Posts by Christina

HARO

How to Use HARO, Help A Reporter Out, to Earn Media Coverage

If you’re a business owner, you’re going to love Help A Reporter Out, or HARO. Why? You will have about 150 topics from journalists looking for expert sources for in your inbox! (Publicists love it too!)

One person responded to everything that he could, that was fit, in one month using the tips I outline below and earned 60 media hits IN ONE MONTH! (FYI – that’s an INSANE amount.)

You can sign up for HARO for free and be quoted as an expert at www.helpareporterout.com.

I suggest signing up to get three emails a day with everything. While something may NOT be in your niche, you could be in a story that someone in your niche sees. I can’t tell you how many times those little things that appeared to not make sense turned into something big. (Plus, many times a health story will be filed under “general” instead of “health” for example.)

Now, lots of people get these emails and respond. Because I’ve been on both sides, I have some tips that will ensure your reply to a HARO request is used.

Be quick.

Most journalists don’t wait for what’s best. They take what’s first. I already set times to check my email every day. I suggest scheduling when you check your email and time it for right after a HARO comes through – around 5:30 am, 12:30 pm, and 5:30 pm.

The subject line.

Unlike any other email where you want to make the subject line sexy, in this case, you want to copy and paste EXACTLY what the journalist put in the HARO request. This makes it easy on their end to know what you’re emailing about if they have more than one HARO request. Note: The email you’re responding to will not show their email address. It’s a HARO address that feeds into their email.

Give them EXACTLY what they want.

Many times, journalists will not respond to you to hear more. They will copy and paste whatever you wrote. So be sure to respond to whatever their question is. This is NOT a time to promote yourself. It’s not their job to promote you. Remember, they already have their story. They need your help telling it, so just help them. free-media

End with your credentials, contact information, and social media channels.

At the end of every pitch, I let the journalist know how I want to be titled, what my website is, and how I know what I’m talking about. Two to three sentences work for this. Link backs are everything because they make it easy for others to find you and the more you have in other places, the better your SEO, which leads to you being found higher in a search engine.

Start a relationship.

Add a little note to the journalist like, “Please let me know if this is published so I can share it with my network.” I also ask who I should tag on social media. By saying this, you give the journalist an incentive to use your quote because you just told him or her you’re going to share it. When you do share it and tag them on social media, they will notice and come back to you for more.

If and when they respond to your pitch, you will have their direct email address – not just the HARO address. SAVE THIS! Start building a media list with this so you can pitch this journalist again since you’ve started a relationship.

Now, go be your own publicist!

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6 Easy Tips on Writing Tweets that Actually Get Engagement

Since the world is now connected through social media, people have tried to grow their presence online, both personally and professionally, by joining active social networks.

For marketers, Twitter is Godsend because it has a large base of active users, many of them in media tweeting.

Anyone can tweet, but not everyone can write a tweet that moves people to action. Also, few people possess the skill to write tweets that have a high click-through rate.

With this in mind, this guest blog post will give some killer tips to write tweets that have a massive click-through rate.

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1. Ask Questions on Twitter

The use of questions is a great technique to attract more people with your tweet. It is almost second nature for people to respond with answers whenever a question is asked.

The answer may not be necessarily right or wrong, but the satisfaction of most people lies in the action of answering a question. People react to such opportunities with great zeal since it offers an avenue for them to give their views, perceptions, dispositions, thoughts and opinions on the matter at hand. Whenever you pose a question to someone, you automatically engage his or her mind. This engagement is what will ultimately earn that click, even if the issue that you’re asking might be commonplace.

In another sense, posing a question arouses curiosity. Your tweet may get lots of clicks by curious people who would possibly want to see the answers that have been prompted. Others just want to see what you are up to.

You can pose questions such as: “Does social media have any essence in content marketing?” The answer is yes… and it’s obvious. However, some curious people, even when knowing the answer, will just click through to see what you are getting at and what others are saying.

You can also ask viewpoint questions such as: “What’s your opinion on… ?” or “Any thoughts on… ?” A lot of people will automatically feel inclined to respond and will ultimately click your tweet to answer the questions.

