Technology has evolved. As users of technology, we need to evolve as well.
The art of marketing has been with us even before the industrial age, but today, it’s like a science with its own curriculum.
One of the tools that can help us improve in the marketing industry is Google Adwords.
For starters, Google is a search engine that specializes in services that help users search for content on the internet. This opens a lot of opportunities for businesses to be found if they use tools wisely.
Google is capable of providing the right product or service to the right audience based on what that particular user has searched in the past or what that user is currently searching. For example, if a user frequently searches for musical instruments then Google can provide advertisements appropriate to that user’s preference. It’s called targeting. The better you target, the better your results.
Google AdWords Certification
So where does the Google AdWords Certification come into play? Adwords is Google’s online advertising service where advertisers pay to display brief advertising copy, product listings, etc. The purpose of having a “Google AdWords Certification” is to recognize an individual’s proficiency in using the Adwords service that Google provides. This means an individual who has a “Google Adwords Certification” can provide clients with a competitive understanding regarding Google’s Service.
It can be complicated and with everyone claiming to be “an expert” online, it’s important to weed out the Charlatans. Here’s the breakdown of the Academy for Ads.
Getting the Google AdWords Certification
- Go to Google’s partner site and register for a Google Partner account
- Pass Google’s Adwords Fundamentals exam by getting a score of 80% or higher
- Pass another exam with also a score of 80% or higher
Google AdWords Certification Benefits
- Learn about the new features (very important in an evolving industry)
- Improve your PPC Account Performance
- Clients prioritize people who know their job well (AKA certified individuals)
This is a great way to demonstrate your expertise and earn a Google Partner badge. (Impressive!)