This is a guest post by Tom Jager. He is a professional blogger and works at A-writer.  He has a degree in Law and English literature. Tom has written numerous articles/online journals. You can reach him at G+  or  Facebook.

Read more
Acquiring Customers from Competitors

9 Steps to Acquiring Customers from Competitors

Every business-minded person will tell you that getting new clients is a challenge. While it’s great to gather your own ‘people’ from scratch, acquiring a few from your ‘fellow players in the game’ wouldn’t hurt, would it? After all, business is treated as a game often, a finance-related version of ‘the survival of the fittest.’

The concept of business competition is not new; in fact, some consider it quite disastrous for one to venture into a sector with little or no competition as it tends to breed complacency and mediocre services.

Acquiring Customers from Competitors

Acquiring Customers from Competitors

Before you begin to plot the acquisition of your competitor’s customers, you need to find out what you signed up for by learning more about the chosen area of business or entrepreneurship, what it entails, the input required, how best to create awareness, etc.

In short terms – who are my competitors?

Having found out those things, here are a few useful methods of acquiring customers from competitors:

1. Quality Improvement

Whatever step you carry out in your venture, quality should be your focus. Everyone loves quality services and products delivered to them on silver platters. Set a goal towards making your handiwork project only the best.

2. Target your competitor’s mode of spreading awareness

Thanks to ever-improving internet software, acquiring customers from competitors just got easier. Advertisements made by your competitors on popular social media channels can be targeted, giving you access to your competitor’s set of clients. They can be diverted to your own page using unique tools designed by social media sites for these purposes.

3. Customer interaction

Certain businesses that have the best products sometimes have the worst customer service. Some competitors, after growing and expanding successfully, tend to develop ‘wings’ and begin to treat some of their customers with disrespect. They forget that one disgruntled customer can influence a large number of people.

You can use this to your advantage by developing perfect customer care service – treating these customers like eggs is likely to get them away from your rival’s reach. People naturally go to where they’re respected.

4. Convenience

Imagine you are a pepperoni pizza restaurant owner and your competitor makes all sorts of pizza. He distributes his phone number and business cards.

Now, imagine you create an online order platform with a 30-minute doorstep delivery of piping hot pizza. You share this program on every social media outlet you have. Boom! Even though people will still visit your competitor because of variety (something that can quickly be adopted later on), they will flock in droves to your restaurant because you offered them the convenience of resting on their couches while the pizza is brought to them, still hot!

Convenience is a powerful attraction force in a world today.

free-media

5. Rebranding

Give your rival’s followers the impression of being on a higher level when it comes to that line of the business. Now, this is the time to flaunt every certificate or award that you or your company have received in appreciation for how far you have gone in what you do.

The perception you give people of your company is what they would consider it to be.

Get an experienced graphics designer to work on your promo videos, your brand label, and even your logo. The quality used to produce all these tools speak volumes to your rival’s customers and may end up pulling them to your side.

6. Business with benefits

When people patronize you for your services, one question they all consider in their heads is “What’s in it for me?”

You might notice when you set a task to find your competitor’s Facebook ads that a good number of them tend to offer short-term benefits, like discounts on the second pair of ugly shoes you might not end up wearing. You can use this to your advantage by presenting more durable deals like if a customer registers with you, you can extend a discount of 10% for every purchase.

A satisfied customer and a disgruntled one have one similarity: they know how to talk plenty when it comes to that one product or company that makes them smile or does the opposite. Do yourself a favor and make the ‘reward’ systems more solid and relatable.

7. Turn flaws into finessed skills

The business competition has everyone clambering to be the best, which means that most businesses are not perfect.

The disgruntled customers are your major source of information. Building your business using lessons gleaned from your competitor’s failed strategies helps you to avoid those pitfalls they experienced out of sheer ignorance.

Experiences are quite helpful in guiding your decisions.

8. Marketing strategies

By using more effective strategies that your competitors, you have an opportunity to reach your competitor’s customers with more effectiveness and speed. You must understand that successful strategies depend on how well you research the sensitive things – what your rival’s customers like, what majority dislike, what they think your competitor can improve on, etc.

Let’s use the pizza instance. Pepperoni is a very tasty form of smoked sausage – meaning it might not go well for everyone. You could develop healthy fitness-like pizzas for some people and by advertising the strengths of the fitness pizza (for instance, whole wheat flour instead of ordinary flour), you get to attract other customers who would just ‘want to try this out.’