2. Use Viral Words in Tweets

Of course, every marketer wants to use their own set of words to voice their brand. But sometimes, all that is needed for a tweet to have a massive click-through rate are strategic words that have mass appeal. These are the so-called ‘viral words’ which when used anywhere on Twitter, will elicit reactions from a large group of people. Thus, it makes sense for any person to use these words and phrases if they intend to spread their content.

When these words are used, it has been noticed that the number of retweets drastically increase.

The common characteristics of these words include:

  • They tell people to perform a specific action. For example, see, look, hear, etc.
  • They are generally in the superlative form, for example, the best, the ultimate, the clearest, the fastest, etc.
  • They reference a certain audience. For example, them, you, etc.
  • They explain or elaborate on a certain problem or process. Most of these start with the phrase “How to…”.

Social media strategists have also noted that the word ‘retweet’ is actually a viral word. When one asks their audience to retweet, they are bound to get a higher click rate than those who don’t.

3. Focus on Clarity on Twitter

At times, it doesn’t require high intellect to come up with a great tweet. Most marketers tend to sound smart by using some pompous words. They have the false perception that the use of jargon could impress and attract massive traffic. Every online marketer can relate.

Unfortunately, trying to impress with pomp and jargon never works. It makes you lose a massive following. The reason behind this is because most people will feel disconnected with your content. They may think that it is not relevant to them, so they’ll ignore it. You will also lose others since they initially got confused with your tweet.

Focus on being clear in your content. Use simple language that resonates with most of your audience. To ace this, use words and expressions that are used in daily conversations.

4. Employ Numbers and Data in Tweets

Numbers are considered to make statements more specific. To illustrate, let’s consider these two sentences:

A lot of money was used in the construction of the school.

The construction of the school cost $500,000.

The first sentence, even though is grammatically and logically correct, does not present any specifics of the monetary cost of the construction of the school. However, the second sentence is more specific and gives a monetary figure.

The same case applies to tweets. Let’s consider these two tweets:

“Tips to earn more money this month.”

“5 great tips to earn $ 900 in just 30 days”.

Which of the two do you think will have more clicks? The second one will for sure have more clicks. It stands out as it explains precisely how much money one stands to make and in what time frame. It is also quite enticing to any reader that might come across it.

When using numbers, ensure you place the actual figures without spelling it out. Your tweet is bound to have more impact when the numerals are used in place of words.

5. Include a Call to Action in Tweets

Every content needs a call to action for it to be considered complete. Your tweets are not exempt. They should have a clear call to action that shows the steps one needs to take to benefit from your proposition.

Also, people need to be told what to do sometimes. It isn’t right to assume that people know what to do. Others may have a rough idea; all they need is an affirmation. Therefore, tell people what you want them to do after reading your content.

For example, if you were promoting something that ultimately needed to be downloaded, ensure that your tweet expressly tells people to download it. To illustrate:

“Want a free nature wallpaper? Download it here…”

When writing a call to action, ensure that you do not place too many actions or offers. It may confuse people on the most probable action to take. Just write single actions, and you will see your click-through rates increase.

6. Use Short and Appropriate Hashtags on Twitter

Well, we cannot talk about tweets and forget to mention hashtags. Everyone on Twitter lives for these hashtags. They are more like movements and they take Twitter conversations to another level.

However, don’t just use any hashtag. Your objective is to increase the click-through rates of your tweet, hence, your hashtag should be a strategic one. The most followed hashtags are usually short and easy to follow along. Thus, you are better off using one that embodies these characteristics. You can use about two hashtags in your tweets to elicit more engagement from people.

You can also decide to leverage an existing hashtag. If you use an existing one, make sure that you are contributing to the conversation positively. Post relevant content that will genuinely add value to the already initiated conversation.

Leveraging social media platforms like Twitter is a great move that can guarantee marketing success.

 

This is a guest post by Christina Battons – a creative and content strategist who helps people and students succeed at self-education, writing, motivation, professional development and more by sharing her knowledge. In addition to contributing to other blogs, she writes at EliteEssayWriters.

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How to create Facebook Custom Audiences

If you’ve heard of Facebook custom audiences then you probably know how useful they are for business owners who use this social media giant to promote their products or services.

If you’ve never heard of it, a Facebook custom audience is created from a customer list or email list. It’s a type of audience you can create using your existing customers.

