If you read any of my other blog posts, you know there is a lot under the public relations umbrella. One of many things is blogging. Not only should every business have a website and that website have a blog (like this one), but you should also be blogging on other sites.
When you write or blog for other outlets, you are introducing yourself and your brand to an entirely new audience. You are also increasing your chances of being found in a Google search as your SEO gets better and better with each post.
Tens of millions of people visit the Huffington Post website every month. It also has one of the most engaged audiences on Facebook. Since Facebook has cut down on businesses reaching audiences organically, this is huge.
To be featured in the Huffington Post, you’ll need to know some Huffington Post blog submission guidelines.
Email the Huffington Post
Yes, it sounds obvious… and it is. On the contact us page, there are a few options. Depending on your goal, you either want to submit a news tip to editors with the Huffington Post or pitch an idea for a blog post.
Before Arianna Huffington resigned from her position as CEO, many would-be bloggers emailed her directly to submit their pitch. She earned quite a reputation for responding to emails, connecting editors with writers, and getting those new writers set up with an account to guest post.
Once you are an official contributing blogger, you can submit as many blog posts as you’d like… as long as they fall within the guidelines of the Huffington Post blog. After you publish a post, it’s up to you to promote it to earn exposure. The Huffington Post has too much content to promote it all, so it’s on you!
Receive the Invite
The blogging platform has changed a bit since Arianna Huffington left her position as the editor-in-chief. Now, instead of being accepted as a blogger after a submission, you can also be invited to become a contributor. Today, more people are contributing for this reason. I guess you could say it’s easier to “get in.”
Acknowledge the Benefits
As I’ve mentioned, blogging on your own platform is very important. If you want to reach another audience, blogging elsewhere is a must. By becoming a Huffington Post blogger, you will earn recognition by others.
Anyone can create a blog, but there is another feeling and sense of status or authority when your content is published elsewhere. Your standing is elevated when you’re published somewhere else, especially on a site like Huffington Post.
At the end of the day, it’s all about earning publicity and getting more eyeballs on your brand. I hope these Huffington Post blog submission guidelines help you start blogging on the Huffington Post. If so, let me know here in the comments section.