Once you’ve sent an email, it’s up to your recipients as to whether they will choose to open, click-through, and share that messages. You can definitely have some influence on their decision by using these 10 email marketing tips to optimize the effectiveness of your emails.
1. Try different delivery times
Depending on who your audience is and what you’re selling, different send times may work better for you. Studies suggest the ideal times to receive an email are 10:30 am and 5 pm, but that doesn’t always work best, depending on your industry.
Test out different delivery times to see when your readers are most responsive. The analytics at AWeber can help you determine which send times are working best and getting the highest responses. An email service like IContact can help you automate your messages, so they send automatically at the date and time you’ve determined is optimal.
2. Resend unopened emails
There are a number of reasons why an email may go unopened, but one thing has been shown to be true – if you resend those emails to the recipients who did not open the original, you can increase your open rate by 30% or more in most cases. One benefit of this is that you won’t have to create new content for the resent message – perhaps a new subject line may entice more opens, though.
Before you send out the original message, make sure the writing is absolutely perfect, by referencing some grammar and spelling resources at State of Writing. And, if you’d rather have a real person do the editing for you, Boom Essays has professionals they can match you with.
3. Divide and target your list
There’s no reason you should be sending out one generic email to all of your databases. Each person on your email list has different interests, needs, behaviors, etc. They are also at different stages as a customer – while some are brand new and maybe haven’t made a purchase yet, others have been long-time customers. Sending a mass email to all doesn’t target anyone in particular or address a specific need.
Instead, segment your list based on different data and send each group more targeted messages. A professional copywriter from Academized can lend a hand in creating targeted messages for each group in your database. No matter your level of skill in email marketing, Cake Mail can help you every step of the way.
4. Create a sense of urgency
By creating a sense of urgency in your subject line, you can encourage readers to open your message immediately. This may either be by offering a limited-time promotion or an offer to the first customers to act.
Always make sure these urgent messages are proofread before hitting ‘send,’ because once they’re sent, they can’t be retracted. Paper Fellows and Essayroo have a team of proofreaders that can pick out any mistakes you’ve made.
5. Make messages mobile-friendly
Far more than half of the emails are opened on mobile devices, so it’s absolutely imperative that you make your messages mobile-ready. This means they need to be easy to read and quick to load on a small screen. If readers can’t access or read your message easily, they’ll abandon it within just a few seconds.
One of the keys to making an email mobile-friendly is keeping it short – Easy Word Count can help you stay within a limited word count.
6. Send one clear message
Make any message you’re sending out clear and easy to understand. Readers shouldn’t be left confused and wondering what action they’re supposed to take. Any calls-to-action should be clearly stated and easy to achieve. If there’s one single message in an email, you have a better chance of getting readers to act, than if there are multiple messages competing for a reader’s attention.
7. More than one call-to-action
It’s a good idea to include your call-to-action several times throughout your message, especially if your email is on the longer side. You don’t want your readers to have to go searching for the link you want them to click on. You want it to be right there in front of them, no matter where they are in the email.
8. Include a video
Email recipients love videos – in fact, it’s been shown that video email marketing has a much higher click-through rate than regular text and image emails. Videos grab attention and can inspire a reader to act much more effectively than text.
9. Add in custom social media links
Make it as easy as possible for readers to share your information with those they know by including custom social media links in your messages. With a simple click, recipients can share what you’ve given them with everyone connected to them on social media.
10. Make your CTA “Forward to a friend”
If your goal is to broaden the reach of your email message, you may consider asking readers to ‘forward to a friend’ as a call to action. This can be especially effective for upcoming events that readers would want to attend with friends, or for offers they think their friends would be interested in taking advantage of.
Email marketing software from Get Response can help you grow your email list and increase conversions with visually beautiful emails that engage and interest readers.
Get the optimal response from your email database by using these tips to help increase your open rate, click-throughs, and shares for each message you’re sending out.
This is a guest post written by Gloria Kopp. Gloria Kopp is an e-commerce marketing consultant and email marketing strategist at UK Writings. She is a contributing author at Microsoft and Australian Help blogs. Gloria is an author of Studydemic blog where she writes her guides and reviews for students and educators.