Selfie Marketing Campaigns and why they work

I’m not a huge fan of selfies, but of course, I take them! Who doesn’t?!

The key to a great selfie (besides looking good) is what’s happening in the selfie.

But first, lemme take a Selfie

Unless you’re using a fun Snapchat filter or showing off a new hat, I really don’t understand the look at the camera and smile selfie, that’s captioned with “Happy Monday” or “Off to work!”


Selfies are a big part of social media and social media is a big part of marketing. In marketing, I believe everything you do should be strategic… and that includes your selfies and selfie marketing campaigns.

Selfie Marketing Campaigns

If you’re going to take a selfie, take it for a reason.

[Tweet theme=”tweet-box-shadow”]If you’re going to take a #selfie, take it for a reason.[/Tweet]

I love the idea of a restaurant or bar having a “selfie contest” with a customer posing with their favorite food or drink. Then, the customer can upload it to Instagram, tag the restaurant, and use a certain hashtag. The best selfie could win a free meal once a week for a year… something like that!

Now, there is an incentive to take a selfie! Then, if you use it in future marketing materials, the selfies, tags, and hashtags will overflow. Try it!

If you are a small business owner, try to implement a selfie marketing strategy. I mean, it worked for Ellen at the Oscars.


The Selfie Trail

One business using selfies for a reason is Discover the Palm Beaches.

In case you haven’t noticed, a lot of marketing content is user generated content. It’s what people want to see, so yes, your selfie counts.

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On a little something the Palm Beaches is calling “the selfie trail,” you help promote Palm Beach County with pictures of yourself in popular tourist destinations across Palm Beach County.

The Selfie Trail features 30 of the county’s most photo-worthy spots, but I’m all about adding some to the list. (Have you seen this place?! There is a hot spot on every corner!)

When I was having lunch with a friend on Worth Ave., I jumped on the #SelfieTrail and helped promote the Palm Beaches on Instagram.


I think selfie marketing campaigns are genius for a few reasons:

  1. People are already taking selfies, so why not use them?
  2. When a business shares an image from an outsider, the outsider will re-share -leading to even more exposure.
  3. For followers of the users generating content, and the business, it’s a learning experience – seeing new things, from a new person, in a new way.

Now, how are you going to use selfies to promote your business?