When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find more clients. Unfortunately, LinkedIn Live audio events don’t automatically save on the …
On LinkedIn Live: The Most Overlooked and Free Way to Find More Clients Read More »
Today, we’re walking and talking about my book launch.
I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live.
After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route.
Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast. Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he’s on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses. The 5 Growth Levers in …
Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis. Then, when one hits, the five things to do to …
5 Steps to Create a Crisis Communications Plan NOW Read More »
So many people want to know how to do their own public relations… when they’re ready. It’s shocking how many excuses I hear from people on why they’re not ready. Not big enough. Not well known yet. Not making enough money. Don’t have a team. Still have a full-time job. The beauty is that PR …
I’m going to break down the who, what, when, where, why, and how to pitch local TV in this episode.
My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all the time with people. It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update. But instead of rehashing 35, I’m going to …
10 Ways to Turn Publicity Into Profit in ONE Day Read More »
In this episode, we’re diving deep into the concept of contributed articles.
I’ll unravel what they are, why they matter, and how you can make the most of them in your content strategy.
Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it. Before the flywheel, I would record a podcast on whatever I wanted. I did the same for my newsletter …
