successful female entrepreneurs

Successful Female Entrepreneurs: What We Need

In this episode, Julie Ball is going to walk us through how she created and scaled a successful subscription box business just for female entrepreneurs.

Julie talks about her Shark Tank audition experience and how being a Shark Tank reject actually helped her reach more people with her business.

We also talk about progress over perfection and how it can be life changing from the very beginning.

Some resources mentioned in this episode:

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For more on the episode, click here to download it and listen!

successful female entrepreneurs
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subscription box business

Starting a Subscription Box Business

In this episode, Jessica Principe is going to walk us through how she created a successful subscription box business – from an idea, to execution, and now scaling.

Jessica will teach you her very unique and proven system to get the business off the ground before one subscription box was even mailed out.

She talks about building a firm foundation, focusing more on keeping subscribers than anything else, and the biggest mistake she made at the beginning so you don’t make it either.

Some resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen!

Subscription Box Ideas
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holiday marketing ideas

Holiday Marketing Ideas

It’s that time of the year, so in this episode, I’m going to walk you through how to get publicity during the holidays.

Earning media exposure is all about timing. I’m going to teach you how to use the holidays to position your product or service as something newsworthy for members of the media to cover between now and the end of the year.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen!

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How to Increase Blog Traffic

How to Increase Blog Traffic with Cassidy Tuttle

In this episode of Become a Media Maven, Cassidy Tuttle is showing us how to increase blog traffic.

What started as a photography blog quickly turned into a niche website with hundreds of thousands of people finding it organically monthly.

In the 15th episode, Cassidy is going to walk us through how she realized she was getting this traffic and how her hobby turned into a thriving business when she took a strategic shift after seeing a little bit of what was possible.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen!

Increase Blog Traffic
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How to Increase Post Reach on your Facebook Page Organically

How to Increase Post Reach on your Facebook Page

How to Increase Post Reach on your Facebook Page

In this episode of Become a Media Maven, Amanda Bond is showing you how to increase post reach on your Facebook page organically. Yes, without ads!

She said when people switch over from there personal profile to the business page, they posting is different. People notice that… and they don’t like it.

In the 14th episode, Amanda is going to teach us how to study algorithms, stop looking at vanity metrics, when you should schedule posts… and how you should schedule them.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

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How to Increase Post Reach on your Facebook Page
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how to make money from events

How to Make Money (5 to 6 Figures) From an Event

In this episode of Become a Media Maven, Alexis Caldicott is sharing how you can make five or even six figures from events.

Yes, you can make this money by holding your own event, sponsoring an event, or even attending an event.

In the 13th episode, Alexis is going to take us, step-by-step, how to host our first event (a 90-minute one-day workshop) AND how to profit as an event attendee.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen or read what’s below!

How to make money from events

How to Make Money (5 to 6 Figures) From an Event

Alexis Caldicott owns A Team Event Company. We help mission-driven entrepreneurs use events to close five to six figures in sales in three days or less.

We love doing that because we want to help people make a bigger impact, so that’s why we work with mission-driven entrepreneurs who want to make a big impact with what they do. That’s a big part of their mission and we want them to be able to live the life that they love at the same time. So, we love helping people use events to do that because it’s such a great way to have a successful business and make an impact at the same time.

How to close five to six figures in sales in three days or less

And, you do it in three days or less. We’re going to get into the nitty-gritty, but why specifically three days or less?

Because it can happen that fast. I mean, there’s usually some ramp-up time and things you have to prepare of course, but with the three days or less, what that means is someone could be going to someone else’s event to get clients, whether it’s as an attendee or a speaker or a sponsor, and it could be going to an event that’s three days or two days or one day and leave with a client… or they could be putting on their own event. That could be a one day, a two day, or a three-day event. So within that timeframe of the event, the three days or less, depending on how long the event is, they can close clients on the spot.

How to host a successful event

How did you get into all of this?

I will give you the short version that. Like a lot of people, I went to college for something completely different. I went to school for music therapy and psychology, which I love, love, love.

It does come in handy with what I do now. Music is a big part of putting on a successful event, but when I was in college, one of my friends had a very successful consulting business and she was able to get it to six figures in less than two years. So, she wanted to start a new consulting business where she could help other people do the same. While I was in college, she said, ‘Hey, Why don’t you come work with me on this project, on this new business, while you’re in school? Then that way you can learn’ because she knew that my vision was always to be a business owner. So she said, ‘Come work with me.’ So, I basically got to be a sponge and learn about what really worked and see the inside of what went into a profitable and successful business.

What we very quickly learned is that events were one of the fastest paths to having a lot of success in business and having a consistent flow of clients and cash flow coming in through your business. So, I got to learn from the best in the business. I always give credit where credit is due. People like Callan Rush, Lisa Sasevich, David Nagel, Suzanne Evans, a lot of those people who are known for putting on six to seven figure events what works and what doesn’t work.

I got to learn, without a whole lot of trial and error, what actually works and what doesn’t work. And then from there, when I was in college, I had a lot of people asking me to do it for them, just like I was doing it for her.

At each event, we got it down to a science where twice a year they would hold a three-day event and it would close over six figures every single time like clockwork. So once word got out that I was creating that for them, of course, other people wanted help and the rest is history.

Building an event planning business

So you and I actually met at an event… and it was a big event. I want to get to that in a second. I don’t want to talk about big events. I do want to talk about small events, but first I want to talk about using events.

You mentioned you can use events as an attendee to get business and most people who are going to events, they’re going as attendees. They’re not sponsors or they’re not speakers or they’re not throwing them. They’re actually an attendee and my mindset has always been, I’m coming here to learn. I’m going to take what I learn and I’m going to apply it to my business and grow. Honestly, before I started talking to you and learning about what you did, it never even crossed my mind to use the event as a networking opportunity to grow my business, which sounds so stupid because it can be that, but I never thought of it like that.

What should I do to actually earn business, not just learning at the event, but actually getting clients at the event?

That is such a great observation, Christina, and you’re not alone. It’s a great opportunity to get clients at events like that because there’s someone who’s like-minded, so you’re going to want to work with them. We’re more likely to want to work with them because there’s someone who’s there and trying to learn as well.

When I started doing this and I had kind of phased out from having a couple of major clients and when it was my moment to spread my wings, I had to let go of a few of my main clients. It was a very scary time because it was three months away from my wedding.

I knew that I could go to events, look for my ideal clients, have amazing messaging ready to go, and I could leave with clients and everything would be okay. I just had to tell myself, okay, you’ve done this before. Just go out and do it.

So, I started going to conferences and events and that’s what helped me to get my business to a six-figure business in less than two years as well, by going to where I knew my ideal clients were and instead of trying to look for them and spray and pray, as they say on the Internet, I looked up where my ideal clients were going and what are other sources, resources, and help they needed.

How to make money at an event as an attendee

I looked up those events. I qualified them on whether they were going to be worth the time and the money. Then when I was there, some of the tips and tricks that we teach our clients is as an attendee.

You always want to be observant of your surroundings and what’s going on in the room. So, if you see someone who is constantly going up to the mic and asking lots of questions, that’s a great marker of who is a great client because it’s someone who’s hungry, who’s thirsty, who wants to learn more, that is ready to go. That’s an action taker. They’re fearless, right? Because it takes guts to go up to the mic in front of a room and ask questions.

I understand what you mean because a lot of people, they don’t want to put themselves out there. They’re afraid of what people will think. But again, if you are going to an event, you’re investing time and money so you want to get the most out of it. And if you’re not asking questions, you’re not getting the most out of it.

