Acquiring Customers from Competitors

9 Steps to Acquiring Customers from Competitors

Every business-minded person will tell you that getting new clients is a challenge. While it’s great to gather your own ‘people’ from scratch, acquiring a few from your ‘fellow players in the game’ wouldn’t hurt, would it? After all, business is treated as a game often, a finance-related version of ‘the survival of the fittest.’

The concept of business competition is not new; in fact, some consider it quite disastrous for one to venture into a sector with little or no competition as it tends to breed complacency and mediocre services.

Acquiring Customers from Competitors

Acquiring Customers from Competitors

Before you begin to plot the acquisition of your competitor’s customers, you need to find out what you signed up for by learning more about the chosen area of business or entrepreneurship, what it entails, the input required, how best to create awareness, etc.

In short terms – who are my competitors?

Having found out those things, here are a few useful methods of acquiring customers from competitors:

1. Quality Improvement

Whatever step you carry out in your venture, quality should be your focus. Everyone loves quality services and products delivered to them on silver platters. Set a goal towards making your handiwork project only the best.

2. Target your competitor’s mode of spreading awareness

Thanks to ever-improving internet software, acquiring customers from competitors just got easier. Advertisements made by your competitors on popular social media channels can be targeted, giving you access to your competitor’s set of clients. They can be diverted to your own page using unique tools designed by social media sites for these purposes.

3. Customer interaction

Certain businesses that have the best products sometimes have the worst customer service. Some competitors, after growing and expanding successfully, tend to develop ‘wings’ and begin to treat some of their customers with disrespect. They forget that one disgruntled customer can influence a large number of people.

You can use this to your advantage by developing perfect customer care service – treating these customers like eggs is likely to get them away from your rival’s reach. People naturally go to where they’re respected.

4. Convenience

Imagine you are a pepperoni pizza restaurant owner and your competitor makes all sorts of pizza. He distributes his phone number and business cards.

Now, imagine you create an online order platform with a 30-minute doorstep delivery of piping hot pizza. You share this program on every social media outlet you have. Boom! Even though people will still visit your competitor because of variety (something that can quickly be adopted later on), they will flock in droves to your restaurant because you offered them the convenience of resting on their couches while the pizza is brought to them, still hot!

Convenience is a powerful attraction force in a world today.


5. Rebranding

Give your rival’s followers the impression of being on a higher level when it comes to that line of the business. Now, this is the time to flaunt every certificate or award that you or your company have received in appreciation for how far you have gone in what you do.

The perception you give people of your company is what they would consider it to be.

Get an experienced graphics designer to work on your promo videos, your brand label, and even your logo. The quality used to produce all these tools speak volumes to your rival’s customers and may end up pulling them to your side.

6. Business with benefits

When people patronize you for your services, one question they all consider in their heads is “What’s in it for me?”

You might notice when you set a task to find your competitor’s Facebook ads that a good number of them tend to offer short-term benefits, like discounts on the second pair of ugly shoes you might not end up wearing. You can use this to your advantage by presenting more durable deals like if a customer registers with you, you can extend a discount of 10% for every purchase.

A satisfied customer and a disgruntled one have one similarity: they know how to talk plenty when it comes to that one product or company that makes them smile or does the opposite. Do yourself a favor and make the ‘reward’ systems more solid and relatable.

7. Turn flaws into finessed skills

The business competition has everyone clambering to be the best, which means that most businesses are not perfect.

The disgruntled customers are your major source of information. Building your business using lessons gleaned from your competitor’s failed strategies helps you to avoid those pitfalls they experienced out of sheer ignorance.

Experiences are quite helpful in guiding your decisions.

8. Marketing strategies

By using more effective strategies that your competitors, you have an opportunity to reach your competitor’s customers with more effectiveness and speed. You must understand that successful strategies depend on how well you research the sensitive things – what your rival’s customers like, what majority dislike, what they think your competitor can improve on, etc.

Let’s use the pizza instance. Pepperoni is a very tasty form of smoked sausage – meaning it might not go well for everyone. You could develop healthy fitness-like pizzas for some people and by advertising the strengths of the fitness pizza (for instance, whole wheat flour instead of ordinary flour), you get to attract other customers who would just ‘want to try this out.’

