Getting rid of business owner anxiety is possible. You can start and grow a business without anxiety or stress.
Jadah Sellner is going to walk us through how to do it in this podcast episode.
She covers everything we need to know about not putting a deadline on our dreams so we can have control over taking action on things.
Jadah says we try to put a timeline on things we don’t have control over. She shows us how to write a three-year version of our lives, not just our company and how to balance the hustle with what’s really going on.
Some resources mentioned in this episode:
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Get Rid of Small Business Owner Anxiety
I really wanted to build a business, to be able to make money, where I could have my daughter by my side, so having that time flexibility was really important to me. High value for me and my family is being able to travel and explore the world, so location independence was really important to me.
I knew what I wanted and why I wanted it, but I had to release the attachment to the timeline, so when it was going to happen and how it was going to happen.
I actually have been an entrepreneur for almost 10 years. I started my first brick and mortar business in 2009 in Hawaii.
My husband and I were fighting over money that we didn’t have. We were wearing all the hats… we’d never started a business. Neither of us even had college degrees and so we were just figuring things out as we went. We were burning out and we closed that business down, liquidated all of our assets and moved into my in-law’s house.
I ended up starting a parenting blog with my friend and business partner Jen Hansard which eventually evolved into Simple Green Smoothies. That is where I was able to create a consistent income where my husband could leave his job of 13 years.
What I’m saying is I didn’t know how it was going to happen. I really thought I was going to make a living from that first business and then I was like, “I’m going to make six figures in six months with this online parenting blog”. And that wasn’t it either. It was actually Simple Green Smoothies.
Taking Imperfect Action
I think a lot of times, especially as women, we’re really good students we love getting straight A’s. My daughter is the same high achiever – really wanting that outside validation.
Give me the steps and the dates and all of that and we get so attached to the timeline and the mechanism. We really want to get clear on what it is that we want and why we want it and then really being patient, trusting the process, and enjoying it along the way of when it’s going to happen.
I think if we can have that high intention and low attachment we’ll actually enjoy the process a lot more.
I say don’t put a deadline on your dreams, but you can definitely have times and dates for things that you have control of.
The Do’s and Don’ts of Setting Timelines
So the thing that you have control of is taking imperfect action on projects. That’s something that you have control of. It’s like, I want to launch a podcast on February 14th. I can commit and have a SMART goal around that. But the thing that we get attached to and try to create timelines around is the things that we don’t have control of and that’s where the stress and the burnout and the over hustling comes from.
We’re like, “We want to make six figures in six months or I want a million downloads”. We just really don’t have control of those type of metrics. There are strategies, tactics, and things that we can do that will move us closer to that, but we actually don’t know which thing is going to work.
I think this is something that so many business owners need to hear: Marketing is very, very nuanced and you try and experiment a lot of different things to see what sticks.
For Simple Green Smoothies, the free 30-day green smoothie challenge was the thing that stuck and actually worked and helped us grow our email list. 355,000 email subscribers.
But, we tried other things before that that we thought would get us amazing results too. We had the free 12 page PBF e-book. Opt in and get these free recipes. That grew our lists from 0 to 2,000 email subscribers.
We do a free 30-day green smoothie challenge and it grew our email list from 2,000 to 300,000 email subscribers.
Does that make sense of having the commitment to a timeline of the things that you have control of that you can take action on but not having so much attachment and creating a timeline around some of the metric goals? It’s a target but it’s not an absolute.
Take Baby Steps
You are saying put a timeline on the little tasks. The little tasks will help get you to that big one and there’s no timeline for the big ones, but the little tasks break down to slowly achieve that big goal.
It sounds like this is gonna be a little bit more enjoyable because it’s like we’re taking baby steps and these baby steps are not something to get stressed or concerned about right.
And then we can always say not to attach your self-worth to your net worth.
That’s what leading with love and love over metrics really means – is putting yourself first, putting people first before the numbers.
We can have these big ambitions and goals of numbers but not create this strict timeline around it. And so one thing that I like to do with my clients and for myself is writing a three-year vision.
Writing a Three-Year Vision
I integrate it to not just include like your company through your vision, but actually your life through your vision and I think as women (especially moms) that we want to integrate our whole lives – that our business supports our lives and supports that change that we want to see in the world.
Something that people say is that we overestimate what we can do in a year.
So we put a million, trillion things in our 12-month plan but we underestimate what we can achieve in three, so we don’t dream big enough further out into the future.
If we give ourselves some more time we will actually accomplish more. So instead of me having these 12-month goals, I write three-year visions and I lead my clients through this and our work together is to write a three-year vision of
- how do you want to feel
- what do you want to know
- how do you want to show up in your work
- what do you want your team to look like and feel like
- what do you want the public to be saying about you, your business, and your brand
Really connect to the visualization of the life that you want to live in the business that you want to lead.
To listen to the entire podcast episode and get step by step directions on creating your three-year plan, click here.