If you have a book or you’re getting ready to publish a book, then you do not want to miss these four marketing strategies that will have you selling more books without spending any money on advertising.

But before I get to that, please make sure you subscribe to my YouTube channel. I am posting videos just like this one every single Thursday.

Marketing Strategies For Authors

People cannot buy your book if they don’t know about you. So, it’s very important to get your name out there to increase your visibility as an author so people know about you. And then, in turn, you sell more books.

The biggest problem that people have when it comes to marketing their book is that they’re doing just that. They’re only marketing their book. And the way to get coverage is, instead, to market yourself as an expert in your industry. As a side effect you, or book, will get a lot of publicity.

So, I’m going to break down four strategies on how you can do better at marketing yourself as an author to sell more books.

1. Use HARO or Help A Reporter Out to earn quotes and link backs as an expert.

So, HARO is something that is your low hanging fruit. It’s quick, easy and almost instant.

Just last week I posted a video about HARO. Even though thousands and thousands of people are using it, I have some tips, tricks, and strategies that will make you stand out so you actually earn coverage from using the platform.

Check it out here because HARO is really going to be your low hanging fruit and something that comes to you to start earning that publicity as an expert.

Just to make sure that when you’re responding to those queries that you are naming yourself as an author and then you are leaving the title of your book and a link back to a page on your website that tells people a little bit more about your book. You shouldn’t link to an Amazon page where you’re selling your book because that’s a little too promotional and they may not use the link for that reason.

Before I go on, please let me know in the comments what your book is. I want to know what you write about and what you’re trying to promote. If it’s not ready yet, let me know what the topic is and what it’s going to be about… and if it is ready, go ahead and leave a link to it in the comments.

2. Target podcasts that are niched in your expertise.

So podcasts, for me, are my number one lead generator. When I say a lead generator, I mean quality lead generators. So people who listen to podcasts are more likely to buy books.

There’s just this extra level of investment in your time as a podcast listener. So podcasts are going to be great for you, but make sure you’re targeting the ones that are super specific to your niche because those are the people that are going to be most interested in your expertise.

And remember, when you’re pitching these podcasts, you’re not pitching the book. You’re pitching yourself as an expert in your industry and in the interview you’re going to be dropping a few hints that you have a book and people can find out more in your book.

3. Pitch your local NPR station.

So this is another one, just like a podcast – people who listen to NPR are people who buy books. They obviously like learning and they’re spending their time listening and educating themselves on whatever the topic is on NPR at the time.

So NPR is going to be great for you, not only because they have lots of local stations across the country, but a lot of those local stations also feed into more national outlets. And you can start small and grow very big in no time if you target NPR as an author.

4. Get local coverage.

This is your biggest shot at book promotion in addition to your expertise. So when I say local, I mean if you live in South Florida, pitch South Florida. If you live in Columbus, Ohio, pitch the Columbus, Ohio news because you are more newsworthy where you are.

So, as a local resident who wrote a book about a topic, as somebody who’s local to the area, you’re more likely to get publicity for your book and your expertise, and this is because you’re more newsworthy where you are and where you live.

So I could see an author being on a weekday afternoon newscast or maybe even a weekday morning when they’re trying to fill space and they invite guests in. You could come in with your book. Now we’re not going to talk about your book the whole time, but we’re going to talk about your expertise that is in your book and this works really well if you are local.

Christina Nicholson on YouTube

So check out the local reporters on TV, in newspapers, and magazines who write about your expertise. Yes, you can tell them you are a local author and you just released a book, but more than that, you’re an expert on all of these different subjects and because this journalist writes about them and covers them, you would love to help them. And then as a side effect, your book gets promoted.

So don’t always think big, national coverage. Start local and work your way up because that local coverage almost always leads to national coverage if you utilize it correctly and you leverage that coverage… and please do not wait any longer to promote your book even if you don’t have a book yet.

Start Promoting Yourself NOW!

If you’re thinking of having a book, you need to be promoting your expertise right now. You need to be building that following and building that visibility so when you do come out with a book or you tell people you’re writing a book, they’re invested and then you’re going to make sales right off the bat because people already know, like, and trust you.

So if a book is on the horizon for you, then you need to start marketing it NOW.

I can help you do that in my free three-day video class called Pitch, Publicity, Profit.

free PR course

On day one, we’re going to go through everything that you should do to pitch the media to get coverage like that local TV coverage I was talking about.

Day two, we’re going to talk about getting the publicity – how you get the publicity, what you do when you’re in the moment, what you should say, how you should say it, what you should bring, and how to ace that interview.

Because on day three, we’re going to talk about turning that into profit. So I mentioned you can get this coverage, that’s great and all, but what about the people who didn’t watch it or what about the people who find out about you a week after you earned that coverage?

There is so much you need to do after you earn that publicity to turn it into profit and book sales.

So I’m going to link to Pitch, Publicity, Profit, my three-day video class, right here.