I think I do that squirrel thing with what I want to accomplish. I blame being a nerd and loving to learn from other people all the time and saying, “I want to do that too!”
See? Squirrel 🐿️
But that is coming to an end… at least this month it is because I am setting ONE goal for the month of August (outside kicking a** for my clients, of course.)
That goal is to build my email list so more people get THIS newsletter. If you’re not already subscribed, CLICK HERE.
At the bottom of this newsletter, you will find out how you can help and earn rewards as a thank you.
I also just released a new podcast episode with the 13 things on my to-do list this month to get 1,000 new subscribers in the month of August. Click here to listen.
💡 Media pitching tip
I have good news and bad news. Generally speaking, journalists reply to about 3% of pitches they receive, according to Propel PR.
It’s bad news because the odds are against you, but it’s good news because the reason that number sucks is that most pitches suck… but yours don’t suck because I help you with them all the time – here in my newsletter, on my podcast, in my free course, in my bootcamp, and in my online course.
Here are three tips to get a pitch responded to:
1. Ping the writer on Twitter after you pitch them.
This is where journalists hang out and 99.9% of people aren’t doing this. This makes you stand out and shows them they’re not one of 500 people being blasted with the exact same pitch.
2. Use trending news or newsjack.
Making something newsworthy can be tricky, but when you look at what’s trending in your industry or what’s already getting covered, it gives you newsworthy ideas. Remember, Google is your friend.
3. Follow up with an additional angle or talking point.
I can’t begin to describe the hot mess that is a journalist’s inbox, so bumping up an email to the top is fine, but add some value to get them to reply right away. After doing this 2-3 times, it’s time to go back to the drawing board. Tip on a tip: I use the Boomerang extension to remind me to follow up. Easy peasy!
💰 Communities I pay to be part of
I love hearing how other business owners are getting better at what they do, so I’m sharing the four communities I pay to be part of because they make me better. In order of me joining…
Pitchcraft was started by an independent journalist, and former Become a Media Maven podcast guest, Kelsey Ogletree. PR professionals, freelance writers, and editors come together to share tricks of the trade. The people in this group could not be kinder or more giving.
2. The Lab
The Lab was started by Jay Clouse, a fellow Ohioian, who brings professional creators together to learn from each other and experiment openly. This community has so much value, I doubt I’ll ever leave.
3. Starter Story
I just paid for lifetime access to Starter Story because I love hearing the stories of how other people started their business and grew it to their definition of success. Plus, it comes with a Slack channel, so like the two mentioned above, I can pop in with questions of my own and learn from others anytime.
I just joined the new FemCity local chapter near me over the weekend. When my local friend Jen Hernandez-Massey told me she was on the board, I wanted to support her and get out of the house and mingle with more local business owners.
I knew Jen when she owned an art studio for kids that my kids loved. Since then, she’s sold it and now she helps other business owners who want to build a business that builds wealth.
To check out her community of people working to maximize their business value and connect through free community mastermind events, click here.
When you’re ready, here are three ways I can help you.
- Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!
- In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.
- Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.