importance of social media in business

Top 6 Marketing Mistakes Business Owners Make

Marketing is the heart and soul of any business, but it’s not easy as it seems. Most business owners aren’t marketing experts which means they aren’t aware of the latest marketing trends and tactics.

It doesn’t matter what kind of business you run, there will always be marketing mistakes. Startups and newly built businesses need to try to avoid these mistakes because of low budgets.

Top 6 Marketing Mistakes Business Owners Make

While there is no shortcut to marketing success, you need to avoid these marketing mistakes to increase to become a successful brand.

1. No Marketing Plan

A marketing plan should cover all the information regarding your marketing campaign including budget, target market, and your marketing strategy. Just as other plans you make for your business, a solid marketing plan is also very necessary.

Starting your marketing campaign without a plan is just like shopping with a blindfold over your eyes – there are some chances to get your desired item, but the odds are very low.

2. Not Using All Marketing Channels

We have seen many business owners only targeting one marketing platform that provides them a significant ROI… in the short term. They don’t think about what will happen if their audience leaves that platform.

It’s better to diversify your marketing approach by targeting a wider audience across all the main marketing channels. Putting all your eggs in one basket is never a wise move.

3. Being Unclear About Your Target Audience

Having a highly focused understanding of your target audience is the most significant part of marketing.

If you are a small business owner, you must understand that you can’t afford to target everyone. You also need to keep an eye on your competitors and how they’re targeting your audience. Sometimes it’s better to not focus on the audience they are aiming at, but instead, to target a small niche market they are overlooking.


4. You Are Not Taking Advantage of Social Media

Some business owners think of social media as a huge marketing platform, but some also see it as useless with no practical advantages. Social media marketing is a great way to increase your sales and revenue in a short span of time, but a lack of understanding of how to achieve those results can be complicated. There are plenty of social media marketing tools available to make it a profitable platform… if you use it correctly.

5. You Fail to Track Results

Many business owners are spending a lot of amount on marketing, but they aren’t tracking everything which they are doing.

If you do not measure the results of your campaigns, then you can’t tell what the return on investment (ROI) was. The tracking of results will also help to identify your weak links. By fixing them, you can create a more powerful strategy in the future.

6. Not Knowing the Importance of Your Budget

Marketing can affect your entire business. That’s why your marketing budget is very critical to your success.

Marketing is not just advertising and making decisions. You may also set a different budget for different phases of marketing campaigns in your business.


This is a guest post by Jessica Watson. Jessica has been writing in various niches with her primary focus on business, finance, social media, and technology. Currently, she is associated with Aurion International who offers ISO training in Dubai and across all UAE.