So, when someone goes up to the mic, that’s an indicator that you want to kind of casually bump into them somewhere and start talking, but also, you going to the mic. This is a great tactic, but I also have to throw in a disclaimer with it. Going to the mic and asking questions yourself is also a great way just to get your name known out to the room and what you do.

So when you go up to the mic, if you have a ten-second thing that you can say, “Hi, my name is Alexis and I help entrepreneurs sell five to six figures in three days or less and my question is…

It makes their head go up right from taking their notes… and then you ask a really good thoughtful question that gets you noticed in the room. If you do that just a couple of times, that helps you get noticed in the room.

My disclaimer is you have to do it with the right intention. Obviously part of your reason is to get noticed, but it actually has to be a question that you really want to know the answer to because people can see right through phony, so it has to be a true question that’s going to provide value to the room and to provide value to yourself.

I’m also respectful of the event host. It’s not a pitch fest. You’re not going up on their stage without being invited. You’re not going to start selling your services from the mic, so I just got to throw that disclaimer out there that yes, that is a great way to do it, but you have to be respectful and you actually have to have a good question.

That’s how you pitch the media. Like, so many people are so overly promotional and that’s why it doesn’t work for them, but when people come from a place to help the journalists do their job, then it’s beneficial. There are so many similarities here.

It’s all about coming from a place of service to the room, service to the event host, and service to yourself, but not in an over the top way.

Networking at an event

I hate it when I’m at an event and it’s just very obvious that somebody is just trying to network to sell me their story that I just don’t want to buy. You see the person going to the mic, you go to the mic, people are coming to you, you have people you want to go to… How do you actually have that conversation where it’s like, ‘Yes, we’re here to learn but I’m going to try to get you as a lead to become a client, but I don’t want to be so obvious about it. What does that conversation look like?

That’s a great question and one of the biggest ones that come up. I won’t go off too much on this because I could teach this forever, but basically what we teach our clients is when you go to an event as an attendee or even as a sponsor with the booth, there are two types of salespeople that you want to be – either the hunter or the gatherer.

1. The Hunter

The hunter is that kind of person that you just described that is just out there. They’ve got the gun behind them and they’re ready to go and they’re stalking prey and looking for all the indicators of, ‘Oh, this person looks well put together’ and ‘Oh, this person does that.’ They’re searching the room. And honestly, some people have that down and they are masters at it and it’s not like a slimy, sleazy way, but you have to be really good at it and have really skillful questions to use so that people don’t feel like you just felt like you described.

2. The Gatherer

I could go way longer into the hunter and how to do that, but the other style, which is my style, is the gatherer.

The gather is someone who has a really great message, very clear and concise. As the gatherer, you just kind of put your message and you put your vibes out there and people come to you. They gathered to you because they see what you’re talking about. You’ve got your stuff together. What you’re saying is clear and compelling and when people see that, they naturally are drawn to you like a magnet.

Right before my wedding, I went to this big conference in the summer and the first day I was the hunter. Oh Man. I was scouring that room and like, ‘Oh, I need a client, I need a client. I’ve got to get a client scouring that room.’ I had a meltdown at the end of the day. I’m like, ‘Why isn’t this going well? No one’s really talking to me.’

Talking to my fiancee, now business partner and husband Aaron, I’m like, ‘What’s going on?’ He’s like, ‘Babe, you’re not being you. You’re trying to be this other person. You know who’s a hunter in the room. You’re not a hunter. Just enjoy the event and relax and be calm and whatever happens, happens. If you get a client, great. If not, you’re learning amazing information. So just relax. Enjoy the conference and whatever happens, happens.’

3. Just have a conversation

Just making that mental switch in my head of not being in this scarcity mode and attack, attack, attack and just be myself, have fun, enjoy the information, be really curious… it was like everything flipped. People would come up to me and asked me questions or they would want to come and sit with me at lunch.

So, when you’re in your own natural style and you have clear, compelling messaging and you’ve got your stuff together, people are drawn to you. It’s really just like playing catch with someone. It’s a very simple question. You pass it to me. I hold the ball, I answered the question, I pass it back to you.

So the same is true when you’re in that kind of environment with someone, it’s just a simple natural conversation. It’s when we get into our heads that we get too flustered and we’re worried about what are we going to say. You just have to be present with people. You’re opening will come up and if you’re present you’ll hear it and you can naturally steer the conversation your way.

I’m definitely a gatherer and let me show you why this also probably works better for people. I mean, yes, you can be a hunter and be really good at it, but I liked the gathering method because I get my leads this way – not at events but through PR and the media.

I’m always putting myself out there and people are coming to me. I find that it’s a lot easier to close a sale when you’re a gatherer because people already know, like, and trust you before they even have that first conversation with you because you have put yourself out there so much.

How to put together a small event

That’s very good for anybody who’s attending an event anytime soon to keep in mind when they go to events and I mentioned that we met at a big event, but I want to talk about small events because I feel like out of the gate if somebody is thinking about throwing an event, they’re not going to start with a big event. They should probably start small. So, I want to talk about small events and how you should start one.

That’s where you should start – small events. You’re not going to go from, ‘I’ve never done an event’ or ‘I’ve never made an offer to the room’ to all of a sudden I’m going to throw this amazing three-day huge event with 100 people that I’m going to be the next guru or star. It doesn’t happen like that. Sometimes we have to give people a very loving but firm reality check when they come to us and say, I want to do this, I want to do that. That is a great goal and a great vision for the future, but let’s look at where you are and make sure that it makes sense and get you a successful event under your belt and make a little money and then you can reinvest that in, grow to a bigger one.

Sometimes our eyes are a little bit bigger than our stomachs and we have to just start where we’re at and there’s nothing wrong with that. You can have a small event your first time and make great money. So a great place to start.

We have what we call an event ready checklist and that’s where we have all of our clients, the clients that are doing the big three day events and the clients that are doing this small one day or 90-minute workshop, make sure that they’re ready because there’s a lot of things you need to have in place. Make sure that you’ve got everything together and things don’t get overlooked when you’re halfway through the planning process and you’re like, ‘Oh, I should’ve done this before. My life would be so much easier and stress-free if I had done this.’

How to put together a 90-minute workshop

You mentioned a 90-minute workshop or a one day workshop. Let’s, let’s talk about that. How would you start planning a 90-minute workshop or a one day workshop? I mean I’m sure there probably a lot of differences, but let’s just keep it small.

The first place you want to begin is you want to make sure that you have a solid strategy for your event. We start with an event strategy session because that is your foundation for everything. The event has to make sense. It has to make sense with your longterm vision for your business and where you want to take it.

Then from there, what is your offer? Who is it for? Obviously very specific ideal clientele that you’re targeting this event towards. It’s not to the masses.

Then, what is it that they really need What do they need support with and how do you want to work with them? We do a quiz with our clients to make sure that they’re delivering their offer and working with our clients in a way that they would love because you can promise the same outcome and deliver it and multiple ways.

For example, you’re going to learn X, Y, Z, or it could be work with me one on one and you’re going to learn the same X, Y, Z. So we, we made sure that their offer that they’re making at their event is going to be delivered to their new clients in a way that they love so they don’t end up hating life working with clients in a way that doesn’t match their personality.

The most important part of event planning

Making sure you have a good offer that matches your personality and then making sure you have really, again, clear, compelling and magnetic messaging that attracts people to your event. That is key and that is where we see one of the biggest pitfalls with people in their events is that’s too broad. They’re not reverse engineering their event so that it’s leading up to the offer and their marketing is just all over the place.

