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Getting on ABC World News Tonight

Most people network with potential clients. I get it, but I love hanging out with fellow journalists and publicists. Those are my people. I get to hang out with my people weekly, and daily if I want, in the Pitchcraft community. Pitchcraft was launched by an independent journalist, and Become a Media Maven podcast guest, […]

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The Biggest Opportunity for All Small Business Owners is the PESO Model

Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam.  It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation. P: Paid E: Earned S: Shared

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