I’m not a huge fan of selfies, but of course, I take them! Who doesn’t?!The Selfie Trail features 30 of the county’s most photo-worthy spots, but I’m all about adding some to the list. (Have you seen this place?! There is a hot spot on every corner!) When I was having lunch with a friend on Worth Ave., I jumped on the #SelfieTrail and helped promote the Palm Beaches on Instagram. I think selfie marketing campaigns are genius for a few reasons:
The key to a great selfie (besides looking good) is what’s happening in the selfie.
But first, lemme take a SelfieUnless you’re using a fun Snapchat filter or showing off a new hat, I really don’t understand the look at the camera and smile selfie, that’s captioned with “Happy Monday” or “Off to work!” Selfies are a big part of social media and social media is a big part of marketing. In marketing, I believe everything you do should be strategic… and that includes your selfies and selfie marketing campaigns.
Selfie Marketing CampaignsIf you’re going to take a selfie, take it for a reason.
The Selfie TrailOne business using selfies for a reason is Discover the Palm Beaches. In case you haven’t noticed, a lot of marketing content is user generated content. It’s what people want to see, so yes, your selfie counts.
- People are already taking selfies, so why not use them?
- When a business shares an image from an outsider, the outsider will re-share -leading to even more exposure.
- For followers of the users generating content, and the business, it’s a learning experience – seeing new things, from a new person, in a new way.