It’s not clear, they’re not educating people, or not delivering value before they ask them to come to the event. It’s just come to my event, come to my event, come to my event, in their emails and their social media. That’s all it is. There’s no nurturing. There’s no loving up on them before you ask them to marry you. 

When you’re dating someone, you ask them out for coffee. You don’t just take them to bed right away. That’s one of the biggest things that we see that people aren’t doing – they’re not creating the breadcrumb trail for people to lead up to the event and they’re not positioning themselves as that trusted advisor and friend so that when they have a problem in your area of expertise, it’s, ‘Oh yeah, I’m calling Christina. Obviously, I got to call Christina about this and make sure that I get on the Oprah Show.’ Right?

If you don’t have a solid strategy, if you don’t know who it’s for, what they need, how you want to work with them, then everything else is probably going to fall apart. So you have that buckled down. And then what’s next?

How to fill an event

Once you’ve got your message down, what we do is we go through and create a marketing calendar with our clients of how we’re going to fill the event and what is the marketing going to be. From there, it’s just sticking to the plan and the strategy. There’s a lot of ways to fill events. Even if you have a very small list, we have over 23 ways that you can fill an event.

I feel like that would be the hardest part. Is that not the hardest part?

It is. I’m not going to sugar coat it. It absolutely is. Even the biggest people and the business coaching industry, that whole industry, those gurus, even they are having a hard time filling the room. Sometimes they’re able to do it because they have great connections and relationships and a loyal list and everything, but still, that’s where you spend the bulk of your time with an event is getting people in there or “getting butts in seats” as they say in the industry.

Let’s talk about the butts in the seats. Don’t get me 23 reasons, but give me a couple.

I can give them the list of the 23 ways that are not in the event ready checklist, just email

1. Make Phone Calls

No matter who you are, what size your list is, how big the event is – the number one way to fill your event is to pick up the phone. You don’t have to do it yourself, but when you’re doing an event, especially when you’re starting out, which is what we originally started talking about – doing like a small one day or a 90-minute workshop, you have to pick up the phone.

You get to answer the questions they have and you can get them to purchase the ticket right there on the phone. They need that person to person accountability to make a decision at that moment. If it’s just emailing you with great compelling copy, you can get them to say yes, but sometimes people just need that extra nudge or that personal reach out.

We track and see who’s opening the emails, who’s really engaged or who have inquired in the past. So who are your hot leads? We always start with your hot leads – calling every single one of them. And it’s intense. It’s a lot of phone calls being made, but in the end, when you’ve got $100,000 in the bank, it’s worth it.

I would call your past and current clients because they could come to the event and either they’ll bring people with them or they’ll buy something themselves and re-engage if they’re a past client.

I think we all have a stack of cards hidden and we need to get to them. We need to call them. Those are the people you’d calls. You call those people, you connect with them, catch up with them, tell them what you’re up to in your event. Do they want to come? Do they know someone that can come?

2. Speak at Events

Speaking is a great way to fill your event if you’re able to, but if we’re talking local small events, someone just getting started, like a one day or 90-minute workshop, I would say go out networking. We talked about before with attending conferences and events at the beginning of this. This is a great way to fill your event too.

3. Marketing in your Messaging

So again, great marketing message for your event. That’s to a specific target market. Then you go to the events where those people are gathering. I’ve had people even go to a Curves, the fitness place for women. Depending on what your event is about, your target market is women that are trying to lose weight, or mothers, or something like that. I’ve had clients go to Curves and put up fliers. It’s where are your people gathering

Think outside of the box. Not everyone has the same ideal client and they’re a business owner. That’s not everyone’s. And that’s okay. There are all kinds of places we gathered together because that’s what we do as humans. So where can you go, thinking outside of the box, where they are going?

One of our business coaches went to Whole Foods. That’s where she found her people. So there are all kinds of places you can go to find your people… and you go with a ticket to your event or a flyer for your event and you have a great casual conversation and show interest in them as we talked about. Then when they ask what you do and what you’re up to, you can share your event and get them to register there on the spot or call them and follow up with them.

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How to Make Money From Home

How to Make Money From Home

In this episode of Become a Media Maven, I’m taking over and telling you how to make money from home… because I do!

I’m sharing details on how I built my business from the beginning as a “professional freelancer” to a business owner with a team and multiple streams of revenue that add up to multiple six figures.

Many people ask me what I do or how I make money from home… or anywhere with WiFi.

In the 12th episode of Become a Media Maven, I’m sharing the breakdown of the four streams of revenue in my business:

  1. PR Agency
  2. Mentoring Program
  3. TV Hosting
  4. Lifestyle Blogging

I also talk about my goals moving forward, why they are my goals, and what’s on the horizon for 2019.

In this episode, you’ll learn how I did all of this from home… without even having an office.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen!

How to Make Money From Home
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How to Create a Millennial Marketing Strategy

How to Create a Millennial Marketing Strategy

In this episode of Become a Media Maven, I speak with Chelsea Krost. Chelsea is an expert in marketing to millennials… and it’s important because millennials have the most spending power in the world.

She talks about how the older companies are trying to take their voice and change it to work online, thinking mobile first, and being on social media to engage the market.

How to Create a Millennial Marketing Strategy

Chelsea says the most common mistake people make when marketing to millennials is assuming we are all the same. We don’t like the same things, are not influenced by the same things, and do not purchase the same things.

In the 11th episode of Become a Media Maven, Chelsea really goes into using a personal brand to get the known, like, and trust factor to build your business and why you should be doing this as an employee AND as an entrepreneur.

Something else that’s pretty cool – Chelsea gets world-renowned leaders across the globe to tweet with her and her audience for an hour on a particular topic every week. Yeah, we talk about that too!

In this episode, you’ll learn exactly how to create a millennial marketing strategy and so much more.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen or read what’s below!

How to Create a Millennial Marketing Strategy

In this episode of Become a Media Maven, Chelsea Krost is talking about everything marketing and everything Millennial.

Who knew in 2007 the word “millennial” and that millennials we’re going to be such a powerful force to be reckoned with. I had such an itch that the next generation was going to be so different than the previous generation just because of all fights happening in social media and digital world. But I mean come on, who could have forecasted the last decade and the shift in the demand for us to really understand the millennial generation from a personal and consumer perspective?!

Why Millennials Have a Bad Reputation

You started working at a radio station when you were in high school here in South Florida and it really was to empower teenagers and to be like, “Hey, we’re not all bad.” However, many years later, we’re still saying, “Hey, not all millennials are bad.”

I know unfortunately some of the same narrative is happening. I think it comes with the territory whenever there’s the next generation in town. Soon, the next generation will be even more at the forefront… and I think we’re calling them Gen Z.  

In 2007 when I was in high school, people like Paris Hilton, Nicole Richie, Britney Spears, and Lindsay Lohan were big. They were kind of like the Kardashians at the time, if you will. You could not escape them. They were doing cocaine. They were out, getting drunk, and making trouble… and this was the world’s image of the next generation. There was no such thing, as Facebook yet. It was in its infancy.

So, the visual of young entrepreneurs and young influencers wasn’t good because there wasn’t a platform for us yet. MTV was airing shows like 16 and Pregnant and it was just like a very dark and dreary time of “the teenager”.