Some of them would be from your rivals, of course. And if you keep true to your hallmark of quality products, they will permanently become your customers.

9. Time

Be smart! Be fast! Brainstorm new ideas that you can find here at for your business table with your business partners or co-associates.

Competition in any given situation requires you to think faster and act faster. Sometimes to steal customers you might need to take risks that may seem huge at first, but with time the benefits will justify your choice. People generally love a risk-taking, innovation-inclined business. There is this desire for ‘something new’ or ‘something different’ in the world we live in. You can use that thirst to direct traffic to your own company and boost your customer base per time.

The competition motive stays constant; the players just tend to change tactics, and you would not want to be left behind.

When all is said and done, two things remain.

One is getting all these ways of customer siphoning to work together. Strategies, as a rule, work more effectively when paired with each other in twos or threes. Don’t just settle for results from targeting competitor’s ads. Pair it up with finding flaws or your speed of action based on what you have gathered about your competition. It has been proven several times that one tends to get more from pairing two or more strategies.

The second thing is – update! New ways to do this keep springing up every day. Be confident of the skills needed to keep every customer you get. It is one thing to steal customers. It is another thing to keep them glued to your brand.


This is a guest post by Nicole Cowart.

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seo myth

Debunking 8 Common SEO Myths [INFOGRAPHIC]

After years of working in the search engine optimization industry, I can safely say that SEO is an ever-evolving industry where you, as a webmaster, need to stay on your toes and keep experimenting and polishing strategies that work.

SEO is a lucrative industry to master and there are thousands of resources online written to help you get a better understanding of the process. Well, this has its own merits and demerits as each head has its own opinion and you literally cannot understand a subject with all the mixed opinions from so many so-called experts.


It’s a known fact that Google loves to toy with our websites and it has done a great job so far in keeping us from getting close to figuring out their core algorithm. It’s like whenever we get the key, somebody (Google in this case) changes the locks.

On top of the confusion contributed by Google, there are many so-called “SEO experts” who love to spread myths and information they themselves don’t understand. It’s just like a game of Chinese whispers.

Half knowledge is always dangerous, people. Because some newbies follow those myths, their businesses are plummeting.

SEO Myths

Some of the most common myths that circulate around the industry are about content length and backlinks. That’s the reason we designed the following infographic so that we can help debunk the 8 most common SEO myths and misinformed statements which freely circulate and threaten this great industry.

Let me know in the comments section below if you have any counter-arguments or some other myths to share with us.

Debunking the 8 Common Myths in SEO Industry This is a guest post by Imran Khan.
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email inbox

How to Save Time in Your Email Inbox [INFOGRAPHIC]

In today’s digital landscape we spend an ever-increasing amount of time-consuming content on our phones and computers.

A recent study revealed that the average person spends 90 minutes a day on their phone, which equates to 23 days out of the year. If you are spending this much time handling your business or personal email, you are likely having to sacrifice time otherwise spent on your passions or with the important people in your life.

There are some organization skills you can implement into your Gmail workflow to become more efficient at managing your inbox.

Create Organized Email Inbox Systems

There are a lot of productivity gurus who advocate for “inbox zero” but if your inbox is anything like mine, it is far from zero. Creating filters, folders, and star systems can be great ways to manage your far from zero inbox, for example.


Manage Email Inbox Subscriptions

Managing email subscriptions and sales spam can be the biggest weight in our inbox. Unsubscribing from these mass email blasts can be arduous but a way around that is to filter the email to immediately delete.

There are also some really helpful tools you can implement into your email. If those email subscriptions continue to pile up, try installing the plugin and quickly unsubscribe to the newsletters you no longer read.

Use Email Responder Templates

If most of your time spent on Gmail is replying, try using templated responses to automate the work. Having canned responses can greatly speed up your response time and impress colleagues with your newfound productivity.

Since the average person spends 28 percent of their workday reading, answering, and otherwise managing their email, it should come as no surprise that becoming more efficient with Gmail will result in freeing up time that can be spent far more productively.

