I feel like today I am constantly educating business owners on how public relations works, specifically when it comes to media relations and earning coverage in the media. So in this video, I am going to walk you through the good, the bad, and the ugly. I’m going to tell you a lot of things […]
Newsjacking. This is your low-hanging fruit to earning coverage and actually sharing stuff that people are already talking about and they already care about. In this video, I’m going to show you how you can newsjack from a reporter’s perspective. If you want to earn media exposure without spending any money on ads, then make
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If you are not currently getting your business or your brand in the local news, it is a good thing that you’re watching this video because I’m going to tell you how you can do that. Please make sure you subscribe to this channel. I post videos just like this one every single Thursday. If
One of the biggest struggles us PR pros have is how to measure earned media… and there’s not an exact science to this, but in this video, I am going to share some tips and tricks that will help you measure the media that you are earning. If you want to earn media exposure without
If you’re wondering how to write an email pitch for a journalist, then in this video I am going to share a pitch – word for word – that led to coverage for one of my clients. How to Write an Email Pitch for a Journalist In this video, I’m going to share a pitch
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If you have a book or you’re getting ready to publish a book, then you do not want to miss these four marketing strategies that will have you selling more books without spending any money on advertising. But before I get to that, please make sure you subscribe to my YouTube channel. I am posting
If you’re a business owner, you have probably tried using HARO before, or Help A Reporter Out, to earn some media coverage… but you and thousands and thousands of others are doing the same thing. So in this video, I’m going to show you how you can actually respond to a HARO and land coverage
If you’re a business owner, you’re going to love Help A Reporter Out, or HARO. Why? You will have about 150 topics from journalists looking for expert sources for in your inbox! (Publicists love it too!) One person responded to everything that he could, that was fit, in one month using the tips I outline
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Whenever something major happens, all the experts come out of the woodwork. When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. Today, it’s the political/foreign policy/religion/immigration experts. The Media Expert But there is one expert who is
Have you ever watched someone conduct an interview on TV and felt awkward watching it because the guest appeared nervous or unprepared? They need media training! Many times, I’ve cringed watching the TV thinking this… and sometimes, yelling it. What is Media Training? Most business owners want media exposure for their business. With that, comes