Some of them would be from your rivals, of course. And if you keep true to your hallmark of quality products, they will permanently become your customers.

9. Time

Be smart! Be fast! Brainstorm new ideas that you can find here at Eduzaurus.com for your business table with your business partners or co-associates.

Competition in any given situation requires you to think faster and act faster. Sometimes to steal customers you might need to take risks that may seem huge at first, but with time the benefits will justify your choice. People generally love a risk-taking, innovation-inclined business. There is this desire for ‘something new’ or ‘something different’ in the world we live in. You can use that thirst to direct traffic to your own company and boost your customer base per time.

The competition motive stays constant; the players just tend to change tactics, and you would not want to be left behind.

When all is said and done, two things remain.

One is getting all these ways of customer siphoning to work together. Strategies, as a rule, work more effectively when paired with each other in twos or threes. Don’t just settle for results from targeting competitor’s ads. Pair it up with finding flaws or your speed of action based on what you have gathered about your competition. It has been proven several times that one tends to get more from pairing two or more strategies.

The second thing is – update! New ways to do this keep springing up every day. Be confident of the skills needed to keep every customer you get. It is one thing to steal customers. It is another thing to keep them glued to your brand.

 

This is a guest post by Nicole Cowart.

Read more
seo myth

Debunking 8 Common SEO Myths [INFOGRAPHIC]

After years of working in the search engine optimization industry, I can safely say that SEO is an ever-evolving industry where you, as a webmaster, need to stay on your toes and keep experimenting and polishing strategies that work.

SEO is a lucrative industry to master and there are thousands of resources online written to help you get a better understanding of the process. Well, this has its own merits and demerits as each head has its own opinion and you literally cannot understand a subject with all the mixed opinions from so many so-called experts.

free-media

It’s a known fact that Google loves to toy with our websites and it has done a great job so far in keeping us from getting close to figuring out their core algorithm. It’s like whenever we get the key, somebody (Google in this case) changes the locks.

On top of the confusion contributed by Google, there are many so-called “SEO experts” who love to spread myths and information they themselves don’t understand. It’s just like a game of Chinese whispers.

Half knowledge is always dangerous, people. Because some newbies follow those myths, their businesses are plummeting.

SEO Myths

Some of the most common myths that circulate around the industry are about content length and backlinks. That’s the reason we designed the following infographic so that we can help debunk the 8 most common SEO myths and misinformed statements which freely circulate and threaten this great industry.

Let me know in the comments section below if you have any counter-arguments or some other myths to share with us.

Debunking the 8 Common Myths in SEO Industry This is a guest post by Imran Khan.
Read more
email inbox

How to Save Time in Your Email Inbox [INFOGRAPHIC]

In today’s digital landscape we spend an ever-increasing amount of time-consuming content on our phones and computers.

A recent study revealed that the average person spends 90 minutes a day on their phone, which equates to 23 days out of the year. If you are spending this much time handling your business or personal email, you are likely having to sacrifice time otherwise spent on your passions or with the important people in your life.

There are some organization skills you can implement into your Gmail workflow to become more efficient at managing your inbox.

Create Organized Email Inbox Systems

There are a lot of productivity gurus who advocate for “inbox zero” but if your inbox is anything like mine, it is far from zero. Creating filters, folders, and star systems can be great ways to manage your far from zero inbox, for example.

free-media

Manage Email Inbox Subscriptions

Managing email subscriptions and sales spam can be the biggest weight in our inbox. Unsubscribing from these mass email blasts can be arduous but a way around that is to filter the email to immediately delete.

There are also some really helpful tools you can implement into your email. If those email subscriptions continue to pile up, try installing the unroll.me plugin and quickly unsubscribe to the newsletters you no longer read.

Use Email Responder Templates

If most of your time spent on Gmail is replying, try using templated responses to automate the work. Having canned responses can greatly speed up your response time and impress colleagues with your newfound productivity.

Since the average person spends 28 percent of their workday reading, answering, and otherwise managing their email, it should come as no surprise that becoming more efficient with Gmail will result in freeing up time that can be spent far more productively.

