Inside My Coaching Call

This week my podcast episode was all about growth.

My guest shared five different growth levers to focus on to grow.

But which one do you choose?

The answer to this is going to be different for everyone.

I’m still unsure what it is for me, but I want to tell you about my last call with Jay Clouse and other members of The Lab.

(Click here to check it out if you want to hang out with and learn from other creative entrepreneurs.)

It took me a long ass time to ask the question and I felt like I was talking in circles, but it came down to:

How do I spend my time?

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Normally, I’d look at what brings in leads and turns into revenue.

Then, I’d double down on that and ignore the rest.

But for me, there isn’t one thing that sticks out.

There isn’t one social media platform.

One lead magnet.

My podcast.

My newsletter.

Nothing far exceeds anything else.

So, how do I spend my time growing my business?

This is what all the smart people in The Lab said.

1. Ask myself, “What do I want to be working?”

Then, when I answer this question, I need to change my approach it if it’s not currently working.

For example, if I want to grow my podcast and get more downloads, then I need to pitch myself to be a guest on other podcasts that have the same audience as me.

2. Ask myself, “What do I not care to keep doing?”

Whatever it is, pause it.

Now, I will have more time to focus on what I want to make work.

For example, if I don’t care about my YouTube channel, I shouldn’t spend time editing my podcast to also put on YouTube… or, hire this part out so it’s not a distraction or time suck.

3. Ask myself, “What is the end goal?”

This answer dictates the activities I do on a day-to-day basis.

For someone with a driven mind like mine, it’s tough to pick just one goal, especially when I want multiple revenue streams.

Some other things we talked about.

I also mentioned that I feel like I’ve become complacent since Dylan was born… in 2019.

I haven’t been as strategic as I should be, like tracking numbers month to month in a spreadsheet to see what’s working and what’s not.

Something Jay does in The Lab is go over his numbers with us each month, and it’s inspired me to do the same, so I do it now.

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I’m hopeful this will help me in future decision-making.

Also, as time goes on, things in the creator entrepreneurship space get more competitive, so I need to be willing to go 100% in on something.

One thing.

For help on this, read Essentialism and The One Thing.

Maybe I will re-read them too.

Jay reminded me that many times growth comes from making the product better.

So, I need to do less to make the product better and put more energy into what I want to make most successful.

This is something I need to think about.

Maybe you do too.

I hope this dive into my coaching call was helpful to you.

When you’re ready, here are three other ways I can help you.

1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!​​​​

2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.​​​​

3. Are you ready to bring PR in-house? In my Media Mentoring Program​​​​, you or a VA can learn how to become a publicist with the skills of a big PR agency.