With this, you can also create a lookalike audience. The idea is to target people like the ones who have already done business with you.

Before you start creating your own custom audience, make sure that the customer file you plan to use is ready, like your email list for example. Now, let’s get started.

How to create Facebook Custom Audiences

Step 1:

In your Ads Manager, click “Create Ad”.  After you select what kind of ad you want to use, click continue. Depending on what kind of ad you select, you may need to answer a question or two before moving on to audiences.

Facebook Lookalike Audiences

Step: 2:

When it’s time to choose your audience, which is the most important aspect of creating a Facebook ad, click “Create Audience”, then select “Custom Audience” from the drop-down. You’ll notice you can also create a lookalike audience based on your customer list or email list here as well.

Note: You need at least 100 people to create a custom audience or a lookalike audience.

Step 3:

Upload the contacts you already have by clicking “Customer File” and adding your CSV file.

Step 4:

Follow the prompts. The first one will show you a green check mark. The green check mark means Facebook thinks it knows what type of data this is, but you can correct us Facebook if it’s wrong. This is what it will be using it as a basis to find people on Facebook.

The light orange exclamation point means Facebook is not sure what type of data this is or you’ve asked them to leave it out without matching.

The red exclamation point means the data type has been identified but the format can’t be detected. You may have to reformat the file in order to solve this problem or just tell Facebook to go on without it.

Step 5:

After Facebook is done creating your custom or lookalike audience, it will generate a list of next steps that you can use to get the most of the feature. You can continue to take the next steps immediately or move on to creating your ad.

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7 Top Digital Marketing Trends in 2018

With the passage of time, technology is ruling and the internet has become so powerful that it has taken the word of marketing, digital marketing, to another level.

Technology coupled with storytelling, that is accessible on your phone, is very much capable of winning consumers hearts… and money.

7 top digital marketing trends in 2018

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1. AI and Chatbots are going to be the rising king

With the arrival of AI, no doubt the credibility of digital marketers will increase. It is already taking over the world at a rapid pace and soon will be seen in every sector of all types of industries.

Consumers will experience another level of customer service and support. In the world of customer support and assistance, they are going to stay as the best-chosen contender to evoke and express emotions like another human being.

2. Videos will remain prominent

Recently, the internet has witnessed an outbreak of videos and video makers. Videos are entertaining and tempting at the same time.

If you are a digital marketer, make user-generated clips and videos.

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3. Content still remains the undefeated king

In 2018 as well, content is king. For successful user engagement, lead generation, and promoting a business, it will be used for all.

Whether the content is in a form of audio, visual, graphics, or written – it will always lead. If you produce original, engaging, and appealing content, you are going to win.

4. Influencer marketing will surge

Getting a business or brand endorsed by famous celebrities would cost a heck a lot of money, but times have changed.

In 2018, people will see more influencer marketing, rather than celebrity endorsements, because people see those plugs as recommendations from friends.

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5. Predictive analysis and big data will lead

It’s possible to analyze customers online through online data. With this, you can target your marketing efforts strategically.

6. Digital marketing tools will surge

Digital marketing tools like BuzzSumo, PowToons, Hubspot, Google Trends, and Apester are going to grow in popularity because they make everything digital easier to understand and execute.

These tools can help in publishing and creating interactive content, help in keyword research, video editing, storytelling, brand modeling, lead generation and management, campaign handling, and so much more.

7. Storytelling will remain

To differentiate your content from others, storytelling will play an important role. It helps provoke thoughts and aspires consumers to take a look and feel something from your messaging.

Storytelling is also applicable in all forms of content – words, images, video.

 

This is a guest post by Ankur Aggarwal – a digital marketer and entrepreneur at IncomeBoy.com.

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Six Travel Agency Advertising Samples

Whether you create flyers or online advertisements, you will probably face tough competition, especially in the travel advertising industry.

A compelling and successful advertisement shows potential clients why they should book to travel with your company instead of selecting another. It needs to be intriguing and informative. Use these six travel agency advertising samples as a guide.

Six Travel Agency Advertising Samples

1. Use of Graphics

When booking travel, people often choose their destination based on the idea of the trip. You can use graphics to tap into those feelings and encourage a potential client to contact you. 