My mentors on TV were people like Diane Sawyer, Barbara Walters, Katie Couric, and Oprah. They all started to talk about the next generation in such a negative way – down to the point where I remember watching The View and the tagline for the commercial was – our teenagers are officially the demise of the future. I just was so taken aback by that comment because all I could hear, was negative, negative, negative.

I said to myself, “Well, this isn’t empowering my peers. We are way more than, lazy, entitled, and narcissistic.” That was really the motivator behind putting together my first radio talk show which was a way to create a platform for my peers to have a voice, to share their opinion, to talk about topics that were relevant and that we were passionate about.

We needed an outlet to talk about things like:

  • SATs and ACTs
  • Relationships
  • Body image issues
  • Bullying and cyberbullying
  • Sexting
There were so many terms and social issues that were starting to surface at that time. That was just further calling me to create a platform to finally have a place to talk about it amongst my generation. That was the motivator behind it all.

Why you Should be Marketing to Millennials

Based on your work over the years and all of your research, millennials – that person, they are the ones that every brand should be marketing to. Why?

You might feel like you’ve been hearing the term “millennial” for multiple years now, and that’s true. Five years ago when we first started to talk about these millennials, people were still wrapping their head around what a millennial was. The reality of how different this generation is is because of the way we grew up.  

We were born into and had full access to a technology that no other generation had. Clearly, our mindset was going to be different. We are still trying to help baby boomers and Gen Xers wrap their head around the technology.

So now in 2018, if you’re not thinking millennial, if you don’t understand the millennial mindset, and if you’re not thinking about shaping your marketing strategies to appeal to this consumer group, you’re really, really hurting yourself more than helping yourself.

Here’s the reason why. Millennials are:

  • The largest generation on the plant.
  • Have the largest consumer spending power on the planet.
  • Are getting older and becoming more financially stable.

Since we’re not getting younger, we are the next generation of consumers… even if we’re not necessarily your consumer quite yet.

Maybe your target demo is a bit older, but guess what? Millennials are getting older. So you have to start shaping your branding, your marketing, and your content marketing efforts to start including the younger audience. As we continue to age, we are further becoming acclimated and the trust factor is there with brands that we’re going to purchase later in life.

If you don’t have a digital footprint, if you don’t have a social presence, if you don’t have an optimized website today, a millennial is a lot less likely to trust your brand and trust spending their money with you.

It’s time to really start to take millennial consumers into consideration.

Niching Down to Market to Millennials Online

You cannot put millennials in a one size fits all box. First of all, we are a very broad age bracket. You know, we’re like in that 20 to 38 range, right? So obviously what appeals to a 20-year-old right now is totally different than what a 30-year-old is going through. A stage of life, income priorities, mindset, etc.

You really have to understand the niche audiences within this millennial generation and refine your message to speak to the niche audience – that’s your consumer and that means that you have to be realistic in how millennials are spending their money.

Think about the sharing economy. Millennials are so savvy when it comes to shopping online and finding the best price and getting the biggest bang for their buck. So, these are all things in regards to a millennial mindset that we should be taking into consideration.

Think about this:

  • Who is your customer?
  • How do you create an ideal customer profile?  
  • Is it gender specific?
  • Are you catering towards male versus female?
  • What age range is your target customer?
  • Are they in college or high school?
  • A first time home buyer?
  • Are they parents?
  • Are they divorced?
  • What stage of life are they in?
  • And in that stage of life, what kind of income do these people have?

All of that information, all of those answers are going to reveal your audience demographics and helped also define and clarify where that person is on social media.

If you’re targeting a consumer in high school or college or younger, you know that you need to be on Snapchat and Instagram. If your target audience is in their mid-twenties to early thirties, they’re probably going to be on Instagram, Facebook, and Twitter. If you’re a GenX or Baby Boomer, you are probably going to be on Facebook and LinkedIn.

Understanding your audience demographics and the answers in your audience demographics will help to reveal where you should be on social media, what your marketing message should sound like, and then what your content marketing efforts should look like.

What Content to Create to Grab Millennials Attention

A big mistake that people make is they are just so overly promotional!

I will never deny that content marketing takes time. It takes patience. It takes creativity. It takes money. You know you must create videos and blog posts.

When I talk about marketing, messaging equals content. No matter where the content comes from – your blog, live stream, or even the content in this podcast right now. The content must be written out in the ad and then posted on social media sites.

This is what I mean by messaging. It’s the copy within the content that you are sharing to your audience and that copy, that text, is your marketing message.

The more you understand who you’re speaking to the clearer your message will be. When somebody speaks your language, you trust them quicker, you relate to them, you want to engage… versus someone who’s so not speaking your language or on your wavelengths.

That’s what I mean by structuring your marketing messaging to speak the language of your target customer.

If your customer is in college, obviously that language is going to be different than AARP who’s marketing messaging is to Gen Xers and baby boomers. So, it’s kind of like a simple “duh” moment.

It’s something that’s greatly overlooked and because content marketing is essential today, there’s no way to get around content marketing.

What to Post on Social Media to get Millennials Attention

Some marketing efforts are churning out an ROI (return on investment) and some are not because there’s a little bit of a science and a method and the formula that needs to be done prior to just pumping out your content. Don’t just post. Purposely post so that you can get results. When I say purposefully post, that also means defining your objective and your goal. So we know who we are speaking to in our audience. We know what channels we need to be on to speak to our audience. So now, what is your objective and goal?

  1. Maybe you’re looking to grow your followers on social media?
  2. You could be looking to increase video views?
  3. Another goal could be looking to increase your email list and get more subscribers?
  4. Maybe you are trying to educate your consumer about a new product or new service?
  5. What about trying to get people to sign up for your event?

I just came up with five different goals that are five different pieces of content that you could create for your channels and those goals that you have laid out.

Take Steps to Earn Trust from Millennials

I feel like when people set a goal, most of the time it is just to sell. But they’re totally missing some of the messages. Like, the “do something” in between, goal – to get known and liked and trusted.

People need to reel their goals in a little bit because nobody’s going to buy something as soon as you post it on Facebook or Instagram. You need to constantly be building that bond and trust factor.

I think that’s where a lot of people mess this up – they try to move too fast and that’s just not how people buy anymore.

The society that we live in today is the “Insta” generation, and I don’t mean Instagram. I mean as an instantaneous! We want everything now or within 24 hours… and guess what, when it comes to marketing your business and scaling your business, there is no such thing as a quick fix.

All of those people that are looking for a quick fix or not taking the time to build a solid foundation in their branding and their marketing and their business efforts will have less success.

The more solid your foundation, the bigger the mega-mansion you could build, right? So instead of looking for the quick fix or trying to make everything work yesterday, take the time to do the research in your industry, in your target audience, and really create a marketing strategy, a content strategy, and a social media strategy that’s going to give you a return on your investment. That’s when I say sometimes we really got to get back to basics in our marketing today to really appeal to just digital consumers and especially millennial consumers.

You’re just bombarded with tons of stuff online – whether it be your competition or just standing out in front of that audience.

Why Personal Branding is HUGE in a Millennial Generation

We all want the millennials. They have the biggest spending power. There are tons and tons of them, so I know you’re big on personal branding. Tell us about how anybody can use personal branding – whether you have a product based business or a service based business and what the benefit is of branding yourself in a certain way to get that know, like, and trust factor to make more sales.

I’m so in love with the topic of personal branding because of the true realities of what building a personal brand can do for you personally, professionally and for your business.

How do we stand out from the crowd today? How do we differentiate our brand? How do we differentiate our products or services?  The biggest answer right now is really working on your personal brand.

