I Launched a Business During a Pandemic
Yes, I launched a business during a pandemic.
It’s something I’ve been waiting three years for someone to create.
I guess my impatience got the best of me, so I spent five months working with a team to create it.
It’s a software as a service product called Podcast Clout and you can check it out at PodcastClout.com.
If you want to grow your brand by being a guest on podcasts, this is for you.
To download this entire episode, click here.
Let me explain why I created this.
When I was a reporter, I’d get so many emails on a daily basis. Hundreds.
I always wondered how these publicists and eager business owners would find me to send me their terrible pitches to earn media coverage.
Then I worked at a PR agency for six months before going off on my own as a freelancer, eventually starting my own agency.
That’s when I learned there are three main databases – like Cision, Meltwater, and Muck Rack that made it possible for you to search for any journalist, reporter, editor, TV booker, you name it by location, topic, even name to find their contact information to pitch.
The databases covered all news – newspapers, magazines, online, TV… but not podcasts.
As podcasting became more popular and proved to generate the quickest ROI for guests, a database like this for podcasts was in demand.
Recently, Muck Rack added podcasts to their database, but you need to invest in their system to get access to podcasts. That’s thousands of dollars a year.
My new business, Podcast Clout, is podcasts only… and will be podcasts only forever.
Those other companies are big. Have teams of dozens if not hundreds. I don’t want to be that big.
I want to sell my measly $79 per month subscription to solopreneurs and marketing agencies who understand the value of podcasts.
How does it work?
I’m linking to a video, but in general, before this, it was damn near impossible to build a pitch list quickly for podcasts.
You needed to go one by one, usually searching based on podcasts in a category or checking out the “if you liked this podcast, you might like this” podcast or “subscribers also subscribed to this” podcast.
One by one searching and list building.
Podcast Clout makes it easy to build an entire media list with information about the podcast, the host, and contact information to pitch to be a guest.
My favorite part, and my biggest pain in the ass (but it’s good for subscribers), is that the entire database is updated manually multiple times a week.
I do NOT want to use automated software to do this because those will pick up on podcasts that are no longer active.
If you start a podcast, then stop it, Apple will not remove it from their database.
It’ll just sit there inactive… and more than half the podcasts listed are inactive.
If they’re not recording new episodes, it’s just silly to have them in the database, right?
So, it’s manual. Not automatic.
By updating the database manually, all 96 podcast categories, you can be sure that the podcasts you find are currently recording and airing new episodes and are of top quality because we only include the top 200ish podcasts in each category.
Some will have less than 200 and some will have more.
It just depends on the popularity of the category and the number of podcasts in it.
Again, I’m linking to a video that takes you behind the scenes to check it out.
So, why do you need Podcast Clout?
Why should you be a guest on more podcasts?
Well, I have a video for that too, but in a nutshell:
- A podcast listener is more likely to invest, so you will see a quicker ROI.
- It’s a great way to build long term relationships with influencers.
- It never goes away… and continues to grow.
- More than half of all US consumers above the age of 12 listen to podcasts.
- Nearly three out every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things and do so on a monthly basis.
- According to eMarketer, statistics show that 54 percent of podcast listeners are either somewhat or much more likely to consider buying from a brand after hearing it on a podcast.
- It’s one of the best ways to build an email list.
- You can record a podcast episode from anywhere, at any time.
Who this is for?
Again, anyone who wants to build a brand by being a guest on podcasts.
It makes the pitching process easy and effective by saving you so much time in building your pitch lists.
Most subscribers will be PR or marketing agencies, but other bloggers, solopreneurs, and business owners who understand the value being a podcast guest can bring can also opt-in for just $79 a month… even less if you invest in the annual subscription.
To celebrate, I want to give you something that a lot of people ask me about.
I’ve been asked many times how I got on Pat Flynn’s podcast, Smart Passive Income.
I’ve been on three times now, but I’m sharing the exact pitch that got me on there the very first time four years ago.
To get it, head to PodcastClout.com/Pat.