Hi! I'm Christina.
Hey There!
I’m Christina Nicholson, your friendly TV producer and host with a passion for helping business owners connect with their dream customers, all without emptying their pockets on advertising.
I stumbled upon this gig after spending over a decade as a TV anchor and reporter, which eventually led me to create my own content marketing agency, Media Maven.
But that’s not the whole story.
You might catch me on your TV screen as I produce and report on Health Uncensored! with Dr. Drew, and host segments on Designing Spaces and The Balancing Act that airs on Lifetime TV.
Oh, and did I mention I’ve graced the TEDx stage? Pretty cool, right?
In addition to that, I’ve traveled around the country speaking about marketing at events like FinCon, Podcast Movement, Mom 2.0 Summit, and ALT Summit.
Plus, I’ve shared my thoughts and insights in publications like HuffPost, Thrive Global, Inc. Magazine, Business Insider, and Fast Company.
But hey, I’m not all business. I also run a bookish blog called Christina All Day.
I’m an avid reader and steward of my own Little Free Library. Need a book recommendation? I’m your girl!
Interview Topics and Questions
Most Popular Talking Points
- How just one podcast appearance led to tens of thousands of dollars
- How I landed a start-up a 3-minute segment on the Today Show (even though they were making no money)
- How I got Amy Porterfield her first TV segment on CNN’s Headline News (and the last-minute tweak that made it happen)
- Why the scams in your DMs are too good to be true when it comes to landing media exposure
- How promoting myself on LinkedIn led to an invitation to do a TED Talk in Boca Raton, so you can do the same thing
Earning Traditional Media Coverage Without Paying For Ads
- Learn how a newsroom operates to give them what they want and need to land media coverage for our brand
- How to come up with an idea to pitch the media that is NOT promotional (because this is the #1 mistake business owners and publicists make)
- How to set goals and start building a media pitch list to earn coverage in front of your ideal customer or client to get more leads on the phone, on your website, or in your doors
- How to send an email that will not get ignored (and how to follow up without being annoying)
- What to do after you earn publicity to turn it into profit, so you’re not leaving money on the table
Using Podcasts To Grow Your Brand
- Why podcasts are the #1 way to grow your thought leadership right now
- The biggest mistake people make when they pitch podcasts, and how to fix it so you’re a regular on podcasts that your ideal client or customer listens to
- How you can turn a podcast interview into tens of thousands of dollars for your business
- A behind-the-scenes look at how it works as a podcaster AND as someone pitching a podcast
- An example of an exact pitch that led to life-changing growth
Websites & Social Media Links
- Business Website: MediaMavenAndMore.com
- Personal Website: ChristinaNicholson.com
- Lifestyle Blog: ChristinaAllDay.com
- Lifestyle Instagram: https://Instagram.com/ChristinaAllDay
- LinkedIn: https://LinkedIn.com/in/ChristinaAllDay
- Lifestyle YouTube: https://Youtube.com/@ShelfMadeStories
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