In order to get blog traffic via email, you need to have people signing up for your newsletter, but don’t just pitch your newsletter. Instead, offer them something that makes them want to give their email address to you… like this:
Simply posting your blog posts on different social media platforms won’t instantly give your blog traffic – of course, I’m wrong if you already have a huge fanbase count on your platforms.
When sharing your blog posts on social media, strategize! Know who your target audience is, what time are they active on social media, and join groups that are related to your niche where you can engage and get your website more known.
There are plenty of groups you can join on Facebook, LinkedIn, Pinterest, Scoop.it, and other sites. You just have to test the waters and see which will give you more traffic. But don’t be a spammer! I recommend that you read Garrett Moon’s How to Easily Double Your Traffic from Social Media published on Kissmetrics.
Search Engine Optimization
Okay, don’t panic! You don’t have to start being techy and all when doing your own SEO. Actually, it’s very advisable that bloggers know how to optimize their content.
There’s really no need for you to hire an SEO specialist or consult one, you simply have to research how you can optimize your blog posts on your own. For more on how to act as your SEO consultant, watch this.
You can do this! You just have to have a lot of patience and passion for learning SEO.
Read and save this checklist digital marketing expert, Barry Feldman, provided in this infographic made with Visme. Use this as your cheat sheet whenever you’re about to create a new blog post.
This is a guest post contributed by Belle Balace from Visme.co.
What is the Yoast SEO plugin (besides the leading SEO plugin on WordPress)? It basically keeps you on track for a certain keyword you select. If you select the right keyword, this is amazing.
BEFORE you use the Yoast SEO Plugin, do this!
I use SEMRush to ensure I’m using a keyword that people are searching and that there’s not a lot of competition for. If you’re not using a keyword that is searched a lot with little competition, this won’t work. Keyword research is step #1!
For more on how you can use SEMRush and become your own SEO consultant, click here. I’ve been putting these strategies work for a few months now and have seen traffic to my websites, this one and my lifestyle blog, Christina All Day, skyrocket.
The plugin will tell you you’re on the wrong track with a red light, let you know you can fix some things with a yellow light, and when you’re green – you’re good to go! The goal is to get all the lights green and Yoast SEO tells you exactly what to do to get there. (Scroll down to see an example.)
For example, the plugin will tell you if you’ve used the keyword too much or not enough. It’ll tell you if you need to add headlines or more words to the blog post.
Remember, you pick the keyword for the blog post, so make sure you do your research. Many people use the Google keyword planner for this. I prefer SEMRush because it’s more accurate. Click here to read more about how I conduct my keyword research.
If you want to see how I use the Yoast SEO plugin, go behind the scenes with me on my blog by watching the video above.
It’s not easy to be found in a Google search. I give it up to anyone who lands the first spot on page one. Bravo.
While that sounds like an incredible task, it can be done. I did with a post on my lifestyle blog, Mascara Maven. To find it, search “CPK butter cake recipe.” That’s it in the first spot. It didn’t start there. Many things helped get it there. (Yes, it is possible to act as your own SEO consultant.)
While catchy headlines are fun and make some people want to click, they are not SEO friendly. People don’t Google things in a creative way to find what they’re looking for. They Google the most simple, basic thing. They search for what they want. Your headline, at least part of it, should reflect that.
2. Meta description
What is a meta description? It’s the text under the headline that explains what the blog post or article is about. Everything I just mentioned about headlines, applies here too. You want to make sure the keyword or phrase you want to rank for is here, but in a bit more detail. You have enough room for one to two sentences. Here, you have more space to get creative and tease to get a click.
3. Headers to make your content easy to read
While keywords are important, there is more to SEO than just using words people are searching for. One factor includes making sure your content looks good and is easy to read. Because a lot of people skim blog posts and articles, headers and subheaders make a big difference. There are seven in this blog post!
It’s important to share other content within yours. You can do this by linking to both your other content or someone else’s content. You should link to your content because it keeps people on your website longer while you’re sharing more of your expertise. If you’re referencing other resources, it helps to link to them as well.
For example, in this blog post, I link to SEMRush because I’m writing about SEO and I use SEMRush for keyword research and more.
You can post amazing things online every day, but Google will not recognize your website as an important one if no one else is linking to it. My favorite method of earning backlinks is media relations. (To learn how to start earning publicity online, click here and join my free course.)
By promoting yourself as an expert in your industry to various media outlets, you can earn mentions that will increase your domain authority and help your search engine optimization.
What is domain authority? The title explains it – it’s how much authority your domain has. Is it new or old? Do you get a little bit of traffic or a lot of traffic? Is your site simple or complex? Sites that have a lot of traffic and a lot of backlinks have a higher domain authority than those that don’t.
