Today your website is your storefront. If it doesn’t look nice, load fast, and isn’t easy for someone to navigate and find what they’re looking for right away, they will bounce off your website and visit a competitor. Having an online presence that will convert a lead into a sale may likely start and end with your website.
Videos are naturally engaging, and in an age of information overload, it’s vital for businesses to offer content that is easy to digest. Statistics show people would rather watch videos than reading text.
Because that number continues to grow, I’m going to stop writing so you stop reading. Just watch. To see some work Media Maven® has already done, check out some videos below or by clicking here.
There are many outlets and opportunities for great brand storytelling. To make the best use of them, businesses need writers who understand narrative, style, and voice. If you’re not a contributing writer to an outlet that targets your audience, it’s time to become one.
Blogging is one of the most valuable tools businesses have to engage with customers, make their lives easier, and promote themselves as experts in their industry. Utilizing keywords and other SEO strategies will drive traffic to your website, increasing your chances of growing your client base. If you’re not blogging, it’s time to get started or get left behind.
Today, you need a presence on social media. That’s not debatable. Many people think this is just about posting daily because that’s what most people see. To use social media strategically to grow your business, you need to be using hashtags that are trending, interact with people behind accounts who are following your competition and are interested in your industry, conversing with current and potential customers and clients, and so much more.
Because I used to work in “the media” alongside reporters, producers, editors, and photographers for more than a decade, there is no one better to handle your media relations or media training. Whether you’re already talking to the media, on the cusp of booking your first interviews or still waiting for the right moment to pitch your target journalists, having training will ensure your team is prepared for any media opportunities.
When you earn this kind of exposure, it acts as a third-party endorsement, that in turn, makes it more credible. Research shows earned media is worth three times more than advertising and has proven to be more effective.
I’ve represented a wide array of clients from a divorce attorney to a matchmaker; a baby product to a smartphone cleaner; a Mexican restaurant to one of the busiest shopping malls in the country. I have gotten these clients big time visibility on the Today Show, the Rachael Ray Show, Washington Post, Chicago Tribune, Forbes, Food & Wine, Pregnancy and Newborn Magazine, Men’s Fitness, Women’s Running, local TV in a variety of top 20 markets, local newspapers, websites and blogs with millions of monthly unique visitors… to name a few.
Because Facebook and Instagram know how important a presence on their platforms are, it’s getting harder and harder to organically reach the masses if you are a business. That’s when advertising comes into play. Throw in audience targeting, pixels, and results tracking to make this kind of advertising one of the best ways to get in front of your avatar.
This is what Kim Kardashian created. It’s made her millions and because other brands have started using influencers to promote their products or services, it’s making them millions too. Instead of focusing on traditional advertising like TV or magazines, why not use an influencer?
Someone with a big, engaged social media following may have a much larger reach and make a bigger impact. Plus, an influencer’s post on social media or on their blog looks more relatable and like a recommendation from a friend, not an advertisement. It’s what people are paying attention to today, so join in!
When you want to find something, what do you do? Nine times out of 10, you Google it. When people search for something in your niche, make it possible for them to find YOU! Get more leads by using the right words and targeting your ideal customer or client.
As a business owner, you should be exposing yourself to your target audience with a goal of increased customer interaction. Take advantage of events as a means of marketing. If you’re in need of a spokesperson, let’s talk! I’ve worked with local, national, and international brands to help tell their stories. Yours could be next!
There is so much under the public relations umbrella in regards to gaining the attention your business, product, or brand needs. If you’re looking for website creation, Google advertising, social media marketing, or want to throw an event – my team has you covered!