Video marketing is the new social media. If you are not using it, you are being left behind. It’s not only naturally engaging, but it tells a much better story than words or still pictures. (It’s why I was a TV reporter for 10 years and LOVED shooting and editing my stories!) Your business needs this! So take a stab at doing it yourself or hire a professional (like me) to tell your brands story.

Here are five tips on using video to market your business:

Consider your audience. You need to make sure the promotion is relevant to your audience. If it’s not, you’re wasting your time.Tell a story. This is a big one, because so many brands want to promote instead of telling a meaningful story. A great story will get you further and will make for an even better commercial. Take a look at this video I did for Doral Buick GMC. It was so much fun and I think it comes across onscreen.Promote it. It should hit your website first, then, social media! This is where social media is key. It’s the best platform to share your work with current and potential future customers. Depending on the outlet, you may get :15, :30, etc., so keep that in mind when posting. I’ve even created a series of videos just for those outlets because of time constraints. On Facebook, I posted this video to my fan page and pinned it to the top. That ensures a wider reach. (Click here to read more on the importance of social media.)free-mediaKeep it short. I don’t think anyone has the attention span to watch something longer than two to three minutes. There is just too much for us to see online. We are at the hands of information overload, so we need to tell stories with emotion while entertaining and educating fast. (It’s why video is the best!) Here is another video I did that includes all of those things in just 30 seconds.Sidenote: The only time a video entertained me for a long period of time recently (13 minutes) was this one. Watch it. It’s too funny.

Create a call to action. Someone just watched the recording you created, now what? Make sure your website, phone number, email address, coupon code, whatever is accessible when the video ends. If not, what was the point?In my online course, Master Your PR, there is an entire module on video creation. If you want to learn more, I hope to see you there.