Moving From Marketing at Events to Online in a Pandemic

Moving From Marketing at Events to Online in a Pandemic

Kerstyn Inouye is the Marketing Director at Top Drawer Merch.

Since COVID-19 hit the US, she has been forced to switch up her day-to-day marketing tasks, like many others.

In this episode, she talks about

  • how has marketing in the fashion industry is different when you work with celebrities like music artists,
  • how to keep fans engaged throughout every single marketing channel when you’re no longer hosting in-person events, and
  • strategies for Black Friday during a nationwide pandemic.

Some resources mentioned in this episode:

Moving From Marketing at Events to Online in a Pandemic

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