In this episode of Become a Media Maven, I speak with Lisa Simone Richards. Lisa is not only a publicity expert, but a profit expert. She is very strategic and understands the ins and outs of PR and money.

She also talks about how you can use specific branding to charge premium prices and dives deep on how one of her clients did this with lots of success.

Lisa and I met in a Facebook group and clicked because we do exactly the same thing. Some women don’t like to get close to women who may be considered their competition, but Lisa and I collaborate so much and it only helps us grow our businesses.

In the seventh episode of Become a Media Maven, Lisa talks about how to use the media you’ve earned to earn even more media. So many people think that once they’ve earned coverage, their business is going to blow up. That’s not going to happen if you don’t know how to leverage your exposure.

In this episode, you’ll learn how to measure public relations effectiveness by turning publicity into profit.

Here is a list of resources mentioned in this episode:

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Measuring Public Relations Effectiveness by Turning Publicity Into Profit