So what do I mean by that? You might have a clothing business. Okay. So obviously that means that you are in retail, you are selling clothes, you’re in the fashion industry, but one of the ways to differentiate your online boutique or maybe your pop up shop or your brick and mortar store is by building your personal brand as a fashion influencer, as that’s putting nice stuff online – styling tips, how to put together outfits, what assets should be worn for different occasions like a first date versus the job interview versus a night out with your girlfriends. Solidifying yourself as a fashion influencer or fashion expert is only going to bring more attention, more credibility, more trust, more engagement to your store, to your online shop or to your, your physical shop.

It’s a great way to market your services or your products all while being personal, relatable, and engaging with your target audience. So there is a reason and a way for everyone to benefit from a personal brand today.

When I think of personal brand for all of the Kardashians, just look at Kylie Jenner and what she’s built with her lip kits as an example, right? It’s amazing because people buy it from her. Kim Kardashian is selling out of perfume that nobody can even smell. It’s only available online, but they’re buying it because it’s hers and they have no idea what it smells like.

People buy products or services because of the people behind or in front of them.

People love the Kardashians, so that’s the reason why people love to buy their goods. Because they’re already a super fan of hers, right? They love looking at what she looks like, what she wears, how she does her makeup, so her personal brand, her digital footprint online has allowed her to create a billion-dollar empire without any additional investment or traditional advertising.

That is the power of building your personal brand. Obviously the Kardashians are a very extreme example because they also have broadcast 10 years of a reality show under their belt, but it is the perfect example of how Kylie was able to take her social presence and further monetize it by creating a service or a product that she knew her target audience was going to eat up. She knows who her audience is and she created the products for her audience interests.

How to Build a Personal Brand

If you’re an entrepreneur, that is exactly how you should be thinking of your industry and your expertise. What does your target audience need that you can package, sell, or create to ultimately monetize your personal brand as well?

There are so many people who say they don’t want to be the face behind the brand. Some people like to be behind the scenes and that’s totally okay.

Maybe you’re the business owner, the brains, but you don’t want to be the face. Find the right influencer, brand ambassador, or partner that is willing to be the face because it will make you more relatable. 

People connect through storytelling. Who tells stories? People. It’s just the personalized way that marketing is as though they are. The more you can personalize your marketing efforts, your marketing, and messaging your content – the more relatable and the higher conversions you are going to see, right?

Now is the time to start building your personal brand and your digital footprint. What I mean by digital footprint is your website, your landing page, your social media channels, your content, your blog, or your YouTube channel. The more you’re sharing online that’s on brand, you’re further building your digital footprint in the right way,

Putting money and resources behind building your personal brand is necessary. Maybe you are selling clothes online or maybe you are a coach selling meditation, coaching, or trauma therapy.

There’s always a way to build a personal brand within your industry. For those brands that are overly promotional like we were talking about a few minutes ago, they’re going nowhere fast. It’s about that 80/20 rule, 20% promotion, 80% giving value for free and engaging with your audience. There really needs to be a happy medium.

Monetizing your Personal Brand Online

I’ve been working in this industry for over 10 years and I’m the perfect example of what a personal brand could evolve into and how you can further it and how you can monetize it. My personal brand has turned into a six-figure business, but it didn’t happen overnight.

I’ve been doing this a decade and I serve clients now – corporate consulting clients and entrepreneur or coaching clients. I do put them in two different categories because obviously corporate is more on the consulting where we’re helping them activate influencer marketing campaign structure, their content marketing efforts, or the production and producing content for them.

The fun part is that I actually get to be the talent because I do have an audience myself. I am a host, right? So I get to work behind the scenes and in front of the scenes for my corporate clients which is really fun.

Over the past 10 years as I’ve been doing this for Kotex, Capital One, Mastercard, and the Cosmopolitan magazines of the world, I really realized that I was marketing to millennials.

Helping the Smallest Business Owner

There’s so much great information for on how to build a market for their own business. Yet people aren’t getting it. So after, after six years of hearing the same questions over and over and over again, I said, “You know what? I gotta do this. I have to open up my services to appeal to the startup entrepreneur” and I realized that helping startup entrepreneurs fulfill me. It’s also so rewarding. I love helping an entrepreneur or having those “aha moments” or connecting the dots to create the brand and business of their dreams because we can do it online today.

I serve corporate clients in multiple ways and then my smaller startup entrepreneurs and business owners get one on one coaching to really help them build their personal brand, solidify their business development, help them with their digital asset – optimization of websites, landing pages, social media channels, or creating a content marketing strategy.

All of these things are doable. We just have to take the time to learn how to do it. Plain and simple.

I also did something similar. I had my PR agency and after a couple of years of that I said, “You know what? Why don’t I start helping the little guy? Because the little guy needs it the most.”

So you’re still working with them and providing value. You’re just doing it in a different way because they’re at a different space at a different point in their career.

#MillennialTalk Twitter Chat

Every Tuesday night, you could always expect at 8:00 pm EST Chelsea to host a Twitter chat with millennials.

Our Twitter chat is loaded with incredible entrepreneurs, credible, insane guests that come and do this.

Always expect to have a different topic within the marketing, social media, and entrepreneurial space. We are here to serve the entrepreneur and we always have a different guest speaking on that topic. Our guests are world renowned, the top authorities in their industry, and are loaded with insight.

Within an hour’s time, there’s so much information about that topic that you will learn aside from networking with all of these incredible entrepreneurs and business owners across the globe too… and I mean across the globe – UK, Australia, Africa, Germany, Bolivia, the US, Canada. We have such an amazing audience.

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The One Reason Your Funnel Isn't Working

The One Reason Your Sales Funnel Isn’t Working

In this episode of Become a Media Maven, I speak with Paige Filliater. Paige started making money by teaching other business owners how to build online sales funnels.

Then, when many of her clients had profiting sales funnels and still weren’t happy in their business or life, she decided to go deeper.

In the 10th episode of Become a Media Maven, Paige shares some sales funnel knowledge, but also takes us back to really think about the reason for the funnel – How much money do you want to make? Why do you want to make that much money?

In this episode, you’ll learn what you need to work on before you start building a sales funnel to ensure it’s successful and you feel successful.

Here is a list of resources mentioned in this episode:

Please subscribe to this podcast and leave an honest review on iTunes. Your ratings and reviews really help and I read each one.

For more on the episode, click here to download it and listen or read what’s below!

Paige Fillater

The One Reason Your Sales Funnel Isn’t Working

Paige Filliater is going deep on this one and I am so glad that she came on to talk about sales funnels because she really touches on something that most people in the online business world leave out and this is probably the most important thing that should be talked about. It determines your success. Paige is somebody you want to listen to because she has built a very successful business in sales funnels and is doing the same thing for many clients.

So, if you want to make yours better or if you want to start to build one or maybe you don’t even know what the hell one is, then this is for you.

Paige, thank you so much for taking time out of your busy day to talk with me. And I want to talk about a couple of things with you because you are an expert in a few different things and one kind of led to another. But, I want to start with the basics and that is sales funnels.

What is a Sales Funnel?

I was curious about sales funnels and I was innately very good at puzzles. So, when I see a person, or I see a group of people, or I see a business, or whatever it is, I see potential in things.

That lends itself well to funnels because I’d create something and I would say, okay, what, where’s the potential leading me here? Like, what could I put on the back end of this that would support them but also would lead to an easy ‘yes’. I don’t know, I’ve just had a very focused and strategic mind when it comes to that stuff.