For example, if your company sells honeymoon retreats, you should include pictures that are appealing and can invoke romance or relaxation.  For family vacations, you could use photos of kids playing. 

Visual pictures or graphics can communicate your agency’s specialty more effectively than any other method.

2. Opt for Magnificence

When choosing the pictures to use in travel advertisements, ensure that they capture the viewer’s interest.

Be strategic when selecting images. Beautiful, stunning pictures are the way to go! For example, views of crystal clear oceans, sparkly waterfalls, spectacular sunsets, snow-capped foothills and intriguing festivals are natural more compelling than more common images.

Contemplate what your destination offers and use those photographs to make its attractions more appealing.  A city destination should feature a picture of the skyline and of the city lights. You get the point.

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3. Include a Slogan or Caption to Catch Attention

Any advertisement – flyer, website, or newspaper ads may disclose the name of the exact location, but it still might not be enough to attract clients. To enhance their interest, you should include a line or two that explains to potential clients and travelers why they should visit that destination.  

You can use a well-structured sentence to show their chosen destination is the best for explorers or lovers. You can also show them it is a perfect place for fine dining, theater, partying, gambling, or even general exploration. However, this shouldn’t be done by any person; it requires an expert to come up with a very good, memorable caption.

4. Make It Colorful

A dull or black and white advertisement won’t attract much attention. People see so many advertisements daily… and they ignore most of them. Going for very colorful schemes for your advertisement may get them noticed more. 

For flyers, you should a variety of colors and designs, however, do not keep changing the logo, as it is the identifying badge of your travel business and means satisfied customers will return in the future.

5. Disclose Your Business

Your travel advertising agency should be aware that potential customers have so many travel companies to choose from. Therefore, you should give a clear reason why people should choose your agency in the ad.

If you are a specialist in highly modified travel arrangements or last-minute trips, include it in your copy.  If you have authority in adventure travel, reveal it to potential clients. Similarly, if you are specialized in booking trips for groups and organizing hassle-free vacations, it should appear in the advertisement.

6. Include contact details

The most attractive travel ad can never help your association if potential customers cannot figure out how to reach or contact you. You should make it easy for them by including the name of your agency along with the contact details. 

Remember, many people are going to give up if they need to put too much effort into finding your agency’s contact details. You should at least include a telephone number, email address, and a website in the advertisement.

  This is a guest blog post by Jessica Davidson.
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11 Search Engine Optimization Tips for 2018

When you want to find something, what do you do? Chances are, you Google it. Being found online is so important now more than ever. We are living in a digital world – whether or not you have a digital brand or business, so you need to step up your Search Engine Optimization game in 2018.

Search Engine Optimization Tips

1. Focus on quality content

When people find your website, you want them to love what they see so much, they stay for a while. Jeffrey Bumbales, Founder of JB Digital Solution, calls this a “long click” and it serves as future-proof. When people stay on your website for longer than a few minutes, it means the content is relevant to their search query, it’s valuable and so is their user experience, and it’s current and up-to-date.

2. Speed up your website

Business owners should make sure their website is mobile friendly and loads fast on a mobile device. “56% of sessions are abandoned if the website takes longer than a few seconds to load, Amine Rahal said. She is the founder and CEO of IronMonk Solutions, a Google Partners agency. I don’t know about you, but my attention span is very short when it comes to waiting for websites to load.

3. Make sure your website is mobile friendly

Traditionally, Google has used what is known as a desktop user-agent to discover, crawl and index websites. This essentially means that websites have been graded on how they appear on a desktop platform. In late 2016 Google announced that the more than 50% of searches were now coming from mobile devices, and as such, they would be transitioning to a ‘mobile-first index‘ where websites were graded first-and-foremost on how they would appear and function on mobile devices.

