I think it’s safe to say the most challenging part of my job is explaining how the industry works to my clients. Before I take on any client, I do my best to explain what I do, how I do it, and what the expected outcomes are – the good, bad, and the ugly. Basically, …
5 signs you’re not ready for a Public Relations retainer fee Read More »
When people think of public relations, they think of hiring someone to help them get on TV, write blog posts, or plan an event. Yes, all of that is great, but do you know what’s even better? Customer service. Good Customer Service Think about the way you react when you experience great customer service. You tell …
Why Customer Service is the Best Form of Public Relations Read More »
Regarding media exposure, I’ve had this conversation many times: You: “I think I have a great product, but no one knows about it.” Me: “Do you have someone handling your public relations?” You: “We looked into it, but it’s so expensive. We’re just trying to do it ourselves for now.” Me: “Well, what are you …
There are a lot of pains and a lot of gains in the public relations industry. Some things are understood, while others things are not… by both the clients and the media. The business is changing and so are the rules. I operate my business very transparently. I’m not going to sugar coat things or …
To be honest, I never cared too much about National Small Business Week. I didn’t even know there was such a thing. But now I’m a small business owner, so FYI, it’s the first week of May. I’m a big fan of small business news and WalletHub has just released the best small cities to …
I think any business owner, brand, or marketer would love to have a great publicist in their corner. The problem? It’s costly and many businesses just do not have the budget. So, what do you do when you can’t afford PR? You do it yourself, right? Well, there’s another problem. How can you master your PR …
Video marketing is the new social media. If you are not using it, you are being left behind. It’s not only naturally engaging, but it tells a much better story than words or still pictures. (It’s why I was a TV reporter for 10 years and LOVED shooting and editing my stories!) Your business needs …
Yes, I own a public relations firm… and I hate press releases. Sounds crazy, right? Well, I spent almost a decade deleting them, so there’s that. When I was looking to leave the TV business and start working at a public relations firm, so many wouldn’t hire me because I didn’t have any PR agency …
Thinking of hiring a public relations agency like Media Maven® or a publicist like myself? Any business or brand wants exposure. If people aren’t aware of you, how are they going to find you and become a client or customer?! They won’t, but still, there is one big thing that holds people back from hiring …
Three Things to Keep in Mind BEFORE Hiring a Publicist Read More »