I still get excited by them. I still do them well. I don’t do them for clients, but we still do them within my business. I still strategize with clients for their businesses, but I don’t implement them. That’s what I was doing way back when.

Sales funnel is one of those words where I feel like people who are newer in business, are asking, what is a funnel? Everybody talks about a freaking ‘funnel’. So explain that. Give me an example of a client with a funnel that you implemented.

I’ll give you an example of a funnel that worked really well and then also why we don’t do it anymore.

An Example of a Sales Funnel

I was creating a funnel for people who didn’t even really understand that they had a problem. They didn’t understand what the root of the problem was.

They just knew they had an issue, so they had tried two sales funnels before, at this point, and it wasn’t working, they thought it was because it was the wrong sales funnel. And I knew it was because of their energy dynamic or their life strategy, which we’ll talk about later.

Basically, the first part of the funnel was – hey, have you tried this, and it didn’t work? I have this new thing for you, which is essentially what everybody teaches. Introduce the problem to them, aluminate the problem. So they are aware that they have to eliminate the symptoms, they’re aware that they have the problem, they know what the problem is, and now you have a solution for them that they have never tried before. So in my case, it was – okay, let’s try this from an energetic angle.

So, they took the quiz, which was free, and after they took the quiz they got the results. I offered them and what people call an upsell. So my upsell was – okay, now that you understand that you have a problem, I have a solution. Here is more information or a deep dive into the next problem I think you’re going to have, which is understanding your specific energy.

So then I offered them, I think it was, anywhere between a $97 or $197 upsell, which was my energetic basics bundle. Originally the intention of the energetic basics bundle and that price point was obviously to get them to the next level, but it was also to offset the cost of the Facebook ads, which it did.

What I was finding was that people were getting information, and they were getting a breakthrough, but they weren’t getting the transformation.

When to Turn Off a Sales Funnel

So I decided that I didn’t want to sell information anymore and I just wanted to give it away. Then I found one of my advisors, Scott Olford. He was doing the ROI method, which is a lot of just giving people value in giving people information, not asking anything of them in return.

So, in talking with my client yesterday, she’s like – I’ve got this guide that I’m doing, and then I want to sell a $17 product on the back end. And I said – okay, so what’s the intention of the funnel? To get clients? And she said – yes, it’s either to put it on my membership site or to be a one on one client. I said – well, if you’re planning on working with them long-term, why don’t you just give them what you will be charging them $17 for? Give them the value, build a relationship, build the rapport, give them a breakthrough, and then lead them to transformation.

So, we don’t sell information anymore because I think people don’t need any more data information. They need transformation. They need implementation in their life.

It’s Not in the Content. It’s in the Implementation.

I’m a business owner of three years now and I am at the point where it’s like – okay, I don’t need any more information. I just need to implement what I know and I feel like a lot of small business owners or people starting out, they take all of this information and they do nothing with it and then they wonder why they’re not successful.

They don’t know how to discern it and they don’t know what’s for them and what’s not for them. They don’t know how to make decisions.

At the core of that is most people don’t know who they are, so they don’t know how they make decisions. They don’t know what information is pertinent to them. So, they’re just stuck with all this information. People were coming to me and they wanted one funnel, the money, for really surface reasons. And I know as a human being, and as somebody who’s just innately curious about human potential and human behavior, is that they were so lost. They didn’t know why they wanted the money. They thought the money was going to give them fulfillment.

I couldn’t live like that anymore. I couldn’t just give people what they thought that they needed. I needed to give people what they truly needed and help them find fulfillment in that.

What to do When your Sales Funnel Isn’t Working

If people have sales funnels, what do they do when they’re struggling? Like, maybe it’s not working. I’m doing everything that I’ve learned and I’m following these steps I was told to take and I’m not profiting or maybe even breaking even. What do you say to them?

I reverse engineer and I actually am getting ready to launch another mini-course or training that I’m literally giving away. And it’s all about this. Let’s reverse engineer.
  • What do you want first?
  • What do you want the funnel to do for you?
  • What is your goal?
  • How much money do you want to make from the funnel?
  • Then why do you want the money?
  • What is the money going to do for you?
People are like – well, it’s going to buy me freedom and time. Let’s cut the shit. What is it? What do you want the money for? And then we get to – oh, I want to buy a new house. Okay, so why do you want the new house? Oh, so I can provide for my family and they can have a nice life. Okay, so why do you want your family to have a nice life? Just going layers and layers and layers deeper. I mean, the truth of the matter is nobody understands why they want the money. They think the money is going to bring them something and they have no idea what that something is.

I was just seeing so much deeper than funnels. It really is it so much. Why do you want the money? Because anything I usually was finding was that people were wanting to create the money in a real place of scarcity and lack.

  • I want the money because I’m not enough.
  • I want the money because I don’t have enough money.
  • I want the money because I want a lot of clients
  • I want the money because I want significance.

So, you’re pouring all this time and energy and money and resources into something that is never going to sustain you or your family or the people you care about. So, now you help people build from a place of sustainability and purpose and mission.

How to Make your Sales Funnel Fun

When you understand who you are and how powerful you are and where your power actually comes from and how you engage with the world to get whatever you want truly want and how to never make a wrong decision – when you approach a funnel from that place, the funnel is a game, the funnel is fun. There’s not a lot of – if this doesn’t work then I’m going to lose everything because you know better at this point.

So, you’re just like – let’s see what works. Let’s have fun. You release the pressure from it and then you open up the possibility because you’re not putting all this pressure on one outcome one certain way. You’re just showing up like it’s a game and then it’s fun. I feel like a lot of people do the funnel thing because online it looks easy because they’re just seeing that one side of it. So, getting clear on the why is really step one and I feel like that’s a step most people probably never even visit, right?

Going Deep With Your Sales Funnel

That’s why my clarity calculator is so popular and it’s so transformational for people because it’s the stuff that everybody skips. It’s the stuff that everybody skips because they don’t actually understand what they’re doing. They don’t know where the money needs a job. The money wants to work.

Imagine if you were in a relationship and the relationship consisted of you saying – I want you to bring me this. I want you to do this for me and that for me and I’m not going to really put any time or energy into you.

How would that relationship go?

That’s everybody’s relationship with funnels and the money that comes from funnels. I want you to do this for me and this for me and this for me, but I’m not going to take any time to get to know you. It’s just energy dynamics with everything.

Okay, so let me play the devil’s advocate because what you’re saying sounds very woo.

Yeah, but it’s not. It’s very exciting, but I’m sure a lot of people shy away from it because it’s a little woo, right? It’s different.

That’s what it is. You can’t see it, touch it, smell it, and so people don’t believe that it’s real, but I would challenge that, and I would ask yourself how far has believing in things you can see, touch, smell, and taste gotten you in life? Are you fulfilled? If not, why don’t you try something different?

Since I can remember, I’ve been on a trajectory and I’ve been on a path. I have a mission to serve the details and the how and the who and all of that stuff revealed itself over time. I just trusted that that’s okay. You’re a busy funnel making machine.

Somebody comes to you and their funnel isn’t working and they don’t have any idea why. They’re following the steps and tell me what their reaction is when you tell them – well, we’re going to try to get a little more clear on your why and you dig real deep and then tell me about the transformation and what happens after.

I can give you a million examples. So, people don’t really come to me for funnels anymore, they just come to me for business in general when it’s not working.

