My 7-Step System That Gets Me Booked on Top Podcasts

 

This post is a part of my Ultimate Guide to Doing Your Own PR. Check it out for more info.

 

I talk a lot on my podcast about how to get booked in the media, and I usually talk about all forms of media. Sometimes I’ll go specific on TV, local newspapers or online. But today, I’m going to go deep on podcasts because I keep seeing people wanting to be on podcasts, and I love that. Being a guest on a podcast provides you with a platform to share your knowledge, your expertise, and your unique insights with a wide audience. I love podcasts because they have dedicated listeners who are eager to learn from experts in various fields. And there’s just so much more intent with a podcast listener.

My 7-Step System That Gets Me Booked on Top Podcasts

What’s Unique About Podcasts?

You look at the title. You make a decision to devote 30 minutes of your life, give or take, listening to this person. You really get to learn a person’s personality as well as their expertise. In one podcast episode, you can decide whether you like or dislike somebody. You can really decide if you want to work with somebody, and I don’t think you get that from other forms of media. So by appearing as a guest, you establish yourself as a thought leader. You gain credibility within your industry. And it also allows for very meaningful networking opportunities because hosts and fellow guests have valuable connections.

If you’re doing this right, when you are on a podcast, you should ask the host, “Have you had any other guests on who I should know?” Or sometimes they’ll just volunteer that information. I know I have. I’ve gotten emails from people who have been on my podcast, and they’ve said, “Hey, I saw you had so and so on your show. Can you make an intro?” There are just so many different ways that you can turn this publicity into profit even outside of people listening and looking you up.

In this blog post, I’m going to share my 7-step system that gets me booked on top podcasts. If you have joined my boot camp before, if you have taken my free master class, then you know I’m a big believer in the fact that it doesn’t matter how big you are. It doesn’t matter how successful you are, how much money you’re making, how great your website is, how big your team is. None of that matters when you go to pitch yourself to be a guest on a podcast. So many people think it does. They think that they need to be at a certain level before they can get on XYZ podcast because it’s a top podcast. I’m here to tell you that is all bullshit. It does not matter.

I’m going to tell you today how you can get booked if you’re straight out of the gate. Nobody knows who you are. You have no audience. All through your pitch, in less than a minute, this is why you should be a guest on a podcast: to be introduced to new people. When you’re introduced to new people, you get leads. What do you do with those leads? You turn those leads into sales.

Mistakes to Avoid

These are the biggest mistakes people make: their pitches are too long, their talking points are too generic, and their pitches are too promotional.

This is especially true if you are somebody who is trying to do a book launch, and you want to get on a bunch of podcasts because you want people to buy your book. You’re being too promotional if you’re saying “Buy my book, buy my book, buy my book” in your pitch instead of making talking points super specific about the content in your book in a short and sweet manner.

So this is what I want you to do instead. Get ready for these 7 steps.

  1. Don’t Begin with Who You Are

Don’t start with your bio. You want to save that for the end. The podcast host or the show producer doesn’t care about who you are straight out of the gate. If they like what you say, then they’re going to want to know more. But straight out of the gate, I don’t know why you’re telling me who you are and why you’re an expert and why you’re fabulous. I don’t know why you’re telling me that, so save that.

  1. Find Your Why

Start with why you’re pitching them and make it obvious that they are the only one you’re pitching. It’s shocking to me how many people send the same pitch to 500 people at the same time. So, you want to reference a previous episode, mention that you just left them a positive rating or review, and let them know that you’ve noticed they haven’t covered certain topics.

  1. Create a Step-By-Step Guide

This is where you go into your talking points. Make them unique and specific. Create a step-by-step guide to achieve something so that the host knows their listeners will get tangible takeaways.

  1. Sell Yourself as an Expert

Mention why you are the only one to talk about this subject and why. This is your unique selling proposition (USP) and should be concise, no longer than 2 or 3 sentences.

  1. Mention Your Audience

Mention that you will share the episode with your audience. It’s essential to share your appearance on the podcast, and don’t just say it—really share it. Sharing with your audience demonstrates that you’re an authority in your space and builds credibility.

  1. Follow Up

Follow up 2 or 3 times. Persistence is key, as following up increases your chances of getting booked.

  1. Share Your Work

When the episode is published, share it with your audience, tag the podcaster, and share it again. Be active in promoting your appearances, as it reinforces your credibility and helps to turn publicity into profit.

Get Booked on Podcasts! 

These 7 steps are the foundation of my system for getting booked on top podcasts. By following these steps, you can increase your chances of becoming a sought-after podcast guest and turning that exposure into business success. Don’t let the myths and misconceptions hold you back from sharing your expertise with a wider audience through the power of podcasting.

Resources mentioned in this episode:

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