If you are looking for more leads or opportunities to grow your business, then head to LinkedIn.

I’m going to show you How to use LinkedIn InMail to increase conversions.

If you want to earn media exposure without spending money on ads, then subscribe to this channel where I post videos every Thursday.

At the end of this video, I’m also sharing a brand new cheatsheet I just made for you if you want to know more about getting big-time visibility on LinkedIn. To get it, visit LinkedInVisibility.com.

How to Use LinkedIn InMail (to increase conversions)

Hi, I’m Christina Nicholson and I’ve helped many people all over the world get better results in their business without ads ad you’re going to learn why earned media is the key to bigger business growth.

LinkedIn may be my #1 source for business opportunities – speaking gigs, new clients, and more. It all happens in the one to one conversation in messages… or InMail.

1. What is LinkedIn InMail 

InMail messages are sent directly to another LinkedIn member you’re not connected to. This is important because you cannot send messages to people you’re not already connected to.

If you have a Basic (free) account, you must upgrade to a Premium account to use InMail.

You receive a specific number of InMail credits based on your subscription type. You can find the number of available InMail credits in the top section of your Manage your account page.

You can send an InMail to a LinkedIn member from the introduction card on their profile. InMail credits allow you to send messages directly to members you’re not connected with.

2. How to send InMail 

Navigate to the profile of the LinkedIn member you’d like to send an InMail.

Click the Message button in the introduction card.

If you have a Basic (free) account, you must upgrade to a Premium account to use InMail credits.

If you have a Premium subscription and want more InMail credits than the number you’ve been allotted, you can always purchase additional InMails.

Please let me know in the comments, how do you use LinkedIn for business.

3. Using InMail to look for jobs

InMail messages can be used to contact anyone on LinkedIn, even those outside your network.

Use InMail messages to contact LinkedIn members who haven’t applied to your job but would be strong candidates… or people you want to work for and you want to make sure your resume doesn’t get lost in the shuffle.

Personalization is key so be sure to reference something specific in their profile. Also, include a link to the job post so the candidate can easily read more about the opportunity.

When you post a job, you receive five free InMail messages to reach out to prospective candidates.

4. Getting InMail credits

LinkedIn follows an InMail crediting process.

You’ll receive a new allotment of InMail credits every month, on the first day of your billing cycle.

This InMail credit auto-renewals.

You can also accumulate InMail credits from month to month, but they will expire after 90 days.

5. Tips for writing InMail to increase your response rate

A. Design your InMail as a conversation starter.

The goal is to discuss and explore an opportunity, not seal the deal immediately.

B. Mention the profile content that prompted you to write.

C. Choose words that reflect your personal voice.

D. Be brief and to the point. If you share too much, they may not feel the need to reply.

LinkedIn is a networking site, not a job board. Instead, start a dialog about their career path and goals.

E. Give them a reason to reply by asking for advice, opinions, referrals.

If you haven’t already, check out my video on how to promote yourself on LinkedIn. I’ll link to it in the description of this video.

If you want to know more about getting big-time visibility on LinkedIn, visit LinkedInVisibility.com. I made a cheat sheet for you there.

And don’t forget to let me know in the comments how you’re using LinkedIn to grow your business.

If you like this video, please let me know by showing me some Media Maven love by giving me a thumbs up and subscribing to this channel.