If you are running any sort of business online you need traffic. Otherwise, your website is really just a business card, right? When we talk about traffic, there are really only a few kinds that are reliable and consistent:
- your mom
- regular visitors (people who already know you and love your stuff)
- visitors from ads (Google Ads, Facebook Ads, etc.)
- Google Search
- social media (Tweets last minutes, Facebook makes you pay, Instagram is heading that way)
- your site being mentioned on a big blog (I got mentioned by Social Media Examiner last month – that meant 3,000 visitors in a few days, but now… zero!)
Mistakes That Are Hurting Your SEO (And Google)Google is a little sensitive these days, so you have to be careful you don’t do anything that could upset them!
#Google is a little sensitive these days, so you have to be careful you don’t do anything that could upset them! Click to TweetBut, once you know a few of the easy to avoid mistakes, things start to go a lot smoother.
1. You Have Put Up A Big Fat “No Visitors” SignThis is a killer. It is unlikely that you are doing this, but, if you are – Google will totally ignore you. Don’t stop reading now though, thinking you won’t have made this mistake. I just started working with a client recently and they were doing it. And they are certainly not the first. Zero Google traffic. OUCH! Google takes their cues from what you do on your website. And if you accidentally put up a NO VISITORS (which in SEO is called NO INDEX) they WILL not come by and visit. This means you will not appear in search results at all. How do you check this? 1. You can either head to this website and enter your URL OR 2. Head over to Google and type in the following…
site:yourwebsite.com(or site:www.yourwebsite.com) if you use the www. What you should see is this: Ignore the first result, that is usually an ad from Google. But the rest should show your pages. And at the top, the number of pages/posts that Google is currently keeping in their index (showing in search results). If nothing comes up, then… YOU HAVE A BIG PROBLEM. Fixing it means getting someone technical involved to see what is stopping Google from indexing your site. If you use WordPress there is a checkbox you might have checked that does this. Or, it could be in your robots.txt (Don’t know what that is? Don’t worry, your tech guy/gal should.)
2. You Are Not Optimizing Your ContentSounds kinda complicated, but it does not have to be. SEO optimization of your content (pages or posts) is quite a simple process. It involves putting your chosen “keywords” in the right places.
#SEO optimization is quite a simple process. It involves putting your chosen #keywords in the right places. Click to TweetThat means:
- The Title
- The URL
- The first 100 words