Somebody comes to me for funnels and they get very clear about what the money is for and everything changes, or they start to see their health improve, or they start to see their relationships improve, and then the money comes. I had a client, she’s actually a coach now and in one of my programs. She’s like – I want this and I want that. I don’t know if it was a funnel or she had a program she was trying to fill at the time.

She wasn’t really making any money in her business. I looked at her human design and I said, you’re not an empath, so I don’t know what you’re doing and why you’re trying to model something that’s not you at all. And so, what we did was get very clear about who she was and what her gifts were. She really lit her up.

Who are you, what are you so excited doing, what gives you energy instead of draining you? Most humans go all day long doing things that drain their energy and not give them energy. And so we got very, very clear on that. We had a few calls and then she went on to make her first clarity calculator.

What is a Clarity Calculator?

Most people have an arbitrary goal at like $10,000, $20,000, $30,000 a month. Okay, that’s fine. We can play with that arbitrary goal.

What do you want in your life? So, it’s a spreadsheet. Basically, it sets like goals. I go over it and it’s like – what are the decisions you make for your life? Mine says I have decided that I work with x amount of dream clients. I have decided that I have a house manager that so I don’t have to do the bills and the laundry and all the little things that drained my energy that I don’t enjoy. I pay all of my bills on time. So those are the things that actually make me feel excited about making money.

Those are the reasons I want to make money because it feels really good to pay my bills on time. I never experienced growing up where we had to rob Peter to pay Paul. Not all the bills got paid on time because there was never enough money no matter what we did.

These are my decisions and then I put the number next to it. So, if I was going to have a house, if I decide that I’m going to have a house manager, how much is that going to cost me? If I don’t know what that number is, I go and do the research.

I go and ask people, what do you pay your cleaning lady? I would just get a really solid quote on these things and I would put those numbers in and then I would get a total. And so, what I often find is the things that are really non-negotiable to people, the things that they truly want that would make them feel really fulfilled and really happy right now, are either significantly less than the arbitrary goal that they’ve set or significantly more than the arbitrary goals they’ve set.

That’s why they don’t hit their goals because they’re not in alignment with what they really want. There’s no rhyme or reason behind the goal. It sounds like to me it’s almost like the vanity numbers on social media like you just want it to want it because it looks and sounds good.

Setting Money Goals for the Sales Funnel

First and foremost, people just need their root safety before they can even think about the next level. With this client, she needed $6,000 to feel really good and really expansive and really taking care of a solid life.

She was in a not so great relationship. She was living with her mother in law at the time, just not a great environment. So, some of her non-negotiables were – I live on my own, I feel really expansive. I have it, you know, I paid for my car, I have something that helps me, the house, my child. I am able to go to the gym and take care of myself.

So, she got really clear on that number and it was like $6,000 and something and she made $7,000 the next month.  And then from there, she could create a funnel because she knew exactly what she wanted to get that money. What relationship we have had with that money, what job that money had, what that money was going to provide for her, and then what she was willing to do for the money.

And what I mean by that is spend time and energy on the funnel, spend time and energy looking at her money, and giving them money.

I really like breaking down what you want specifically and the cost of it to determine your goal because honestly, I feel like nobody does that. They just want to say six figures or seven figures or this and that and they really, like you said, they have no idea what they’re doing it for.

I have worked with sales teams that are doing $200, $300, $400,000 a month and you know, they say that they’re having a bad couple of months. Well, this is simple – what is the money for? I need you to break it down. It changes the game the next month or you’re right back on track.

Tell me what that does to you internally that just makes that transformation happen.

It’s intention and awareness. We walk through life really unconsciously and really unintentionally. We don’t know why we do what we do. We’re just a bunch of people walking around with habits. We have no idea why we do the things that we do and we still continue to do things that don’t serve us just because we think we should do that.

Is it a habit? Yeah. There are things you’ve been doing your whole life that you have no idea why you do it. There are traditions you have in your family that you have no idea why you do it.

Invest in your Sales Funnel

Newer business owners are resistant to do almost anything because they’re scared of losing money. They’re scared of failing, which I never got that one.

I’ve never feared failing, thank God. But they’re just resistant to doing anything that is different. So then, they really don’t move a whole lot or do anything.

It all goes back to finding your why and your deeper why. And that’s where your sweet spot is. And working with people because if you don’t have that, nothing will work.

Be clear on what your mission was when God sent you here. I believe this was a co-creation between me and God or a higher power and we decided that this is what was going to happen in order to serve a higher purpose and my mission here.

Once you’re clear on that mission, your ultimate purpose and your ultimate goal will be clear, and you will no longer be afraid.

You can pull your human design chart, but what’s going to happen is you’re going to look at it and you’re going to be like – okay, so what does any of this have to do with you? I’m not insulting your intelligence, but it’s very in depth.

It’s always important to start with the foundation and so many people skip it. We’re taught that we have to earn things and that we have to struggle and push. It is not necessary.

If you choose that’s non-negotiable, then that’s your choice. But I want you to know that it is not necessary and that there is a much easier, more blissful way to do it. That doesn’t mean it’s not going to require massive action, faith, and doing, but it’s focusing on the correct things for you that are going to lead to the quickest results in the easiest fashion. So, I just want you to ask yourself, do you require it to be a struggle in order to have what it is that you want? I think that’s a really great place to start. And if you do ask yourself – what do I want? Why? If I’m going to struggle, if I’ve now decided that it’s a requirement, what do I, what do I need to, what I want to feel? What am I doing?
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How to get on a reality TV show

How To Get On A Reality TV Show

In this episode of Become a Media Maven, I speak with Lindsay Greene. Lindsay went from blogger to reality TV show contestant to a full-fledged brand.

She talks about how when she started blogging, she struggled with finding her niche. When she did, she wanted to make sure she was honest in all of her posts.

In the ninth episode of Become a Media Maven, Lindsay talks about how she credits patience to her success. She kept blogging about food, even after moving to a different state. She kept telling more and more people about what she was doing. Those people told her about the Food Network casting, and even though she waited until the last minute to apply, she got it!

In this episode, you’ll learn what you can do to get on a reality TV show too.

Here is a list of resources mentioned in this episode:

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How to get on a reality TV show

For most of us, setting a specific goal(s) is how we gauge our success. Sometimes, we are successful and sometimes we are not. But for Lindsay, figuring out what her goal was and how to obtain her goal wasn’t so clear-cut.

Starting a Food Blog

“When I first started blogging I was kind of confused about what my brand identity should be,” Lindsay said. She knew she wanted to blog about food, but there was more to it than that. Lindsay had to ask herself:

  • Should my blog be location specific?
  • Should I be the South Florida food blogger?
  • Should I try to be everywhere?
  • What kind of content am I going to try to put out?

Lindsay decided to start her blog with recipes. Simple enough? Or was it?

“When I did start, I was posting recipes and I found it was a lot more time consuming than I thought, especially if you’re not a recipe developer like me.”

She said it started to get old really fast. “So, at the beginning, I ended up switching gears several times within the first three to four months.”

“The thing I like to do is eat and I love to cook too, but eating is really my favorite and I always knew that I had something to say about food. I wanted to give my opinion about the foods that I ate out.”  

Lindsay felt with her, straight shooter and honest approach, she could deliver a compelling blog people could rely on. 

“It’s funny, ever since I was younger, I loved, loved, loved to eat! Even in elementary school, I would have friends parents say that I couldn’t come over for dinner because they didn’t have enough food to feed me.” Lindsay laughs and says by the time she got to college, “My mom would have to make more food when she knew I was coming home from college.”

