You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business. Let’s make sure that’s you instead of them. Last week I talked about two ways to know if …
5 Things You Need to Have in Place Before You Act Like Your Own Publicist Read More »
I’m shocked at how many people, especially female business owners make excuses for not being ready for PR – to be on a podcast, contribute an article, land a TV interview, etc. People feel like they’re not ready because of their perception of what they see on the outside. That perception is exactly why …
The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job. I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different. Not only is this advertising, but it’s tricky advertising. While …
5 Reasons to Just Say NO! to the Forbes Coaches Council Read More »
Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually. They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that …
5 Reasons Why Press Release Distribution is a Scam Read More »
In this episode, I’m going to share how I sold my business, Podcast Clout, and everything leading up to the sale. I’ll start with how I got the idea in 2019, how I found people to build my vision, how I grew the company, and why I decided to sell it. If you’ve built anything and …
I hired my first business coach around 2017. It was life-changing and scary AF. Since then, I’ve never been without a business coach or have been in a mastermind. I’m going to tell you who I’ve hired, why, how much I paid, and what I took away from each business coach and mastermind… so buckle …
Inside my 10 Business Coaching and Mastermind Decisions Read More »
Ever wonder what makes a pitch stand out to a journalist? What about the common mistakes small business owners make when they pitch to the media and how to fix those mistakes? Look no further because I get answers to those questions and more in this podcast episode. Alice Dubin is a digital travel and …
[GREATEST HITS] What Makes a Pitch Stand Out to a Journalist Read More »
Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. One study found that about 70% of all people have felt like an imposter at some point. Imposter syndrome often affects those who are highly capable perfectionists. What …
4 Ways to Beat Imposter Syndrome in Just 15 Minutes Read More »
You can’t just hire someone to handle your public relations and call it a day. You still need to be involved to make it successful. I’m going to tell you how people sabotage their own PR, so if you’re doing these things, you stop… or you know better when you’re ready to implement a PR …
5 Ways to Stop Sabotaging Your Own Public Relations Read More »
Influencer marketing is HUGE today. Yes, it is misunderstood and so many people think they know how it works, but few actually do. To dive deeper into how it works and how people make living as Instagram influencers, I’m resharing one of my most popular episodes with Christina Galbato who pulls back the curtain and …
The 9 Step Guide to Becoming an Instagram Influencer Read More »
