This post is a part of my Ultimate Guide to Doing Your Own PR. Check it out for more info.
If you’ve been following my content for a while, watching my YouTube videos, and thinking about stepping up your PR game, you’re probably ready to become your own publicist or hire some help. But before you hit the ground running, there are five essential things you need to get sorted. You must be well-prepared for the moment an opportunity comes knocking. Because, in the world of PR, speed matters. If you’re not ready, your competition might snatch the spotlight. So, before you dive in, let’s recap the key elements you should have in place.
Expertise Matters
The first thing you need to assess is whether you’re an expert in something that can provide value to others. Can you solve their problems or fulfill a need? If you can confidently say “yes” to this, you’re off to a great start. Expertise is your foundation in the world of self-promotion.
You Need Destination for Leads
Once you’ve confirmed your expertise, the next step is to have a destination for your leads. You need somewhere to direct the newfound interest you generate. Be it your Instagram, Facebook, website, or contact information – you should be ready to guide potential clients or customers somewhere meaningful.
Check Your Intentions: Help a Journalist Do Their Job
A critical element for success in PR is understanding that it’s not about promoting yourself but helping journalists or hosts do their job. They don’t owe you anything. What excites one person might not excite another. You must be adaptable, willing to provide what they need, and be available when they are. Quick responses can make or break your chances of getting the coverage you seek. Big companies often struggle with red tape and missed opportunities. As a small business owner or self-promoter, you can act fast, and that’s a significant advantage.
High and Low-Resolution Images
In the digital age, images play a crucial role. Ensure you have high-resolution and low-resolution images readily available. Whether it’s for podcasts, articles, or social media posts, journalists and hosts may need various image formats. Having a collection of images, along with a tool like Canva to resize them quickly, can save you time and missed opportunities.
Equipment and Sharing Power
Having reliable recording equipment, like a camera and microphone, is a must, especially if you’re targeting podcast interviews or video content. It doesn’t need to be extravagant; your smartphone and some affordable accessories can do the job.
After you’ve secured that coverage, don’t forget to share it! You have the power to distribute it through your email newsletter, social media, and other platforms. Don’t miss out on this essential step, as it can turn your publicity into profit.
One final, vital point is having the confidence to put yourself out there. Don’t hold back, because there’s a lot to be gained by seizing opportunities. Self-promotion is a critical step in building your business, but it all starts with grabbing attention. If you have value to offer and are ready to turn that attention into leads and sales, you’re already equipped for success. Don’t hold back. Get ready to become your own publicist and watch your business thrive.
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