HARO: How to Respond to Queries to Earn Publicity
If you’re a business owner, you’re going to love Help A Reporter Out, or HARO.
You will have about 150 topics from journalists looking for expert sources for in your inbox!
Full disclosure: In the past few years, it has gone downhill… a lot. Some people are using it to grab free products and others to hunt for advertising opportunities.
Help a Reporter Out is not closely regulated anymore, but you can still earn quality coverage by following these tips in this podcast episode that walk you through how to respond to queries.
One person responded to everything that he could, that was fit, in one month using the tips I outline in this episode and earned 60 media hits IN ONE MONTH!
(FYI – that’s an INSANE amount.)
Some resources mentioned in this episode:
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For more on the episode, click here to download it and listen!