4. Have good PR

Public relations is so important to SEO. When you’re featured or mentioned on popular websites and your website is linked, it increases your domain authority by sending a message to Google and other search engines that your website is important. The more links, the better! PR doesn’t only help your SEO. It increases your awareness, credibility, and authority. For example, all the backlinks I’ve earned myself by acting as my own publicist helped get my Facebook, Instagram, and Twitter pages verified. (No, you can’t pay for verification. You need to earn it.) free-media

5. Conduct SEO research

I mean real research. Don’t just write about whatever you want or use words you think people are typing into a search bar.   I use SEMRush to find out exactly what people are searching, how many people are searching it, then how many results there are. I don’t want to compete with something that has tens of millions of results. Instead, I try to find the needle in the haystack. If you don’t want to spend money on something like SEMRush, try Google Trends.

6. Use the Yoast Plugin

Don’t use this plugin until after you’ve done SEO research. The Yoast Plugin will only work for you if you’re focusing on the right words and phrases. It’s great because it tells you how often to use the word or phrase and where to put in your copy.

7. Make sure Google My Business is current

If you’re a business, you need to create a Google My Business listing if you haven’t already. It can include things like photos, hours, address, phone number, and even reviews. Joe Sloan, a marketing and communications coordinator said keeping your listing up to date will help you rank higher in local searches too!

8. Earn great reviews

Every business benefits from online reviews, but many don’t realize how much it helps with SEO. Reviews are now considered the most prominent factor in influencing results for local search. “For business owners who rely on local search and want to crush it in 2018, online reviews that could have the most impact, said Mark Nicholson, VP of Marketing at NiceJob.Not only do reviews provide signals to help with SEO, they also provide social proof that helps conversion.”

9. Retarget visitors

If you’re not using Facebook ads right now, you may in the future. It’s important to put the Facebook pixel on your website. This will keep track of everyone who has already shown interest in your, your brand, and what you offer and will be able to retarget people on Facebook if and when you do advertise. The average person needs to see something eight times before they take action, so this is online data you want to start collecting now!

10. Don’t forget about voice searches

Who else has an Alexa like me? (It was the most popular selling item on Amazon this Christmas.) If you don’t use Alexa, maybe you use Siri. In 2018, it’s time to optimize for voice search! “How consumers verbally communicate significantly varies from how individuals type out search queries. Because of this variation in behavior, you will begin to see more long-tail keyword queries and this will allow brands to create much more accurate and intelligent keyword search optimization strategies since more granular data will be available around consumer behavior,” said Kent Lewis, President and Founder of Anvil Media, Inc. Local and location-based retailers must also play a leadership role in the “near me” searches.

11. Pay attention to your metadata

You know how when you Google something you see a bit about what you’re getting into before you click on it? That’s called metadata. It’s important to have that text there on any piece of website content because it lets the search engine know what your web content is about to determine if they should show it to someone searching for it. According to Dani Benson, an SEO Specialist at Talent Inc., 63% of website owners completely forget to create a meta description and almost 54% of websites have duplicate meta descriptions. “Duplicate content, even metadata, will prohibit the page from being indexed – meaning, it will lose the opportunity to rank for keywords and, therefore, not show up in organic search results,” Benson said. So, don’t let Google decide who your content is good for. Tell them! Oh yeah, Google’s algorithm is constantly changing… like hundreds of times a year. These SEO strategies are pretty standard but they are also just part of what you should be paying attention to.
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3 Effective Ways to Implement a Data Driven Marketing Strategy

The marketing world has changed a lot since before we had the internet. It has evolved significantly, and as the internet keeps evolving, marketers must learn to adapt and overcome the challenges the new hyper-consumerism state-of-mind brings.

One of the best tools in a modern marketers arsenal is big data. Using this big data can help make marketing more of a science than a simple guessing game of trial and error. It can help marketers make better decisions, improve the customer experience, and so much more. That’s why most marketers today are focusing on data-driven marketing strategies.

Common Costly Mistakes in Data-Driven Marketing 

When a team of marketers has to develop a strategy and build different segments of that strategy, the data they have is the most important tool they can use. When that data is old, insufficient or otherwise inaccurate, the entire team suffers. This leads to some common mistakes which can really have a negative effect on marketing.

1. Neglecting the mobile market

It has been more than two years since mobile visits to the web surpassed those from desktop machines. Even though this is common knowledge, you would be surprised how many marketers are still mainly focusing on desktop advertising, email receipts, newsletters, and similar strategies.

Using responsive web design, and focusing more on the mobile market can help you evolve, as the data you will be collecting from it will be fresh and mostly clear.

