Media Relations

Newsjacking

How to Use Newsjacking to Earn Media Coverage [VIDEO]

Newsjacking. This is your low hanging fruit to earning coverage and actually sharing stuff that people are already talking about and they already care about. In this video, I’m going to show you how you can newsjack from a reporter’s perspective. If you want to earn media exposure without spending any money on ads, then …

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media-expert

An open letter to the “media expert” online

Whenever something major happens, all the experts come out of the woodwork. When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. Today, it’s the political/foreign policy/religion/immigration experts. The Media Expert But there is one expert who is …

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