Try implementing some of these Gmail tips from GetVoIP into your email management to streamline your workflow.

gmail tips to have more productive email This is a This is a guest post by Drew Page, a content marketing manager.
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Social Media Engagement Metrics

7 Ways to Boost Your Social Media Engagement Metrics

The number of social media users is increasing at an alarming rate. As obvious as it may seem, being active on social media plays a major role in business strategy. Every business or business owner is trying to devise a unique way to reach out to their audience and improve their social media engagement metrics.

While creating unique content is important, one needs to pay special attention to engaging their audiences too. Having good content should be a major part of planning your social media marketing.

This is where most businesses have a problem. Engagement with your audience shows you or your business is liked, and subsequently, it makes it easier to convert them into potential leads for your business. Audience engagement can go a long way in deciding and strategizing your business goals.

Social Media Engagement Metrics

Social media is a lot like real life. People make connections and share ideas. Like real people, your audience tends to trust people and businesses they have known, liked, and trusted over the years. Expecting someone to trust you without interactions is a lot like expecting the bus man to lend you money. This entails making long-term relationships that grow over a period of time.

There are times when you could have great content posted on social media, but you do not have a lot of engagement. Anyone who has worked in social media knows that this struggle is real.

Finding fresh content on a regular basis becomes a major hindrance while trying to engage audiences. One needs to post content that resonates with their audiences perfectly for them to stay around.

7 Ways to Boost Your Social Media Engagement Metrics

1. Connect your content with recent news and updates

Your audience is full of real human beings doing real things in life. They watch the news and are aware of things happening around them.

Connect your content with the festivals or the major things happening around you.

For example, if it’s Christmas and you are a toy store. You can connect your content with the occasion, by suggesting how you can help them shop for the occasion.

2. Respond to audience queries and issues

Social media is just not about promoting fresh content anymore. Social media has become a major channel for customer service.

Most people seek customer service on social media. Sadly, most companies fail at this. Customers expect a fast response to their queries or issues on social media. Your immediate and appropriate response shows you care. This will make it more likely for your audience to trust you and see you as a dependable business.

3. AMAs, or Ask me anything, is a hit

Reddit has become a major game changer in the social media world lately. The site has a very great audience with people dedicatedly following it. It is known for its excellent audience engagement.

The coolest thing they have, by far, is their AMA sessions. People can ask the person hosting a session anything they like. It helps both parties to have a more personal and true connection.

This is available on Twitter and Facebook too.


4. Promote your audience-generated content and hashtags

Your audience and your users always have something to say. You don’t necessarily have to repeat what they say, but promote what they post.

This is a great conversation starter. Not just that, it makes your business seem more believable and relatable.

#Hashtags are also popular. This is usually a word (or words) related to your business preceded by a #.

Businesses today are creating their own and making use of others in their genre. You can do the same and build an audience. You can also search for people who have used a certain hashtag and respond to connect with them.

5. Use other influential content

You can’t survive long by only posting about yourself. Some believe that sharing other peoples content means routing their audience to them. Yes, that’s right!

Businesses need to have belief in their content. If your strategy is right your audience would always come back to you.

You are on social media to provide your audience with information for their use. It’s not possible to cover everything under the roof… and it’s not advisable either. Sharing other content that is meaningful and useful for your audience promotes authority and trust. It shows you are confident and willing to share.

6. Share quizzes, infographics, memes, contests, and surveys

Though mainstream, these types of content are evergreen. Not only are these great ways to engage your audience, but also a great way to learn more about their preferences.

Use Infographics to summarize a large dataset into an interesting pictorial representation.

7. Implement videos

Videos can be a great way to tell a story you want to convey to your audience. Make use of your behind the scene videos or product videos etc, to engage your audience.

The rise of the internet gave birth to changes in education, marketing, and nearly every aspect of our life.


This is a guest post by Swaraj Das Mohanty. He is a Content Marketer at PagePotato, a graduate in Journalism from Bangalore University, and a former radio jockey. He helps brands put their best content online, is a bookworm who knows to cook… and likes to drive in search of lip-smacking street food. Follow him on Instagram at @BoredBelly.

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importance of social media in business

6 Ways to Dominate Social Media for Small Business

If you go back in time two decades ago when social networking sites were nonexistent, you would see what great an impact they have been to the marketplace. Today, thousands of businesses owe social media to their rise and continued growth.

Social Media for Small Business

Practically, all business enterprises that exist today have enjoyed the opportunities that social media has afforded them. While there are dozens of networks that exist today, these are the top six social media for small business platforms that brands love.

1. Facebook

With two billion monthly active users, Facebook is the largest social networking platform in the world. It is an extraordinary platform for business promotion where business owners can connect with customers from all walks of life.

The platform remains the easiest social media site to manage as well as conduct laser sharp ad targeting. Unlike other networks, anyone can use it. It allows sharing several types of content including video, links, and photos.

If you want to get shares and comments on your posts as well as in-depth data about the people who interact with your business, then Facebook is the platform to use.


2. LinkedIn

This platform is perfect for people in the B2B space. The social site brings together business professionals in different industries, allowing them to connect and network. Therefore, if your business targets business executives, LinkedIn might be the platform to use.

You can target these decision makers based on their job titles, industry, company size, etc. The social network is centered on building business and work relationships, making it the perfect platform for job seekers, business leaders, and recruiters.

It uses an old-fashioned approach to networking in the digital age.

3. Instagram

Instagram is the perfect social networking site for visual-centric brands. These include food, lifestyle, personalities, luxury, and fashion brands.

When you have visual content to share like photos and short videos, Instagram provides an ideal platform.

With tools like Growr now helping brands increase their organic followers at an accelerated speed, brands with a lot of visual content to share have an opportunity to grow faster within a short time.

importance of social media in business

4. Twitter

To make the most of the opportunities that Twitter presents, you must find shareable content with the potential to go viral.

Retweeting is a big part of growing on Twitter, meaning that your ability to create content that Twitter users will be more than glad to retweet determines how fast your business increases its following. For additional momentum of your posts, use relevant hashtags.

Remember, Twitter is about starting conversations, participating in ongoing ones, and ensuring you are at the fore of every relevant conversation that takes place on the platform.

5. Pinterest

Many brands have been frustrated on Pinterest because they have no great images to share. On this platform, it is quite hard to get a low-quality image to go viral. Create images that people with a huge following would find interesting enough to pin. This multiplies the visibility of your image to incredible proportions.

Pinterest is also an excellent platform to promote products. Unlike Instagram, you can add clickable links to each image you publish.

Because most of the active Pinterest users are women, brands that target women do better on this platform.

6. Google+

Perhaps more than any other reason, Google+ has maintained relevance because it is a product of Google. While it may not give you the social juice that Facebook can, it is a great platform for a business that wants to improve its search engine optimization (SEO). That is why many small businesses prefer it.

In addition, hashtags and keywords on Google+ have more search value than on Facebook.

Which of these social networks makes the most sense to you and your enterprise? Is there any social network that you have neglected and would want to know how you can leverage it for your business? And are there new social networking sites that you think will take over the scene in the near future?

Share your thoughts with us in the comments section.

  This is a guest post by Monica Wilson at Social Growr
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Beginner Blogging Mistakes

5 Common Beginner Blogging Mistakes

Whenever people want to start blogging, they think it’s as simple as just writing a blog post and letting things run their course. Not only is this false, it also creates the illusion of blogging as a simple task and job. Because of that, it has influenced thousands of people negatively. Even some more experienced blogger makes these mistakes because they haven’t learned the proper way of doing things.

You can easily find blogs that contain one or more of these mistakes outlined below.

5 Common Beginner Blogging Mistakes

Beginner Blogging Mistakes

Luckily, there are some excellent guides on this topic and I’m going to help you out even more by showing you the five most common beginner blogging mistakes.

1. Don’t Just Write for the Sake of Writing

People often write just because they want to write. This isn’t always the best strategy when it comes to blogging. It’s also important to not force yourself to write just because you didn’t create a new blog post on your website for some time.

Whenever you feel like something is interesting, you could offer that something to your readers, then continue by taking the next step – putting your thoughts into words on a page.

2. Don’t Use Improper Titles

Another beginner blogging mistake often seen on blogs is the use of improper titles. When you write a blog post, you’ll need to think of a title. After all, there’s no other way to identify your work and get a slight feeling of what your blog post is about.

Titles aren’t easy to think of, and they’re even more difficult when you need to think of a powerful, yet accurate title.

You should look out for the use of SEO focused titles. These are incredibly important when it comes to boosting the visibility of your blog. Think of something relevant and short.


3. Don’t Know your Target Audience

If you mostly write about cars and you suddenly start writing about fruit – are you doing the right thing? Well, not exactly.

Once a target audience gets established, you’ll be having a hard time adjusting your content to a different audience. This can be avoided by writing general blog posts, so you have a broad audience that is acceptant of every topic (life a lifestyle blog).

However, if you want to focus more on something, you’ll have to focus on one target audience. Smaller, but more knowledgeable.

4. Don’t Identify with the Proper Niche

Your audience will always assume that you know a lot about the topics you’re writing about. If you fail to prove this, they won’t be hanging out for long.

If you decide to focus on one specific topic, research it as much as possible, so you have all the facts in your head. As long as you are precise and truthful to what you’re writing your audience will love the content you release.

One additional thing here: You should try your hand at a niche that is currently popular. This way, you’ll gain some extra followers!

5. Don’t Respond to Reader Comments

If your readers like your content, they’ll try to engage with you and share some of their thoughts and feelings as well. Your job, as a blogger, includes responding to these comments. Don’t ignore your readers!

If you don’t communicate with your readers, you won’t be receiving the recognition and respect you should get as a blogger.

Be nice and make your readers feel appreciated and respected!

In the end, none of these mistakes are difficult to fix. When you start writing next time, keep this list near you and follow the guidelines. Additionally, try to research this topic even further.

To get started blogging, check out a review of iPage, a domain hosting service. It will easily help you get started blogging.


This is a guest post by Tiffany Watts at

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website host

21 Warning Signs in Web Hosting [INFOGRAPHIC]

For those just starting their online business, one of the most challenging tasks is to select a web host for a website or blog. This task is difficult because of the number of web hosting companies available. When it comes to finding the best website host to run a blog or a website, there are a few warning signs that business owners, as well as bloggers, need to be aware of to ensure their website or blog is hosted on a secure server. free-media Web hosting plays an important role when it comes to your site’s performance and functionality online. To stay away from issues like sluggish website speed that could affect your site’s traffic and ranking. It’s also important to protect your website from all potential cyber threats. Here is a comprehensive infographic that highlights the 21 warning signs you need to look out for when choosing a new web host for your business. Take a look at the infographic below to learn the signs of a low-quality web host. To learn more, click here. Web-Hosting-Infographic This is a guest post by Sudhir Bhushan – a tech and social enthusiast. He is also a web entrepreneur.  
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chatbot ai

6 Things to Do Before Using Chatbot AI [INFOGRAPHIC]

The introduction of chatbots has made the marketing world reach customers and monetize business strategies more efficiently than ever before.

Many companies like Google, Amazon, Nordstrom and even Neiman Marcus are utilizing chatbot technology as a means of improving customer service. As an upcoming marketer, don’t be scared to create and use chatbot AI.

6 Things to Do Before Using Chatbot AI

chatbot ai

1.    Your chatbot should be unique

Make your chatbot outstanding by giving it a unique name. A lot of companies are coming up with chatbots, and soon we will have a chatbot crowd. Give your chatbot a catchy name so that customers will remember it.

2.    Market your Chatbot

There is still a good percentage of people who are not conversant with chatbots. So, taking the responsibility of approaching them at a personal level will add you dividends, and they will notice your brand.

3.    Conversational flow is paramount

Your bot should have conversational flow. This will allow you to understand customer’s needs and at the same time, gather valuable data to help you grow. Therefore, it’s vital to ensure that there’s an open interaction between your chatbot and customers.


4.    Be willing to start small and be straightforward

You are just starting out, and your bot is in its infancy stage, so keep it simple. Focus on keeping your bot’s communication short and understandable. The best way to achieve this is by monitoring the behavior of your audience. This will help you improve your business by developing new versions.

