The Biggest Opportunity for All Small Business Owners is the PESO Model

Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam.  It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation. P: Paid E: Earned S: Shared …

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5 Reasons Why Press Release Distribution is a Scam

Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually. They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that …

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