Being a guest on a podcast provides you with a platform to share knowledge, expertise, and unique insights with a wide audience.
Podcasts often have dedicated listeners who are eager to learn from experts in various fields.
By appearing as a guest, individuals can establish themselves as thought leaders and gain credibility within their industry.
Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections.
My 7-Step System That Gets Me Booked on Top Podcasts
Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients.
Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience.
Why you should be a guest on a podcast:
- To be introduced to new people
- Get leads
- To turn leads into sales
Biggest mistakes people make:
- The pitches are too long
- Talking points are too generic
- Pitches are too promotional
What to do instead?
- Don’t start with your bio. Save that until the end. The podcast host or producer doesn’t care about who are straight out of the gate.
- Start with why you’re pitching them and make it obvious they are the only one you’re pitching – reference a previous episode, mention you just left them a positive rating or review, and let them know you notice they haven’t covered XYZ topic
- Go into your talking points… make them so unique that no one else could pitch those talking points. Also, turn them into a step-by-step guide to achieve something.
- Mention why you are the only one to talk to about this and why. Your USP should be no longer than 2-3 sentences.
- Mention you will share the episode with your audience.
- Follow up 2-3 times.
- When published, share it with your audience, tag the podcaster, then share it again.
