Digital Marketing is complicated. There is a lot to it and if you’re not an expert, you should hire one. If not, you may waste a lot of money.
5 Types of Digital Marketing for Dummies
However, the nature and forms of digital marketing are pretty easy to understand. You don’t need to have a marketing degree or any computer science degree to be able to understand how digital marketing works. In a nutshell, you look at the data you’re given and turn that data into a strategy… which brings in dollars.
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There are many ways to market digitally. The most common are here to act as a simple guided to introduce you to some forms that the leading companies and brands are using online create leads, revenue, and brand exposure to a wide audience.
1. PPC (Pay Per Click)
This one is very common. Pay Per Click ads, or “PPC”, are generally referring to paid ads using Google’s AdWords network that trigger based off a keyword that someone searches. These ads are usually created with eye-catching phrases that people are searching in a certain area, or wherever you are targeting people. The advertiser pays when someone clicks on their advertisement.
PPC prices can range from $0.50 per click to hundreds of dollars per click depending on how competitive the keyword or keywords you are bidding on are. Your website’s site speed and SEO also play a key role in this.
If you want to know more about this, send me a message. I have someone on my team who is a PPC genius!
2. Display Ads
Display ads are another form of digital marketing and can be ideal for new innovative products or services looking to gain general awareness. These types of ads are not triggered by keywords and can often be seen in the form of banners on different sites you visit. Display ads are still evolving.
In addition, targeting opportunities are becoming more advanced these days. Thus making a great resource for businesses looking for powerful targeting approaches. (Targeting is #1!)
Retargeting has become huge because it’s so effective. Retargeting is something you probably notice when you are surfing the internet. Have you ever looked at new boots online and then noticed that wherever you go those boots are following you around in the form of an ad trying to get you to click and buy? You are being retargeted!
Its repetitiveness is vital because as humans we need to see something at least seven or eight times before we decide to buy it.
4. Organic Search
Organic search, also known as SEO (search engine optimization), is one of the most efficient and profitable digital channels for marketing. It’s my favorite form of digital marketing (and arguably the best).
The benefit to organic rankings is that you do not have to pay per lead or per click, which makes it very sustainable for a long-term plan. There is a lot to having great SEO – using the right keywords in the right place, making sure your images are not too big and load quickly, having links that point back to your site from other sites with a high domain authority, and so much more.
For more about boosting your SEO and chance of being found in an organic search, click here.
5. Social Media
Oh, where do I begin? Facebook, Instagram, Twitter, LinkedIn, and whatever else just launched in the last week. Social media has become huge and one of the most powerful things that have been invented to date, especially for consumers looking for services and products.
Social media channels have started to connect with SEO and organic marketing as content has become the most powerful online. Social media marketing is a great way for you to capture the attention of your customers, communicate with them online, and build brand awareness and credibility.