5.    Do not overwhelm your audience

Ensure you introduce one feature at a time to your customers. Unveiling too many features at once will overwhelm your customers and they will get bored.

6.    Learn from your competitors

Keep track of your competitor’s progress. Pick things that are making them do well and implement this into your chatbot. Monitor things they are doing wrong and ensure you don’t make the same mistakes. Keep in mind that there’s still room for improvement.

When starting out, ensure that your chatbot is easy to use, accessible, and don’t forget its simplicity.

Conquering The World – Chatbots Gone Wild  

This is a guest post by Josh Wardini, Community Manager at The infographic is from

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Business Powerpoint Presentation

4 Keys to Nail a Business Powerpoint Presentation

We’ve all had the unfortunate experience of bearing witness to many business presentations that lacked energy, dynamism, creativity, and in general, left us staring at our watch far too often. Poor presentation skills cost businesses time and money on a regular basis.

For those seeking new investment, or for established enterprises updating their clientele on their latest venture, a strong business presentation can be the difference between success and failure.

4 Keys to Nail a Business Powerpoint Presentation

Giving a sales pitch or a presentation to a vast array of clients is all about wowing your audience. It’s a spectacle and should be treated as a performance. This is the style of speaking that will leave your audience continually talking as they walk down the hall long after you finish.

The knack for giving a powerful presentation is coachable. Below are our top tips to giving a great business presentation.

Business Presentation

Business Presentation Template

1. Build A Narrative

Business presentations require the appropriate level of professionalism, subject to your field of expertise, but this does not exclude the performance role involved in distributing your idea to the audience. This is where the story comes in – you need to build a narrative and enthrall your audience with the story of your project.

Accessing your audience’s emotions through a well-pitched narrative = nailing your presentation. Frame the steps you’ve taken to get where you are and conceptualize the project at hand so that your audience isn’t merely listening to an analysis but is engaged with an idea, a brand, a history – a relatable and personable path.

This will immerse your audience in the narrative you have built, allowing you to pitch your project accordingly.

2. Immerse Yourself in the Material

Plan the delivery of your presentation and don’t be afraid to vary the style. If the presentation seems standardized to you, then it will feel the same for your audience. Immersing yourself in the material means a lot of rehearsal time, but the payoff will be worth it. Knowing your material will give you a license for freedom on stage and enable you to engage your audience emotionally with the project at hand.

“More importantly, this will show a degree of professionalism and passion that your audience will find relatable and impressionable. It will allow you to interact with the audience and transition seamlessly from point-to-point on your agenda. This flow will immerse your audience in the content, and from there they’ll engage with the content beneath the surface level,” suggests Kevin Daniels, a business writer at BigAssignments.


3. Presentation Tools

If you fail to prepare, then prepare to fail. The design, editing, and wording of a presentation will be essential. In the same ways, you must rehearse your performance; you must also proofread your backdrop. We have recommendable tools that will make this daunting aspect a breeze:

  1. Via Writing and Grammar Checker are essential grammar guides for any presenter and will guarantee the elements of professionalism you’re seeking.
  2. LetsGoAndLearn and SimpleGrad will add a style to your presentation, guiding your presentation tone.
  3. Elite Assignment Help, as suggested by the Huffington Post, ensure that attention to detail is top of its game. Proofreading is as important as rehearsal.
  4. My Writing Way and Writing Populist provide great guides on style and tone to ensure your presentation hits its mark.
  5. UKWritings and Assignment Help provide communities for you to trial your material with very useful in the rehearsal phase.

4. Stage Persona

You’ve built a narrative, immersed yourself in it, and used the tools to prepare your backdrop – now you need to deliver it via a strong and empowering stage persona. A powerful speech is as much performance as information, and a calm, controlled presence on stage will relax your audience allowing the information being delivered to soak in.

Practice makes perfect, and a little rehearsal time will make all the difference – especially if you’re the type of person who doesn’t enjoy preaching to a large audience. The key thing to remember is to keep it natural – you don’t need to be on every part of the stage at all times. Slow, decisive, and calm movements are all it takes to instill a sense of confidence. Underselling is sometimes the best sales method.

