Frequently Asked Questions
This all sounds great, right? But the industry can be confusing. It’s changing fast with new rules and platforms every other week, so you’ve got questions. We get it.
Let us do our best to answer them here to make sure we’re a fit. If it sounds like we are, then click here so we can get started working together!
What do you do exactly?
Great question. We don’t do everything under the public relations umbrella, but we do focus on THREE things very strongly.
We follow our proprietary YES Method by focusing on your media, earned media, and sponsored media. Every part of our method is very strategic to not break the bank.
So where can you get me featured and how quickly?
Oh, this is the million-dollar question. Unfortunately, there isn’t a publicist in the world who can honestly answer this question. That’s because earning media doesn’t work this way.
If you want to control the coverage and have all of these answers before you write a check, you’re going to need to hire an advertising agency and get ready to fork over big bucks for guaranteed placements.
We don’t make any guarantees because we are at the mercy of journalists, reporters, writers, producers, podcast hosts, etc. Luckily, most of the Media Maven team used to work in the media (and some still do) in these exact positions so not only do we have the relationships to stand out in their inboxes, but we know how to get their attention. (And no, it’s not by blasting long, boring press releases.)
For some examples of where we’ve gotten clients and what they say about working with us, click here.
How much is this going to cost?
Our rates start at $4,500/month for media relations. If you want something on a larger scale like a focus on the entire country instead of just your local market or you want us to pitch all media outlets – online, print, TV, podcasts, etc., then the price will increase with our efforts.
Content creation is a lesser investment, but we like to bundle all three of these services when we work together to ensure you get a bigger bang for your buck.
Today, there is so much overlap between owned media (what you control – your website, your social media) and earned media (what you earn – coverage in the news because you’re a credible authority), that it’s best to tag team these three services.
Can I just try you out for a month or two to see how it goes?
No, because if we do that, it won’t work for either one of us. We’ll just get frustrated and leave the relationship disappointed. (We’ve gone against our better judgment before to do this. Trust us – it never works.)
Marketing is not a sprint. It’s a marathon. Sure we can get you some media coverage, create great content, and lay the groundwork for your website with blogs and articles, but if you only focus on a month or two at a time, you’re setting yourself up to be let down.
Here’s just one example. Print magazines work three months in advance, so if I book you an interview today, no one is going to know about it for at least another three months!
More examples include the holidays, elections, the Black Lives Matter movement, and national tragedies. These things all affect what people talk about, and in turn, what people cover and want to consume. Sometimes it can work in your favor and sometimes it can slow things down. It just depends on your brand and business goals.
If you’re in this for a quick, “I want to be famous” or “I need to sell this product right now”, then we’re not the right fit.
But, if you want to get an idea of what we would do for you if you came on as a client and what our working relationship would look like, you can invest in the PR Profit Plan to start. Click here for more.
So what am I actually paying for?
You’re paying for our years of expertise working in the local and national media industry, the relationships we’ve built from the beginning, and our time to get to know you and your brand, craft stories, and pitch them for coverage continuously.
But we don’t stop there. After we earn media coverage or create content, we work with you and your team to get longevity out of it so it lasts months longer than just that two-minute segment on TV, for example.
When it comes to content creation, we don’t post for the sake of it. We start by researching what’s working and what’s not working and ask ourselves:
What do people want to see more of? How can we share it in a way that’s unique to our brand? What has low competition that we can stand out for and use as a jumping-off point?
We keep you informed on our efforts every single week with an email that breaks down what the team is doing to build your brand. If you ever want to hop on a call, no problem! Keep in mind that we like to keep meetings to a minimum to free up our time to execute your strategy because the news never stops!
How many people will be working for me and when?
It depends on a few things, but mainly your goals and your budget. More goals + more budget = more people!
Regardless, you will always have a team of AT LEAST THREE people dedicated to hitting your goals five days a week.
But what if I can’t afford to hire a PR agency right now?
Hey, I get it. This may not be a fit for you right now, and that’s okay. We have more options!
1. Do It Yourself or Do It With Us
If you want to learn how to handle PR yourself or execute with the Media Maven team, we can teach you. Click here to check out the Media Mentoring Program.
2. Invest In A VIP Day
If you want us to create a detailed 6-month plan that is custom to you and your goals IN JUST ONE DAY, this is the way to do it! For more on this, click here.
Did we miss something?
Maybe. If we did, let us know by sending an email to Christina@MediaMavenAndMore.com so we can help!