Have you noticed how some blogs have emails pouring in, but emails are barely drizzling into your email database? The secret lies with using lead magnet tools.
Lead magnets are used to attract new business in fun and creative ways. Just like a magnet attracts metal, these lead magnets will draw potential clients your way. They allow an exchange of your knowledge for your customers’ personal contact information.
Lead magnets offer readers anything from a free download or a discount if they sign up to get on your email list. (Because no one really wants a newsletter.)
Why you Need a Lead Magnet
Most readers will visit your capture page and never return. You need to bait them into signing up for your email list. These are all potential clients that will disappear into thin air if you don’t tempt them with something.
So, readers are more likely to share their email if they receive something in exchange for it – something they consider to be of value and useful. This is why lead magnets are a vital aspect of website optimization.
People love freebies and they are attention grabbing. Sometimes, a reader won’t even realize he or she just gave you their email address because they’re so excited about what they will receive. So, the answer to the above question is obvious but how can you use lead magnets effectively?
How to Make a Lead Magnet
To create a great lead magnet, you need to understand your audience. Try to put yourself in their shoes: What are their needs? What will interest them?
You could check out the types of lead magnets your competitors are using. This will give you a better idea of how to create a lead magnet that is unique and catches your reader’s attention.
Make sure the signup process is both quick and easy. If it is too difficult to find or too complicated to fill out, the reader will decide that it isn’t worth the time.
Lead Magnet Ideas & Types of Lead Magnets
Lead magnets don’t need to be complex or time-consuming to create. The key is to keep them short and sweet.
They simply need to solve a certain problem by offering a specific solution for the market you are targeting. Here are some examples of effective lead magnets:
1. Guide or a report: People love examples of how to do things, especially if it makes their workload lighter. It also helps your reader solve a problem. If they will receive something useful to them, they will readily give their email address.
2. A cheat sheet or a handout: This is one of the most popular types of lead magnets. It is normally a one-page sheet that offers valuable information. (See mine!)
3. Video training: The reader will see your page and discover they can receive free training or more information via videos. (Videos are everything!)
4. Software download or free trial: This allows the reader to see your product in action. People love anything that’s free and hate wasting money on things that don’t work. Plus, people are more likely to buy something if they have previously tried it.
5. Survey, quiz or assessment: People enjoy giving their opinions. The key is to ask for their email after they have gone through the survey or assessment because they will want to get their results, and generally, will share their email address so they can see the outcome arrive in their inbox.
6. Discounts or contests: Many sites offer discounts or special deals. An email address is a small price to pay for saving money or winning something.
7. eBook: An eBook will offer practical help and can introduce someone to your company and services. Most are delivered automatically after sign up. (Have you read mine yet? If not, click here!)
Remember, it doesn’t need to be complex. Simplicity is the key.
As the saying goes “you have to spend money to make money.” This means by using a lead magnet, you might have to give something away—but, you may certainly increase your ROI.
It’s okay to have more than one lead magnet. You need to target different readers with different things in case one lead magnet didn’t grab their attention.
Successful Lead Magnets
When choosing lead magnets, take the following suggestions into account:
1. It must be specific and attractive to your audience. Does it solve a problem they might have? Does it intrigue your readers?
2. Just because it is free, it shouldn’t look cheap and poorly made. This lead magnet represents you and your company. Take the time to develop it correctly and make it look attractive.
3. Make sure it has actual value. Is it something somebody would have paid for? Is it worthwhile to the user? They have to feel comfortable exchanging their email for this, so make it worthwhile.
4. In addition, make it easy to use. No one will read a free 300-page eBook… simply because they haven’t got the time.
By creating meaningful and useful lead magnets you can increase engagement of your readers, which can turn them into paying customers.
If you are efficiently using the tools mentioned above, you will have emails pouring into your email database and a booming business.
Now, which lead magnet tools will you use?
This is a guest post from Katrina Manning of Leadpath.