Putting these points together will ensure you deliver a well-rounded performance, immersing your audience in the content of your speech. Prepare your content using helpful tools, rehearse the material, and deliver a great business presentation.

  This is a guest post by Grace Carter. She helps users of Resumention create business presentations and improve business writing skills. Also, Grace is an online editor and proofreader at Revieweal website.
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roi formula

5 Tactics to Increase Profits with this ROI Formula

It goes without saying that every business aims for growth at some point during their career. One of the major aspects of business growth is boosting your return on investment, or ROI.

How does this happen? The answer is simple – by boosting your income and diminishing your costs. So, if you are in the position that you are earning more than a dollar for every dollar invested, then you are heading in the right direction for growth. In the end, the greater your ROI is, the simpler and quicker it will be for you to measure your sales and marketing efforts.

Increase Profits with this ROI Formula

So, what do you need to in order to increase your ROI? An ROI formula. Monitor every single thing related to your marketing investments. This way, you’ll know what your current ROI is and what works best for you. Then, you can implement these five ROI tactics to truly become profitable.

1. Implement upselling and cross-selling

Upselling and cross-selling are proven tactics for boosting your ROI. The former offers a better version of the product that you are selling, while the latter offers products that are related to the one that your customer is buying.

Upselling is something that Amazon has been doing well for a long time. Let’s say you are buying a laptop. Eventually, you will be asked if you want to upgrade your memory card or purchase a superior one. Some people will see this as a logical step, but if you show this message on a daily basis, your customers will be up to spending a little more money.

As for cross-selling, this is something that food chains such as McDonald’s are pros at. It’s basically all about offering the customer something different that is still related to the original product they have purchased.

This is where the well-known questions come in, such as “Do you want fries with that?” or a more subtle one, “Will that be all?” It’s a great way to drive your customers to take another good look at your menu.


2. Determine what your crucial metrics are

It is essential that you are well-aware of which metrics are most important to your business.

For starters, you are definitely going to calculate and optimize your sales. Next, there are also leads and traffic. When it comes to the latter, you must remember that not all of it is equally formed. The traffic that is targeted to your sales pages will affect your ROI much more than any other section of your website.

What you need to do is analyze the data and figure out the best solution to problems you find. Then, make it even better.

For example, you can take a good look at your blog posts that are near the top when it comes to your target keyword and then create high-quality backlinks in order to get your content to the top.

3. Think about online business loans

It is pretty common for businesses today to decide on an online business loan as a financing option. Many online lenders use modern technology and algorithms to evaluate traditional credit standards, like cash flow or personal credit score, as well as non-traditional metrics such as social media engagements and customer reviews.

Many mortgage brokers in Sydney use this type of “new” technologies because you can deal with your capital much more quickly and easily than when it comes to banks or credit card unions.

You should hire a professional to be certain your loans are properly set up for days to come. This will ensure you don’t have any future problems with valuations and servicing.

roi calculator

4. Automate everything

If you really want to be efficient and have a maximum ROI, you should automate everything and let the software do its job for you.

For example, a great solution when it comes to automation is an email auto-responder. It sets up a string of emails to be sent at intervals you determine are the best responses to an incoming email. It’s basically leaving your operations on autopilot while creating value and instilling trust to your audience.

Basically, it is all about saving time. The simplest tools, like the ones that schedule your social media posts, can help you focus on more important aspects of your business.

5. Give headlines the attention that they need

When someone comes to your website, one of the first things they pay attention to is the headline. This basically means that if you aren’t putting enough effort into creating headlines, which are bound to engage users, then you are certainly going to experience higher bounce rates than you would like.

The largest percentage of people who abandon your website never come back. So, it is essential to focus on converting them the very first time they stumble upon your site.

Thinking about recurring visitors only comes later in the process. So remember, even a simple element such as an engaging headline can have a huge impact.

By implementing the right tactics, you can generate better ROI and make your business a lot more profitable.

Upselling and cross-selling are old tactics that still work well. There is a lot of analyzing and making use of the right metrics. Automation also helps a lot and sometimes it’s the smallest of things, such as your headlines, that can make a difference. Finally, think about online business loans in order to be completely set up for the times to come.


This is a guest post from Nick Brown.

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