There are many outlets and opportunities for great brand storytelling. To make the best use of them, businesses need writers who understand narrative, style, and voice. If you’re not a contributing writer to an outlet that targets your audience, it’s time to become one.
Blogging is one of the most valuable tools businesses have to engage with customers, make their lives easier, and promote themselves as experts in their industry. Utilizing keywords and other SEO strategies will drive traffic to your website, increasing your chances of growing your client base. If you’re not blogging, it’s time to get started or get left behind.
Because I used to work in “the media” alongside reporters, producers, editors, and photographers for more than a decade, there is no one better to handle your media relations or media training. Whether you’re already talking to the media, on the cusp of booking your first interviews or still waiting for the right moment to pitch your target journalists, having training will ensure your team is prepared for any media opportunities.
When you earn this kind of exposure, it acts as a third-party endorsement, that in turn, makes it more credible. Earned media is worth three times more than advertising and has proven to be more effective.
I’ve represented a wide array of clients from a divorce attorney to a matchmaker; a baby product to a smartphone cleaner; a Mexican restaurant to one of the busiest shopping malls in the country. I have gotten these clients big time visibility on the Today Show, the Rachael Ray Show, Washington Post, Chicago Tribune, Forbes, Food & Wine, Pregnancy and Newborn Magazine, Men’s Fitness, Women’s Running, local TV in a variety of top 20 markets, local newspapers, websites and blogs with millions of monthly unique visitors… to name a few.
This is what Kim Kardashian created. It’s made her millions and because other brands have started using influencers to promote their products or services, it’s making them millions too. Instead of focusing on traditional advertising like TV or magazines, why not use an influencer?
Someone with a big, engaged social media following may have a much larger reach and make a bigger impact. Plus, an influencer’s post on social media or on their blog looks more relatable and like a recommendation from a friend, not an advertisement. It’s what people are paying attention to today, so join in!