6 ways Blogging acts as MLM Lead Generation [INFOGRAPHIC]

MLM lead generation can be tough. I know because I did it for almost one year as a Younique presenter.

I generated most of my leads online through social media, but if I had to do it all over again, I’d use video and a blog in addition to Facebook.

MLM lead generation

Don’t get me wrong, social media worked very well for me. I built a team of more than 200 under me, earned a free cruise, and made five-figures selling mascara, but if I knew then what I know now about the power of a blog and SEO research, I think those numbers would have been much higher.

Scroll down to see the infographic!

Younique was the first MLM business to operate on social media and have the “group parties.” Now, it’s more common. When things become the norm, you need to look at other ways to sell. Many network marketers aren’t using blogs to sell, but they should.

[Tweet theme=”tweet-box-shadow”]Many #networkmarketers aren’t using #blogs to sell, but they should.[/Tweet]

The biggest reason?

Google search.

It’s how most people find what they’re looking for, but the competition is stiff. In fact, if you don’t know how to be found in a Google search, then you are probably wasting your time blogging… unless you have an insanely huge social media following with people who click on every bit of content you post on a daily basis.

Here’s an example.

I wanted to write a blog post titled Blogging for Lead Generation. But when I did SEO keyword research, which you should be doing before you post anything, I realized no one would ever find the blog post. Why? The exact keywords “lead generation” are Googled 6,600 times a month. That sounds great, right? Wrong.

There are 20 million results for that phrase. 20 million! 


So after doing some more research, I found the best chance I had to rank high in a Google search about lead generation was to write about MLM lead generation. Now, my odds still aren’t great. MLM lead generation is searched 480 times a month with 530,000 results. But, since I know a thing or two about MLM, lead generation, and blogging – why not take a stab at it?

[Tweet theme=”tweet-box-shadow”]Yes, it’s hard to show up on the first page of #Google… but you can do it.[/Tweet]

Yes, it’s hard to show up on the first page of Google… but you can do it. I’m doing it with this post featured on my lifestyle blog. I don’t think it’s a coincidence that post is the most viewed post on Mascara Maven.

See? That’s the power of blogging. It drives traffic to your website!

Check out this infographic I created with statistics I pulled from a variety of marketing outlets. After gathering relevant data, I averaged them all to find the most accurate numbers.

Scroll down to see the infographic!

Due to the nature of the online world and business, I expect these numbers to increase in the coming months and years.

1. You will have more website visitors if your website has a blog.

2. Small businesses with blogs generate more leads.

3. Companies acquire customers via a blog.

4. Consumers trust advice and information posted on a blog.

5. Consumers learn about a company through articles, not ads. (It’s why you need media relations!)

6. Consumers make purchases based on blog posts.



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