2. Low ad conversions

When it comes to conversion rates, they are usually the symptom of something else and not the cause of problems. Low conversion rates happen for a number of reasons – bad mobile advertising, lack of responsive web design, using irrelevant data, poor segmentation, etc. When you’re faced with an issue like this, you have to stop and rethink your campaign.

Most marketers continue generating ads, even if they have small conversion rates, and that can cost them much more in the long run.

3. Inconsistent branding

If you have outdated data, speaking through your brand may be difficult. Trying to address the needs of your customers and clients while not having the data you need will seem irresponsible and it can affect your company in the long run.

One of the best ways to overcome this challenge is to make sure marketers are always following the needs and activities of the customers. This way you can build mutual trust, and help your marketing team stay on top of advertising campaigns.

Best Data-Driven Marketing Strategies

It doesn’t matter whether you’re just starting to focus on data-driven marketing strategies, or you have been using them for quite some time, some strategies have proven to be very useful. Here are just some of the ways you can improve your data-driven marketing and use it to your advantage.

1. Build the best possible team

Looking for talent when it comes to big data and data-driven marketing can be quite a challenge. There are a lot of skills that are absolutely necessary.

You will need teams to work with each other and people will have to go beyond what their professions are and help all around. You need data scientists, marketers, IT, etc. You may even need an SEO Reseller Hub to help you out with search engine optimization. Only when your team is at its best can you start harvesting the fruits of success.

2. Think about integration and automation

Big data is called that for a reason. Collecting all of the data is one thing, but to properly analyze it and really get the results you need, is another and it’s will have you planning ahead.

You have to find the best possible ways to integrate the data collected from your customers and their social media to find the best possible way to use it in marketing automation tools, so your marketers won’t have to lose precious time researching.

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3. Don’t lose sight of other brands

Most people will tell you, “mind your own business”, but when you’re dealing with big data and data-driven marketing, you can’t simply rely on your own business. You will have to mind what the other brands are doing in order to understand how to get the most out of your marketing strategy.

Final Data-Driven Marketing Strategy Thoughts

There’s a lot to learn about data-driven marketing strategies, but what we’ve managed to learn so far has proven quite useful when it comes to marketing.

With technology evolving, new opportunities will appear, and only when you have a strategy in place to deal with all the data in the best possible way, you will be able to get the best out of those opportunities. 

 

This is a guest post by Nick Brown, a writer at Media Gurus.

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How to Utilize Social Media for Customer Service [INFOGRAPHIC]

Customer service has always been an integral part of any business due to the fact that, no matter the size or industry, businesses all have to deal with customers at some point – mainly for inquiries, concerns, complaints, or suggestions.

Years ago, customer service had to rely on the technology at hand, and they had limited capabilities on how the business could reach customers and vice versa. Personal meetings, snail mail, and telephone calls had been the only known form of communication between a business and a customer… and not all attempts to talk with the business and the customer were successful.

In the age of digital communication and vast technological advancements that has connected the world far wider than ever before, both businesses and customers are now able to communicate with each other more effectively, more efficiently, and with a reach that far exceeded what has been in the past decades. Gone are the days of when businesses had to stick with the old, time-consuming, and rather expensive methods of customer service.

[clickToTweet tweet=”Businesses can easily gain access to their customer base through #socialmedia.” quote=”Businesses can easily gain access to their customer base through social media.”]

Nowadays, businesses can easily gain access to their customer base through social media.

How to Utilize Social Media for Customer Service

In one JD Power survey of more than 23,000 online consumers, 67% of the respondents reported that they have contacted a company via social media for customer service. Reasons for this preference can differ, from the easy connectivity to the convenience of being able to leave messages at any time and be assured that the business will still receive it, even when they are currently off hours.

However, being present on social media alone is not enough. To utilize it effectively, a business must be careful regarding how they listen, and more importantly, how they respond to the questions and concerns of their customers. These factors are very important to consider, as a Gartner study found that companies who ignore support requests on social media see an average churn rate that’s 15% higher than companies who don’t.

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Learn about how you can utilize social media to deliver great customer service, whether you’re just getting started or are taking your social care to the next level, with this infographic by Global Outsourcing AU.

