Media Relations

How to Get on TV in 5 Days There is something about being seen on TV that sends a perception of credibility and authority to those watching. It’s also the hardest medium to earn, but it’s my favorite and it’s…

If you have a book or you’re getting ready to publish a book, then you do not want to miss these four marketing strategies that will have you selling more books without spending any money on advertising. But before I…

If you’re a business owner, you have probably tried using HARO before, or Help A Reporter Out, to earn some media coverage… but you and thousands and thousands of others are doing the same thing. So in this video, I’m…

If you’re a business owner, you’re going to love Help A Reporter Out, or HARO. Why? You will have about 150 topics from journalists looking for expert sources for in your inbox! (Publicists love it too!) One person responded to…

Whenever something major happens, all the experts come out of the woodwork. When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. Today,…

Have you ever watched someone conduct an interview on TV and felt awkward watching it because the guest appeared nervous or unprepared? They need media training! Many times, I’ve cringed watching the TV thinking this… and sometimes, yelling it. What…

One of my go-to pitches for clients revolve around holidays. You know what’s better than the major ones? The bizarre holidays. Bizarre Holidays If you’re a small business owner who accepts American Express, Small Business Saturday is your day –…

What is media relations? That’s a question I get a lot. Many people don’t understand the media relations definition, and I can see why it’s difficult to comprehend. Even family members and friends ask me, “What does a media relations…

Regarding media exposure, I’ve had this conversation many times:  You: “I think I have a great product, but no one knows about it.” Me: “Do you have someone handling your public relations?” You: “We looked into it, but it’s so…

Making an appearance on the Today Show is a dream goal for almost any business or brand. Most of them tell me, “I want to be on the Today Show” within hours of beginning our work together. Then I say, “Yeah, you and everyone…

When I was working in news, so many people would ask me, “How do you get to be on TV?” First, I would explain to them it’s not as glamorous as it looks. Then, I’d explain the process I went…