Try implementing some of these Gmail tips from GetVoIP into your email management to streamline your workflow.

gmail tips to have more productive email This is a This is a guest post by Drew Page, a content marketing manager.
Read more
Social Media Engagement Metrics

7 Ways to Boost Your Social Media Engagement Metrics

The number of social media users is increasing at an alarming rate. As obvious as it may seem, being active on social media plays a major role in business strategy. Every business or business owner is trying to devise a unique way to reach out to their audience and improve their social media engagement metrics.

While creating unique content is important, one needs to pay special attention to engaging their audiences too. Having good content should be a major part of planning your social media marketing.

This is where most businesses have a problem. Engagement with your audience shows you or your business is liked, and subsequently, it makes it easier to convert them into potential leads for your business. Audience engagement can go a long way in deciding and strategizing your business goals.

Social Media Engagement Metrics

Social media is a lot like real life. People make connections and share ideas. Like real people, your audience tends to trust people and businesses they have known, liked, and trusted over the years. Expecting someone to trust you without interactions is a lot like expecting the bus man to lend you money. This entails making long-term relationships that grow over a period of time.

There are times when you could have great content posted on social media, but you do not have a lot of engagement. Anyone who has worked in social media knows that this struggle is real.

Finding fresh content on a regular basis becomes a major hindrance while trying to engage audiences. One needs to post content that resonates with their audiences perfectly for them to stay around.

7 Ways to Boost Your Social Media Engagement Metrics

1. Connect your content with recent news and updates

Your audience is full of real human beings doing real things in life. They watch the news and are aware of things happening around them.

Connect your content with the festivals or the major things happening around you.

For example, if it’s Christmas and you are a toy store. You can connect your content with the occasion, by suggesting how you can help them shop for the occasion.

2. Respond to audience queries and issues

Social media is just not about promoting fresh content anymore. Social media has become a major channel for customer service.

Most people seek customer service on social media. Sadly, most companies fail at this. Customers expect a fast response to their queries or issues on social media. Your immediate and appropriate response shows you care. This will make it more likely for your audience to trust you and see you as a dependable business.

3. AMAs, or Ask me anything, is a hit

Reddit has become a major game changer in the social media world lately. The site has a very great audience with people dedicatedly following it. It is known for its excellent audience engagement.

The coolest thing they have, by far, is their AMA sessions. People can ask the person hosting a session anything they like. It helps both parties to have a more personal and true connection.

This is available on Twitter and Facebook too.

free-media

4. Promote your audience-generated content and hashtags

Your audience and your users always have something to say. You don’t necessarily have to repeat what they say, but promote what they post.

This is a great conversation starter. Not just that, it makes your business seem more believable and relatable.

#Hashtags are also popular. This is usually a word (or words) related to your business preceded by a #.

Businesses today are creating their own and making use of others in their genre. You can do the same and build an audience. You can also search for people who have used a certain hashtag and respond to connect with them.

5. Use other influential content

You can’t survive long by only posting about yourself. Some believe that sharing other peoples content means routing their audience to them. Yes, that’s right!

Businesses need to have belief in their content. If your strategy is right your audience would always come back to you.

You are on social media to provide your audience with information for their use. It’s not possible to cover everything under the roof… and it’s not advisable either. Sharing other content that is meaningful and useful for your audience promotes authority and trust. It shows you are confident and willing to share.

6. Share quizzes, infographics, memes, contests, and surveys

Though mainstream, these types of content are evergreen. Not only are these great ways to engage your audience, but also a great way to learn more about their preferences.

Use Infographics to summarize a large dataset into an interesting pictorial representation.

7. Implement videos

Videos can be a great way to tell a story you want to convey to your audience. Make use of your behind the scene videos or product videos etc, to engage your audience.

The rise of the internet gave birth to changes in education, marketing, and nearly every aspect of our life.

 

This is a guest post by Swaraj Das Mohanty. He is a Content Marketer at PagePotato, a graduate in Journalism from Bangalore University, and a former radio jockey. He helps brands put their best content online, is a bookworm who knows to cook… and likes to drive in search of lip-smacking street food. Follow him on Instagram at @BoredBelly.

Read more
importance of social media in business

6 Ways to Dominate Social Media for Small Business

If you go back in time two decades ago when social networking sites were nonexistent, you would see what great an impact they have been to the marketplace. Today, thousands of businesses owe social media to their rise and continued growth.

Social Media for Small Business

Practically, all business enterprises that exist today have enjoyed the opportunities that social media has afforded them. While there are dozens of networks that exist today, these are the top six social media for small business platforms that brands love.