6. Alt titles and filenames
What you name your images matter. Use those keywords you found in your research and title your images and files with them. But, you’re not done yet. Use other variation of those keywords as an “alt title” during your upload. Yes, these come up in a Google search too!
7. Using variations of targeted keywords
Just like I mentioned before, you want to use a variety of keywords. The main keyword you want to rank for should be in your headline, URL, meta description, and throughout your blog post or article. But in your research, you probably found other variations of the keywords as well. Use those to name images, files, and sprinkle throughout your written content.
Since five of these SEO best practices included keywords, it’s important to do keyword research. A keyword won’t do you any good if it’s the wrong one. To ensure the keywords I’m using are being searched online and have little competition, I use SEMRush. For more on SEMRush, click here.
If you are running any sort of business online you need traffic. Otherwise, your website is really just a business card, right?
When we talk about traffic, there are really only a few kinds that are reliable and consistent:
regular visitors (people who already know you and love your stuff)
visitors from ads (Google Ads, Facebook Ads, etc.)
The rest are up and down, or kinda hit and miss – like:
social media (Tweets last minutes, Facebook makes you pay, Instagram is heading that way)
your site being mentioned on a big blog (I got mentioned by Social Media Examiner last month – that meant 3,000 visitors in a few days, but now… zero!)
Google on the other hand sends me 60-70% of my traffic month over month, consistently (and often growing).
Mistakes That Are Hurting Your SEO (And Google)
Google is a little sensitive these days, so you have to be careful you don’t do anything that could upset them!
But, once you know a few of the easy to avoid mistakes, things start to go a lot smoother.
1. You Have Put Up A Big Fat “No Visitors” Sign
This is a killer.
It is unlikely that you are doing this, but, if you are – Google will totally ignore you.
Don’t stop reading now though, thinking you won’t have made this mistake. I just started working with a client recently and they were doing it. And they are certainly not the first.
Zero Google traffic.
Google takes their cues from what you do on your website. And if you accidentally put up a NO VISITORS (which in SEO is called NO INDEX) they WILL not come by and visit.
This means you will not appear in search results at all.
How do you check this?
1. You can either head to this website and enter your URL
2. Head over to Google and type in the following…
(or site:www.yourwebsite.com) if you use the www.
What you should see is this:
Ignore the first result, that is usually an ad from Google.
But the rest should show your pages. And at the top, the number of pages/posts that Google is currently keeping in their index (showing in search results).
If nothing comes up, then…
YOU HAVE A BIG PROBLEM.
Fixing it means getting someone technical involved to see what is stopping Google from indexing your site. If you use WordPress there is a checkbox you might have checked that does this. Or, it could be in your robots.txt (Don’t know what that is? Don’t worry, your tech guy/gal should.)
2. You Are Not Optimizing Your Content
Sounds kinda complicated, but it does not have to be.
SEO optimization of your content (pages or posts) is quite a simple process. It involves putting your chosen “keywords” in the right places.
…and maybe a couple of other places in the content, maximum. Don’t do more. Because Google is crushing people for over-optimizing too – AKAtoo many keywords in your content.
If you want to see what a little keyword optimization can do for you, check out a recent post I did on no follow SEO links.
You can see in this picture above that the main keywords (NoFollow Links SEO) are present in all the right places.
As a result, this post is already on page 1 for a number of keywords on Google.
Tip:Ensure you are keyword optimizing all your pages and posts.
3. Spraying And Praying
The last one is a doozy. I see most bloggers or content creators (including myself in the past) doing this. In fact, I just pulled up a friend of mine doing this the other day. So, chances are, you might be doing it too.
Spraying and praying – what do I mean by that?
You write content, based on what you think is a good idea (keyword), without any research into whether people are actually searching for the topic.
Sure, sometimes you just have to get something off your chest. Or, answer a burning question all your followers have been asking.
However, if you are aiming to be found on Google, and get significant traffic as a result…
You have to check if anyone is searching for what you are about to write.
There are a bunch of ways to do this, but the simplest is to get yourself a Google Adwords account and use the Keyword Planner.
Then, you can jump in and see if there is any “volume” (ie. searchers per month) for the idea you are thinking of writing about.
That is the first step in any decent keyword research.
You also need to go a little deeper too (find related words, find out if you can even get to the top of Google, etc.) but that is way too much for one blog post.
(You can read even more about creating the perfect SEO optimized content on my blog if you are adventurous!)
Putting It All Together
A lot of the big secrets of SEO are actually pretty simple.
You just have to spend a little time doing some keyword research, optimizing your content, and making sure your website is on solid ground.
This is a guest post by Ashley Faulkes of Mad Lemmings.