Are you wondering how to increase your conversion rate? Maybe you’ve applied all the important tips like a single call-to-action or a free bonus. You’ve organized your content as best as you can and used phrases that are known to be eye-catching and irresistible. Your design is beyond great, but you still do not see the results that you want.
How to Build a Digital Marketing Funnel
Page layouts, design, and copywriting are important, but they’re not everything. Here are three things to keep in mind and use as stepping stones to create or tweak your current digital marketing funnel.
1. Choose The Right Tools
It’s important to start with the most efficient tools. This is probably one of the most time-consuming parts in building a funnel because you will have to look at a variety of SAS products and figure out which one is the best fit for you.
Many times you won’t just have one but will need more than one because each one will serve its own purpose.
Then, you’ll need to make sure they integrate with one another. Some people hire tech VAs just for this. Lean on the expertise of your friends at other startups to help you decide.
2. Create objectives, then focus activities
Now that you have your tools in place, you can start to paint your future. What are you going to use to draw people in? Forget about what you love. Instead, focus on what you’re good and how you can help other people learn your expertise.[Tweet theme=”tweet-box-shadow”]#Focus on what you’re good and how you can help other people learn your expertise.[/Tweet]
This is where messaging is everything. Speak to your audience about the positive outcomes your expertise offers and give them something for free. Use your tools you decided on to collect the data of people who could turn into customers or clients.
This is the biggest part of your funnel because it is when people make a decision to opt-in or not. Copywriting is HUGE here. You need to bring them in with words that will convince them and convert them.
3. Organize your funnel spreadsheet
Finally, you need to keep track of what’s working and what’s not working. Most likely, you will have a few different things happening at once, so use metrics to keep track of all it in one place.
You’ll want to know how much you’re paying per conversion to see what’s working and what’s not. Then, you’ll know what to stop and what to do more of!
This process is something that you never do once and you’re done. Your business is always changing and digital algorithms are always changing.