For those who have a penchant for selling goods online, Shopify is your go-to e-commerce website. It enables you to create an online store that you can customize to attract prospective buyers.
As a rule of thumb, you need to pay attention to your SEO strategies such as adding tags, title, and descriptions to increase online visibility. Implementing an effective SEO strategy can impact your website ranking, which is a good indicator of business success in the e-commerce industry.
How to improve SEO on Shopify
However, there are instances when Shopify impacts SEO negatively. This is when this e-commerce website becomes problematic.
Here are some examples of how to improve SEO on Shopify.
1. Product Tags
Tags are used to enable customers to filter the items they are looking for. Considering there are thousands of items listed, not using product tags will result in putting yourself in a needle-in-a-haystack situation. Product tags help you search efficiently using filtering systems.
If you are searching for a specific product, the filtering system will return search results based on product tags.
Yes, it does make online shoppers’ lives easier, but what is it about these product tags that make them bad for SEO?
Tags hurt SEO when a new tag page is created. A new page means a new URL. These new pages need a unique product title and description to avoid duplicate content. When Google crawls through these pages and discovers heaps of product tag pages, Google detects these tags as a duplicate page. Google hates duplicate content as it goes against the requirements of Google Panda’s algorithms.
Although canonical redirects are useful when it comes to informing Google to only target a specific page, Shopify does not have the option to edit tags. For this reason, tagged pages are indexed in search engines, hence the duplicate page issue.
2. Broken Links/Bad Links
The Google algorithm is also searching for quality backlinks. They are considered to be a big factor in ranking higher in search engines.
Broken links, however, can hurt your website ranking. Although these links are unavoidable especially when your content expands, it is important to replace them before Google detects them.
Google appreciates it if you build links to your site. Link backs are essential to having strong SEO. Good links add value to your website. They can either be something related to the product or service you offer or a link to other pages. Make sure these links are relevant.
Bad links refer to links that are not relevant to your website. Aside from avoiding bad links, don’t attempt to create too many dummy website pages as it prevents Google from driving traffic to your website. This mistake can also hurt your rankings.
3. Missing Keywords or Keyword Stuffing
Keyword density is also essential in SEO. Having the right amount of keywords prevents Google from penalizing your Shopify store.
Your website is ranked based on your keywords – taking your title, tag, and article into consideration. The keywords you choose must be relevant to the product or service you are offering. You can get better rankings if you use quality keywords.
Keyword stuffing, on the other hand, makes your content less valuable. Instead, write actionable content that will draw readers’ attention.
4. Locked Robots.txt
These terms may be foreign to non-web developers. However, if you have a Shopify store, it is important to know its impact on your search engine rankings.
Sometimes, page extensions are not indexed properly. Shopify keeps a lock on these extensions, making it difficult to edit tags and leaving you with the option to add meta robots to the tag pages.
5. URL Structure
You will also need to be mindful of your URL structure. While this may not be a common SEO problem, forced URL structure can hurt SEO. Once stored in a folder, the page you create cannot be modified.
Don’t let these tactics hurt your SEO
Shopify store owners do not have the luxury of time at their disposal to do extensive research on SEO techniques. Their time is mostly spent on researching the basics — the market, the website, the product… the list goes on. SEO has to take a backseat when you are exhausted with all the responsibilities that creating an online store entails.
Shopify store owners don’t give importance to SEO until their website gets penalized or is not driving traffic. After discovering that the website is not receiving enough traffic, it becomes evident to store owners that there is a need to learn more about SEO.
Instances like these could be avoided, as long as owners prepare their SEO tactics ahead of time. SEO, in the e-commerce industry, forms the building blocks that drive great traffic to your website.
Shopify SEO Tips
Learning the SEO ropes takes time. You need to be patient with getting desirable results. Think about figuring out the SEO you need.
If your objective is to convert leads into sales, you need to bank on a good title tag, meta description, and long-tail keyword. Invest time in doing keyword research. The right keywords can drive traffic to your website and your pages will thank you for that. Also, don’t forget linkbacks!
You may ask, “Why do I have little sales when I have a solid SEO plan?” The problem lies in driving the wrong traffic to your website. There are several factors detrimental to your website.
Utilize your e-commerce platform while keeping SEO principles in mind and you will be on the right track. If you detect problems, make sure you take necessary action before they get out of hand. Google can be unforgiving when it comes to SEO mistakes.
Become a Shopify SEO Expert
Just like other platforms, Shopify has its own limitations. As a Shopify store owner, you often put your best foot forward to maintain high website rankings on Google. However, some Shopify problems may get in the way and affect your rankings.
Before you implement any tactic to build your brand, make sure that it conforms to the SEO norm. Doing too little or too much can hurt your SEO efforts.
This is a guest post by Daniel Ross. Daniel is part of the marketing team at Roubler — a scheduling and time and attendance system founded in Australia. Its mission is to change the way the world manages its workforces.