Growing a Successful Food Blog

As Lindsay became an adult, she began to realize she couldn’t pack on the food the way she had most of her life, but it didn’t change her passion for it.

“It actually kind of stressed me out transitioning out of that because you get to a certain age where your body can’t support all of this food the way that it used to. So, it’s been a constant struggle my whole life with truly loving to eat. Not just food in general, but a lot of food.”

Even with her food struggles, it didn’t sway Lindsay from sticking with her goals. She wanted to blog about food. She wanted to share her knowledge and passion for food.

From Food Blog to Food Network

Lindsay continued her blog and toyed with different formats. Then, she got an unexpected call.

“Out of the blue, a friend of mine in Atlanta sends me the casting call for Food Networks Guy’s Big Project. I remember specifically looking at it and seeing it was calling all home cooks and food bloggers.”

If you haven’t seen the show Guy’s Big Project, it’s a reality show where Guy Fieri challenges contestants to develop their own food TV show and the winner makes appearances on Food Network programs.

Lindsay contemplated responding.

“Normally, I would have never applied to something like this because I’m not a trained chef, you know, I haven’t gone to culinary school or anything like that.”

Her passion for food took over.

“Because it said food bloggers, I knew they were looking for more amateur type people. This was for a hosting position. I had always looked at my end goal of becoming a food personality. I didn’t want to just take pictures and post online. I wanted to be more than that.” she said.

The thought of applying made Lindsay super uncomfortable so she waited until the very last minute to submit her pitch video.

“A few hours before it was due I put it online.” She says, “Then they called me not more than a few hours later. I literally couldn’t believe it because I’ve never done anything like that before. Never been on camera. I wasn’t sure if I’d be good at it.”

But she says there was only one way to find out.

Promoting Your Blog to Get More Opportunities

There are two important points about Lindsay’s journey. Since the beginning, she worked hard to get the word out about her brand, blog, Instagram, and goals. This is a must for success because Exposure =  Opportunity. If you’re not putting yourself out there, how will people know what to pass along to you?

Lindsay also waited until the last minute to apply for the reality show. Why? Because she felt uncomfortable. So many people in business don’t want to do what feels uncomfortable. To be successful, you can’t avoid it. When you step out of your comfort zone, that’s a sign you should be doing it. It means it’s the next step to grow your business.

“I had my initial phone conversation with producers, and then we Skyped, and then several more calls,” Lindsay says the questions producers asked were specific to her niche. Things like:

  • What’s your relationship with food?
  • Why are you so interested in food?
  • What would her show be like? (since this is a reality show about hosting a show)

Lindsay says, “They just wanted to see how I was and how comfortable I would be on camera. They have to know you’re going to be entertaining and open and not just like closed up and not say anything the whole time… and that I had an actual show concept.”  

Three weeks after the phone calls and Skype interview, while at a wedding in New Orleans, Lindsay got the call. She was cast in the show and taping would start in a week and a half.

Lindsay’s original concept would have the show’s contestants going to fairs, festivals, and food truck events to pick their favorite dish. They would bring it back to the studio for all of the contestants to try and they’d decide on a winner. Producers told her to change the concept because it needed to focus specifically on her.

Lindsay says she had to come up with plan “B” quickly.

“I honestly didn’t really know what my concept was going to be on the way to the first challenge for the show. So, I’m kind of sitting there trying to reimagine what I wanted to do.”

Food on Instagram… on TV

She says Instagram immediately popped up in her my mind.

“I thought, okay, what are the things I like about Instagram? And it came to me, all of these obnoxious things that we see. You know things like ice cream that is fish flavored. They look cool but do they actually taste good, So I would try them out on my show.” Lindsay says producers liked it. And although she didn’t win in the end, she says the experience was life-changing.

Lindsay tells me that no matter how much she reviewed it in her head, once the camera started rolling… She just had to do it!

“It was like the mecca for being professionally uncomfortable. Lots of strangers around, and here I am in front of Guy Fieri and other Food Network stars and I’m literally standing in front of them having to perform on the spot.”

“These experiences definitely help you. It’s just about continuously showing up to these places that you don’t necessarily want to be in, knowing that it can get you in a better place in the long run.”

A much simpler challenge was keeping the secret. Contractually, Lindsay wasn’t allowed to tell anyone about her involvement during the 5-month taping. Lindsay laughs, “I am a terrible secret keeper. Keeping the secret was almost as impressive being on the show.”

Becoming a Food Influencer

As you can imagine, once the show aired, Lindsay’s life and business changed. Her social media went crazy, her website visitation exploded, and her expertise and passion for food were on full display.

Lindsay says “The process was so overwhelming and fulfilling at the same time. It took a lot to step into the unknown and succeed. But it’s important to note that just because you get on a TV show that doesn’t mean you’re going to skyrocket because that’s not necessarily true.” she said.

It’s been a year since the show aired and Lindsay said, “I still have people saying, they saw me on the show. It gave me more credibility as a food blogger. But you know it’s not like a magic pill you take and your successful forever, I still have to work hard every day to achieve my goals and keep my brand going, but being on TV doesn’t hurt. That’s for damn sure.”

Earning Credibility as a Food Blogger and Influencer

As a PR professional, if I wanted to work with an influencer, of course, I would choose someone who has been on a Food Network show over somebody who hasn’t. They would be considered more credible and have authority in their industry.

So, I asked Lindsay if the experience changed the way she works as a food blogger and influencer.

“Oh, absolutely. Before the show, I had not done any video content. I mean I had done some video content in the form of light food videos, but nothing with me in front of the camera. Being in front of the camera and knowing what it felt like, it just excited me. It energized me and it made me happy. So when I got back, I was on a mission.” she said.

Bringing the Food to YouTube

After the show, she started making YouTube videos.

“It took a while to find my groove, but after trial and error, I’m now more specialized in the type of video blogs I’m producing,” Lindsay admits if it hadn’t been for the experience she gained from the show, she likely wouldn’t have gone the video route.

Getting Paid as a Food Influencer

So adding video content to Lindsay’s brand has helped to step up the quality of her influencer appeal. She has over 25,000 Instagram followers because she is good at what she does.  She has an amazing engagement rate. She gets over a thousand likes on her posts and gets dozens of comments. I asked her how her Instagram is turning a profit for her.

“It’s mostly brand deals. I get A LOT of offers but I’ve chosen to work with only a handful of them because I am an honest blogger. I have a long way to go financially before I can completely support myself with the blog because I’ve limited myself with who I will work with.”  

There are actually tons of different influencer agency platforms that connect influencers with brands. It includes lots and lots of networking events.

Lindsay finds them helpful. “I mean, it all helps you get connected in one way or another. That’s basically been my strategy thus far – finding these brands that I love and I can stand behind and create content for them.”

My conversation with Lindsay was interesting for several reasons.

First, of course, sitting down to chat with someone who appeared on a reality show is interesting. The details are like a mini-movie. There was a beginning, a middle and end.

But Lindsay’s interview is also interesting for another reason. It paints a picture of perseverance and taking a risk in life even when you don’t want to. Unless you are independently wealthy, stepping outside of our comfort zone is rare.

I asked Lindsay if there was any final advice she wanted to share. This is what she said.

“Each month I ask myself what have I done to make myself uncomfortable and to educate myself. Because that’s when I have grown and improved the most. Immediately following one of those two things. Because as soon as you stop trying to become better, you start getting worse. YOU have to make things happen for YOU.” Lindsay said.  

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