My 7-Step System That Gets Me Booked on Top Podcasts


Being a guest on a podcast provides you with a platform to share knowledge, expertise, and unique insights with a wide audience. 

Podcasts often have dedicated listeners who are eager to learn from experts in various fields. 

By appearing as a guest, individuals can establish themselves as thought leaders and gain credibility within their industry. 

Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. 

My 7-Step System That Gets Me Booked on Top Podcasts

Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients. 

Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience. 

Why you should be a guest on a podcast:

  1. To be introduced to new people
  2. Get leads
  3. To turn leads into sales

Biggest mistakes people make:

  1. The pitches are too long
  2. Talking points are too generic
  3. Pitches are too promotional

What to do instead?

  1. Don’t start with your bio. Save that until the end. The podcast host or producer doesn’t care about who are straight out of the gate.
  2. Start with why you’re pitching them and make it obvious they are the only one you’re pitching – reference a previous episode, mention you just left them a positive rating or review, and let them know you notice they haven’t covered XYZ topic
  3. Go into your talking points… make them so unique that no one else could pitch those talking points. Also, turn them into a step-by-step guide to achieve something. 
  4. Mention why you are the only one to talk to about this and why. Your USP should be no longer than 2-3 sentences. 
  5. Mention you will share the episode with your audience.
  6. Follow up 2-3 times.
  7. When published, share it with your audience, tag the podcaster, then share it again.

Resources mentioned in this episode: