Reach thousands, even millions, without spending big bucks on advertising in just three days with proven strategies to get you the media coverage you’ve been dreaming of to scale your business (even if you think you’re not ready)
No, you don’t need to spend big bucks to earn publicity. You just need to know what to do.
Here’s what’s inside:
Day 1: How to find your brand’s story
I like to use the three E’s to determine if a story is newsworthy: Will it entertain the audience? Will it educate the audience? Does it have emotion? We will find all three of these elements in our business so you have a newsworthy story to pitch the media.
Day 2: How to pitch your story
I was on both sides of pitches… and still am. I write them and receive them, so I can tell what works and what doesn’t work from bothvantagepoints.
Day 3: How to follow up and deliver a killer interview
What do you say? How do you say it? What do you wear? Don’t worry, I gotcha covered!
Day 4: How to appear on TV
TV is a little more complicated than print. In print, we can only see a still picture and read what has been said. On TV, we see you and we don’t only hear what you’re saying but howyou’re saying it.
Day 5: How to promote yourself as an expert (this is your low hanging fruit)
On day two we talked about pitching your story to the media. Today, we’re going to talk about pitchingyouas an expert in your industry. Why is this important?People do business with people they like, know, and trust.When you start making the rounds in the media as someone who knows what you’re talking about, you will be known, liked, and trusted.
Who is this for?
If you’re a small business owner looking for that big break, this is for you. Stop cold calling, attending networking events, and blowing up the comment section in Facebook groups. Instead, get those leads coming straight to you because you’re seen in the media – online, in print, on podcasts, and even on TV. When you’re seen as a superstar in your industry, people will want to work with you!
Meet your mentor, Christina:
Hi! I’m Christina Nicholson – a former TV reporter and anchor who has worked in markets from New York City to Miami. I am still telling stories, but instead of doing it for a newscast, I’m doing it to help businesses like yours grow. With my public relations agency,Media Maven, and my podcast Become a Media Maven, I help entrepreneurs reach thousands, even millions, of their ideal customers or clients in minutes (instead of months) through the power of media without spending big bucks on advertising.You can still see me in front of the camera as a host onLifetime TV, innational commercials, and read my work online in Huff Post, Inc. Magazine, Fast Company, and Thrive Global.