It’s no secret social media has become one of the most popular forms of marketing in the world. Get ready, because these eight social media trends are sure to dominate 2017.
If you want to see the amazing infographic that goes along with this post, just scroll down!
Smartphones have made it possible for anyone to use their devices and capture live events, so they can bring their social media followers along with them.Social media networks like Twitter’s Periscope, Facebook “Live”, or Instagram’s Stories are making it possible for businesses to share their products and services with the world in real-time in a different, easy and personal fashion… and people love it!
Chatbots have made quite the sensation in 2017, and it doesn’t seem like it’s going to stop. A chatbot is a computer program which conducts a conversation through auditory or textual methods. Some of the most popular chatbots are the ones that are embedded within Facebook Messenger. This nifty service is a great tool for improving customer experiences, retrieving data, and automating tasks with a personal touch.
3. Expiring Social Content
Snapchat has been popular for years. People love the concept of short-lived web content and it gained more popularity when “stories” were created.Many companies have adopted this method of marketing. With millions of active users, platforms like Snapchat and Instagram are great tools for getting content out in a fun, quick manner.
4. Merging of Social Media Platforms
You’ve seen it everywhere – different social media platforms coming together in holy matrimony. Facebook has WhatsApp, Instagram, and Oculus Rift. Twitter has Periscope, and Microsoft has LinkedIn. This year, keep an eye out for more tech and social startups trying to keep up with these trends. This is especially important for marketers because it will have a huge affect on the performance of the social media channels used to distribute content.
5. Harder Acquisition of Organic Social Traffic
Don’t you miss the good ol’ days when all you had to do to gain organic traffic was post updates on a regular basis? Now, most social media networks have changed their algorithms so that updates are no longer in chronological order, but based on relevancy.
Marketers can’t just rely on social media alone anymore. Now they have to pursue multichannel strategies to maximize their digital marketing campaigns.
6. Virtual Reality and Augmented Reality
We’ve all seen the amount of popularity that virtual reality and augmented reality has gained in 2016.This year, there’s a good chance that Facebook will be the frontrunner of AR application in the world of social media with its experimental lenses and masks in Facebook Live.This will be an interesting trend to watch, as it provides a whole different experience for users worldwide.
7. More Personalized Content
In 2017, expect to see more personalized and relevant content and advertising delivery. The days of traditional advertising are fading away, and these new trends will help consumers call to mind a brand, and it will lead to interaction with the company on a more personal level.
Facebook’s retargeting has become very useful for marketers because it makes it possible for them to craft advertisements and content based on the audience’s preferences and interests.
8. Increased Usage of Social Influencer
Many brands have turned to using “Instagram-Famous” influencers to create authentic content for their brand to gain prominence. After all, word-of-mouth has always been an effective form of marketing. This year, count on seeing more social media influencers working with brands.
If you are a business owner, the inventor of a product, or have a brand – maybe you are your brand, you must be on social media.
I recently explained to one of my social media clients, a personal account compared to a business account is like night and day. You really can’t compare the two, so don’t compare apples to oranges if you’re on the fence about getting your business on Facebook.
Social Media Marketing for Small Business
What started as social networking has turned into social media marketing for small business. It is a necessity.
Social media is a powerful tool that allows you to promote your brand and communicate with customers while bringing in new ones in real time. It’s an amazing customer service tool… if used correctly. If not, it has the potential to break your business.
Your business needs social media for a lot of reasons, but here are my top five:
You need to be able to communicate with your current and potential customers. This is the best way because it’s so accessible. It’s also great because others can see that communication, unlike in an email or on a phone call. Show off your skills as a business that cares about communicating with customers.
When Facebook launched, it was only accessible to college students. That’s when I joined. Now, everyone is on it, so your business should be on it too. Every generation is represented. Name a demographic and you can target them and reach them through social media.
In my opinion, great customer service is the most important thing any business can offer. If I loved a product but found the customer service to be bad, I’m not going to be a repeat customer. It’s that important! With social media, you can respond quickly to customers questions, concerns, and needs. You’re not only building a relationship with customers, but others are seeing that as well.
In my opinion, this is the best part and why social media works so well. It’s also when things can get ugly… so again, choose your social media manager wisely. If you see a company responding quickly to customers concerns online, then you see a company who ignores customers concerns… which one are you likely to choose? Every time I go out to eat, I tweet or instagram a shout out to the restaurant. Some respond right away. Others never do. (Bad move.)
In 2016, it’s expected your business has two things: a website and at least one social media account (depending on your business.) It shows you are active, you are busy, you are engaging… and you are relevant because you are online and you are online where it matters.
Remember when I said your business account is not like your personal account? This is exactly why you don’t want to hire your niece to post on your behalf while she is on summer vacation. If you are going to spend the time and money (yes, time and money) to market your business on social media, you need to have a strategy that will give you a return on your investment. Do not hire someone to post once a day and call it a day.
Again, it’s not a personal account. It’s a business account for social media… something that should be making you money!
Today, social media marketing for small business is one of the most important pieces of marketing you need to pay attention to.
Do you want to promote your brand? You can! Sign up for my online course to learn how you can by doing PR yourself. Click here to master your PR. For more, or try a bit out for free, e-mail me at Christina@MediaMavenAndMore.com.