The key to a great selfie (besides looking good) is what’s happening in the selfie.
But first, lemme take a SelfieUnless you’re using a fun Snapchat filter or showing off a new hat, I really don’t understand the look at the camera and smile selfie, that’s captioned with “Happy Monday” or “Off to work!” Selfies are a big part of social media and social media is a big part of marketing. In marketing, I believe everything you do should be strategic… and that includes your selfies and selfie marketing campaigns.
Selfie Marketing CampaignsIf you’re going to take a selfie, take it for a reason. [Tweet theme=”tweet-box-shadow”]If you’re going to take a #selfie, take it for a reason.[/Tweet] I love the idea of a restaurant or bar having a “selfie contest” with a customer posing with their favorite food or drink. Then, the customer can upload it to Instagram, tag the restaurant, and use a certain hashtag. The best selfie could win a free meal once a week for a year… something like that! Now, there is an incentive to take a selfie! Then, if you use it in future marketing materials, the selfies, tags, and hashtags will overflow. Try it! If you are a small business owner, try to implement a selfie marketing strategy. I mean, it worked for Ellen at the Oscars.
The Selfie TrailOne business using selfies for a reason is Discover the Palm Beaches. In case you haven’t noticed, a lot of marketing content is user generated content. It’s what people want to see, so yes, your selfie counts.
- People are already taking selfies, so why not use them?
- When a business shares an image from an outsider, the outsider will re-share -leading to even more exposure.
- For followers of the users generating content, and the business, it’s a learning experience – seeing new things, from a new person, in a new way.