1. Facebook

With two billion monthly active users, Facebook is the largest social networking platform in the world. It is an extraordinary platform for business promotion where business owners can connect with customers from all walks of life.

The platform remains the easiest social media site to manage as well as conduct laser sharp ad targeting. Unlike other networks, anyone can use it. It allows sharing several types of content including video, links, and photos.

If you want to get shares and comments on your posts as well as in-depth data about the people who interact with your business, then Facebook is the platform to use.

free-media

2. LinkedIn

This platform is perfect for people in the B2B space. The social site brings together business professionals in different industries, allowing them to connect and network. Therefore, if your business targets business executives, LinkedIn might be the platform to use.

You can target these decision makers based on their job titles, industry, company size, etc. The social network is centered on building business and work relationships, making it the perfect platform for job seekers, business leaders, and recruiters.

It uses an old-fashioned approach to networking in the digital age.

3. Instagram

Instagram is the perfect social networking site for visual-centric brands. These include food, lifestyle, personalities, luxury, and fashion brands.

When you have visual content to share like photos and short videos, Instagram provides an ideal platform.

With tools like Growr now helping brands increase their organic followers at an accelerated speed, brands with a lot of visual content to share have an opportunity to grow faster within a short time.

importance of social media in business

4. Twitter

To make the most of the opportunities that Twitter presents, you must find shareable content with the potential to go viral.

Retweeting is a big part of growing on Twitter, meaning that your ability to create content that Twitter users will be more than glad to retweet determines how fast your business increases its following. For additional momentum of your posts, use relevant hashtags.

Remember, Twitter is about starting conversations, participating in ongoing ones, and ensuring you are at the fore of every relevant conversation that takes place on the platform.

5. Pinterest

Many brands have been frustrated on Pinterest because they have no great images to share. On this platform, it is quite hard to get a low-quality image to go viral. Create images that people with a huge following would find interesting enough to pin. This multiplies the visibility of your image to incredible proportions.

Pinterest is also an excellent platform to promote products. Unlike Instagram, you can add clickable links to each image you publish.

Because most of the active Pinterest users are women, brands that target women do better on this platform.

6. Google+

Perhaps more than any other reason, Google+ has maintained relevance because it is a product of Google. While it may not give you the social juice that Facebook can, it is a great platform for a business that wants to improve its search engine optimization (SEO). That is why many small businesses prefer it.

In addition, hashtags and keywords on Google+ have more search value than on Facebook.

Which of these social networks makes the most sense to you and your enterprise? Is there any social network that you have neglected and would want to know how you can leverage it for your business? And are there new social networking sites that you think will take over the scene in the near future?

Share your thoughts with us in the comments section.

  This is a guest post by Monica Wilson at Social Growr
Read more
Beginner Blogging Mistakes

5 Common Beginner Blogging Mistakes

Whenever people want to start blogging, they think it’s as simple as just writing a blog post and letting things run their course. Not only is this false, it also creates the illusion of blogging as a simple task and job. Because of that, it has influenced thousands of people negatively. Even some more experienced blogger makes these mistakes because they haven’t learned the proper way of doing things.

You can easily find blogs that contain one or more of these mistakes outlined below.

5 Common Beginner Blogging Mistakes

Beginner Blogging Mistakes

Luckily, there are some excellent guides on this topic and I’m going to help you out even more by showing you the five most common beginner blogging mistakes.

1. Don’t Just Write for the Sake of Writing

People often write just because they want to write. This isn’t always the best strategy when it comes to blogging. It’s also important to not force yourself to write just because you didn’t create a new blog post on your website for some time.

Whenever you feel like something is interesting, you could offer that something to your readers, then continue by taking the next step – putting your thoughts into words on a page.

2. Don’t Use Improper Titles

Another beginner blogging mistake often seen on blogs is the use of improper titles. When you write a blog post, you’ll need to think of a title. After all, there’s no other way to identify your work and get a slight feeling of what your blog post is about.

Titles aren’t easy to think of, and they’re even more difficult when you need to think of a powerful, yet accurate title.

You should look out for the use of SEO focused titles. These are incredibly important when it comes to boosting the visibility of your blog. Think of something relevant and short.

free-media

3. Don’t Know your Target Audience

If you mostly write about cars and you suddenly start writing about fruit – are you doing the right thing? Well, not exactly.

