Getting potential customers is a great thing for every business owner, but to do that repeatedly, you need to track down the actions your customer took after they clicked on your Google ad.
This is where the Google Adwords Conversion Tracking tool comes in handy. This free tool shows you what happens after a customer interacts with your ad from purchasing something to downloading your app. With the help of this of this tool, you will be able to see how effective your ad clicks are and how they lead to valuable conversions like website purchases, app downloads, phone calls, newsletter sign-ups, and more.
Reasons to use Google Adwords Conversion Tracking
- By being able to track down the actions your potential customers are making, you can determine which keywords, ads, ad group, and campaigns are the best. You will better know what works and what doesn’t.
- This tool will be able to help you understand your ROI so that in the future you can make better choices on where to spend your ad money. By doing this, you are technically saving money for future expenses.
- Conversion Tracking has a tool called Smart Bidding that is a subcategory of automated bid strategies that helps you optimize your campaigns. With this feature, you will be more in control of your campaigns.
- You can see what devices your customers are converting from – if the customer is converting from a mobile phone or a desktop computer.
Once your Conversion Tracking setup is finished, run a test conversion. You can do this by clicking one of your live ads and complete the action you want to track. Then, you can use a keyword for this test.
Check ‘Tools & Analysis’ to verify your conversion tracking is working properly. Once that first conversion is tracked you can expect your tracked data to update regularly.