Building an email list is a great way to reach current and potential customers and clients. Before really learning about the power of building a targeted list, I relied on social media. Bad idea.

[Tweet theme=”tweet-box-shadow”]Before really learning about the power of building a targeted list, I relied on #socialmedia. Bad idea.[/Tweet]

Look at what Facebook did. If I want to reach my Facebook followers, I need to pay Facebook lots of money. Soon, it’ll be the same on Instagram. On Twitter, I have 20 minutes to reach my following. After that, I’m lost in the newsfeed.

Why ConvertKit?

If you’re going to build a house, you want it on your land – where you have control. That’s why I started building a targeted email list with ConvertKit.

In ConvertKit, I can automate everything. To see how I ensure my email list is targeted and use tags to track what people are interested in, click here.

After someone is tagged, I automatically send them to a nurture sequence. Depending on what you’re tagged with, you may get some emails and not others.

email marketing templates

For example, if I see you have already taken my free Get in the Local Newspaper Challenge, then I won’t send you an email teasing it. Yes, even that is automated.

ConvertKit Review

One action automatically prompts another, then another, and so on and so forth. Those actions are determined on how the person enters your email list and how you set up the automations.

ConvertKit does all the work so you don’t have to. The video tutorial I created taking you behind the scenes my ConvertKit account will show you better than I can tell you.

For more information about ConvertKit, click here.