Once a target audience gets established, you’ll be having a hard time adjusting your content to a different audience. This can be avoided by writing general blog posts, so you have a broad audience that is acceptant of every topic (life a lifestyle blog).

However, if you want to focus more on something, you’ll have to focus on one target audience. Smaller, but more knowledgeable.

4. Don’t Identify with the Proper Niche

Your audience will always assume that you know a lot about the topics you’re writing about. If you fail to prove this, they won’t be hanging out for long.

If you decide to focus on one specific topic, research it as much as possible, so you have all the facts in your head. As long as you are precise and truthful to what you’re writing your audience will love the content you release.

One additional thing here: You should try your hand at a niche that is currently popular. This way, you’ll gain some extra followers!

5. Don’t Respond to Reader Comments

If your readers like your content, they’ll try to engage with you and share some of their thoughts and feelings as well. Your job, as a blogger, includes responding to these comments. Don’t ignore your readers!

If you don’t communicate with your readers, you won’t be receiving the recognition and respect you should get as a blogger.

Be nice and make your readers feel appreciated and respected!

In the end, none of these mistakes are difficult to fix. When you start writing next time, keep this list near you and follow the guidelines. Additionally, try to research this topic even further.

To get started blogging, check out a review of iPage, a domain hosting service. It will easily help you get started blogging.

 

This is a guest post by Tiffany Watts at HostingReviewBox.com.

Read more
website host

21 Warning Signs in Web Hosting [INFOGRAPHIC]

For those just starting their online business, one of the most challenging tasks is to select a web host for a website or blog. This task is difficult because of the number of web hosting companies available. When it comes to finding the best website host to run a blog or a website, there are a few warning signs that business owners, as well as bloggers, need to be aware of to ensure their website or blog is hosted on a secure server. free-media Web hosting plays an important role when it comes to your site’s performance and functionality online. To stay away from issues like sluggish website speed that could affect your site’s traffic and ranking. It’s also important to protect your website from all potential cyber threats. Here is a comprehensive infographic that highlights the 21 warning signs you need to look out for when choosing a new web host for your business. Take a look at the infographic below to learn the signs of a low-quality web host. To learn more, click here. Web-Hosting-Infographic This is a guest post by Sudhir Bhushan – a tech and social enthusiast. He is also a web entrepreneur.  
Read more
chatbot ai

6 Things to Do Before Using Chatbot AI [INFOGRAPHIC]

The introduction of chatbots has made the marketing world reach customers and monetize business strategies more efficiently than ever before.

Many companies like Google, Amazon, Nordstrom and even Neiman Marcus are utilizing chatbot technology as a means of improving customer service. As an upcoming marketer, don’t be scared to create and use chatbot AI.

6 Things to Do Before Using Chatbot AI

chatbot ai

1.    Your chatbot should be unique

Make your chatbot outstanding by giving it a unique name. A lot of companies are coming up with chatbots, and soon we will have a chatbot crowd. Give your chatbot a catchy name so that customers will remember it.

2.    Market your Chatbot

There is still a good percentage of people who are not conversant with chatbots. So, taking the responsibility of approaching them at a personal level will add you dividends, and they will notice your brand.

3.    Conversational flow is paramount

Your bot should have conversational flow. This will allow you to understand customer’s needs and at the same time, gather valuable data to help you grow. Therefore, it’s vital to ensure that there’s an open interaction between your chatbot and customers.

free-media

4.    Be willing to start small and be straightforward

You are just starting out, and your bot is in its infancy stage, so keep it simple. Focus on keeping your bot’s communication short and understandable. The best way to achieve this is by monitoring the behavior of your audience. This will help you improve your business by developing new versions.

5.    Do not overwhelm your audience

Ensure you introduce one feature at a time to your customers. Unveiling too many features at once will overwhelm your customers and they will get bored.

6.    Learn from your competitors

Keep track of your competitor’s progress. Pick things that are making them do well and implement this into your chatbot. Monitor things they are doing wrong and ensure you don’t make the same mistakes. Keep in mind that there’s still room for improvement.

When starting out, ensure that your chatbot is easy to use, accessible, and don’t forget its simplicity.

Conquering The World – Chatbots Gone Wild  

This is a guest post by Josh Wardini, Community Manager at Webmastersjury.org. The infographic is from 16best.net.

Read more