What is media relations? That’s a question I get a lot. Many people don’t understand the media relations definition, and I can see why it’s difficult to comprehend. Even family members and friends ask me, “What does a media relations specialist do?” So, I’m going to break it down here. What is Media Relations? When …
Regarding media exposure, I’ve had this conversation many times: You: “I think I have a great product, but no one knows about it.” Me: “Do you have someone handling your public relations?” You: “We looked into it, but it’s so expensive. We’re just trying to do it ourselves for now.” Me: “Well, what are you …
There are a lot of pains and a lot of gains in the public relations industry. Some things are understood, while others things are not… by both the clients and the media. The business is changing and so are the rules. I operate my business very transparently. I’m not going to sugar coat things or …
Making an appearance on the Today Show is a dream goal for almost any business or brand. Most of them tell me, “I want to be on the Today Show” within hours of beginning our work together. Then I say, “Yeah, you and everyone else.” (I am very honest with my clients… and I never promise coverage, especially coverage …