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6 Steps to Creating Engaging Content [INFOGRAPHIC]

Content may be king now, but that doesn’t mean that all content is delivering you the results you expect it to. A study by Moz and BuzzSumo found that up to 75% of a million online articles were not engaging – meaning that the content was not successful in gaining engagement from readers.

No engagement = no transformation. No transformation = no possible conversion of your readers to leads or sales.

This is why creating more engaging content has become the top priority for digital marketers. Engagement, when triggered, can be a great catalyst for conversion, and that is what digital marketers are ultimately aiming for when they create content.

However, 60% of marketers still consider creating enough engaging content to be their biggest challenge.

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When I say “creating enough engaging content”, this doesn’t mean create several forms content, heaps of it, and hope that it’s all engaging enough for a potential audience. Even the most amount of content, if it does not have high enough quality and engaging information, will ultimately fall short of expectations and fail.

6 Steps to Creating Engaging Content

Creating engaging content, however, is not a behemoth of a task. In fact, it can involve some concepts most of us might overlook. Here are the six steps to follow, as key takeaways from the infographic below:

  1. Focus on Current Trends

  2. Write Stories that Appeal to Readers’ Emotions

  3. Drive Engagement with Visual Elements

  4. Support Your Content with Facts and Links

  5. Diversify your Types of Content

  6. Give Them Something to Takeaway

Learn more about these steps, such as how they can help you create more engaging content and how you can successfully pull them off the next time you write your piece of content with this infographic by Digital Marketing Philippines.

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5 Incredible Digital Marketing Tactics for Online Startups

Traditional marketing strategies and trends are beginning to vanish due to the advancement of technology. Technology has invented lots of modern marketing tactics, and digital marketing is the most popular marketing tactic of the modern marketing strategies, especially for online startups.

5 Incredible Digital Marketing Tactics for Online Startups

Digital marketing is the most efficient and practical strategy for both online and offline businesses. Most of marketers or entrepreneurs are interested in using digital marketing tactics for the startup portion of their business or to improve the existing system.

Every business owner wants to maintain an online setup for new business or existing business. Incredible tactics of digital marketing are elaborated here, about online startups specifically, for the ease of business owners in online startups.

1. Evaluate trends in marketing

Obviously, you are going to maintain an online business in the existing market, and you have to compete in the market by understanding the trends of the market. If you don’t understand the requirements of the current market, you will face difficulties building an online business through digital marketing. To start this online journey, you have to conduct market research through digital platforms to explore factors that could grow your business in a positive way. After understanding these factors, you have to evaluate the most top trends in the market for further process.

2. Identify your audience or clients

Once you understand the marketing trends, you will be able to identify your audience – what type of things will be used by what kind of people, users, or clients. It is evident that your survival of the business is dependent on your customers, so you have to attract customers to your business by identifying them first.

3. Define the direction of project

You can move your business toward success when you have clarity about the trends of the market and the intended clients. The next step for you is to define your project timeline that outlines the type of services you will provide to your customers through online business or your startup business. At this stage, you have to give proper direction to your work to provide growth to your business.

4. Engage your customers

A one-time online setup is not enough to succeed in business. You have to engage your customer. It’s not a difficult task in this modern era due to the presence of the contemporary digital trends like:

  • Social media marketing: You can directly share your brand and expertise over a variety of social platforms
  • Content marketing: Your customer will admire your services through the content you provide on your website or any other platforms. 
  • Email marketing: You can directly get into the inbox of your targeted audience… and you own your email list.

5. Serve your customers

After you reach your audience, you have to serve your audience at their level of ease. For this purpose, e-commerce is a popular digital marketing trend that will help you. Ultimately, they will feel relaxed by getting what they want at their doorstep and approach you for services more and more.

Digital marketing makes your life easier if you adopt this trend. The patterns of digital marketing like influencer marketing, content marketing, social media marketing, and email marketing are top listed trends.

 

This is a guest post by Jessica Watson. Jessica has been writing for websites and blogs for three years now. She has been writing in various niches with her main focus on business, finance, and social media, and technology. Currently, she is working with Aurion UAE that offers company formation in dmcc. They are providing their services across all states of UAE.

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