If you are tired of spending money on ads that people ignore or just showing up online to not really get anything in return, then stick around because in this video I’m going to show you three ways that you can promote yourself on LinkedIn to actually see an ROI.
The truth is, many people aren’t paying as much attention to LinkedIn as they should be. I can honestly tell you that a lot of my income comes from leads that I generate on LinkedIn, but it doesn’t happen by me promoting my services to people.
We all get those DMs that are the equivalent of a novel and it’s people promoting their services. That is NOT how you get leads and generate revenue from LinkedIn.
Instead, it happened by me promoting myself as an expert in my industry. I used the platform to get known, liked, and trusted, and that is who people do business with.
How to Promote Yourself on LinkedIn
So now, I’m going to show you how to promote yourself on LinkedIn to increase sales. The video goes into a lot more details and I even take you inside my LinkedIn profile to show you how I use it, but here is a quick text overview.
1. Don’t treat your bio as a resume.
Instead of tailor it for your ideal customer or client. I made this mistake when I started out on LinkedIn too because I used LinkedIn when I had a full-time job to apply for other jobs, so I treated my bio as a resume.
2. Promote yourself as an expert in your industry.
Don’t something that you sell. This is a big one and this is something that I attribute a lot of my leads to. So don’t, ‘Hey, this is what I do, it looks like you could need help with this. Let’s get in touch.’
There are so many ways you can promote yourself as an expert. For some of those ideas, be sure to watch the video.For more on one, big way to get exposure in other media outlets WITHOUT spending money on ads, check out my FREE 3-day media class that teaches you how to pitch the media to earn publicity and make a profit. Click here for instant access!
3. Connect with other people who matter.
You can’t just post and ghost. It’s LinkedIn. You have to actually make connections with people and LinkedIn makes it super easy to find your ideal customer or client and you shouldn’t just make connections with them.
You should also be making connections with people who work with the same customer or client, but they just do something a little different.
For the step by step on exactly how to do this, I screen shared my profile and shared a few examples on how you can do it too!
Be sure to click here to watch the video to get the entire of breakdown of how to use LinkedIn to promote yourself (and increase sales).
If you like this video, please let me know by liking it to giving it a thumbs up and subscribe to this channel because I will be posting videos just like this one every single Thursday.
And don’t forget to let me know what your expertise is in the comments.
I will read every single one of them and I really want to know what you’re good at and what you’re going to start promoting on LinkedIn.