business

linkedin to grow your business

7 FREE ways to use LinkedIn to Grow your Business

If you are in business to business sales or marketing, you should be using LinkedIn to grow your business. Social media channels like Facebook and Twitter are great to show potential customers and clients you have an online presence, but with B2B, you can start a conversation and close a deal on LinkedIn… if you use it right.

Here are seven FREE ways to use LinkedIn to Grow your Business

grow your business on linkedin

Creating an all-star profile

First things first… and that means your profile. Thankfully, LinkedIn tells you what’s working and what’s not working as you create your profile with the “profile strength” circle. What makes for a great profile? Well, a few things.

    1. Pictures. You have two spots for pictures here. One is a professional picture of you. When I say professional, I mean don’t pose with your dog. (The only time that’s okay, is if you’re a vet.) I suggest a standard headshot that shows what you do professionally if you can show it. Then, there is the commonly forgotten cover photo. In mine, I placed my logo on either side. I did have another image in the middle, but it wasn’t compatible on mobile. Your cover photo will look different on a desktop vs. a mobile, so before deciding on one, make sure it looks centered on both devices.     2. Your professional headline. This is probably the most important part of your entire LinkedIn page. I suggest making your headline eye-catching and exciting. Many people have titles that sound complicated… or need further explanation. For example, if you’re an “account executive” or “support manager,” I’d elaborate a little more so when someone sees your headline, they can visualize you at work and how you can help them.     3. Summary. This shouldn’t be too short, but it also shouldn’t be too long either. Some people prefer bullet points while others like to write this section in sentence form. This is no right or wrong way, but I think of it as an elevator pitch. Here, you want to tell prospective clients you can solve their problems and this is how and why you are the person for the job.linkedin grow business     4. Posts. The post section is like your blog… but it’s your blog on LinkedIn. While your LinkedIn profile exists for you to promote yourself as an expert in your industry, the post section lets you take it one step further by offering your expertise to help others who may stumble across your post.How can someone find it? Well, after you write your post, spell check it and add a picture, you can add up to three tags. I usually use tags like “public relations,” “media relations,” and “public relations and communications.” Depending on the post, those tags may change. Just by using this method, I’ve earned public speaking opportunities and have been published in industry trade publications.     5. The rest. While it is time-consuming, you should not skimp on completing the rest of your profile. Some of it shows up at the top as an abbreviated version – like your current employment, work history, education, etc. Don’t forget to include your skills, organizations you’re involved with, volunteer work… the list goes on – and it is all important to creating an all-star profile.

Searching for leads

LinkedIn offers a great “advanced search” tool. It’s right at the top of the page, just to the right of the search bar. You don’t have to be a premium member to use this. As a premium member, you can really advance your search, but the free version works well too.I think it’s best to start by clicking “2nd connections” under the “relationship” tab. This way, you aren’t only connecting to someone who knows a person you’re already connected to, but you are allowed to add them as a connection. When you make your way down the relationship tab, it’s more difficult to grow your connections.linkedin-advanced-people-searchOn the left-hand side under “people,” you can narrow your criteria to exactly what you’re looking for by using keywords, the person’s title, company, or even someone in your zip code.It’s not just people you can search. You can also look for leads for jobs, through companies, in groups, by industry, etc.

Discovering who’s interested in you

Just like you can view other people’s profile’s, LinkedIn shows you who’s viewed your profile as well. With the free version, you can only see so much of this information, but still, sometimes that little bit is all you need to make a connection.You can find out who’s viewed your profile, who’s read your posts, and even how you rank for profile views among your connections.who's-viewed-your-profileThe most useful part of this feature, in my opinion, is to see who’s viewed your profile. This is where creating an all-star profile comes into play. I look at the person’s picture and professional headline to decide if I want to click on their profile to learn more. If I do, I’ll take a look and see if he or she looks like an ideal client of mine. If so, I’ll send a message and open it with, “Hi. I noticed you stopped by my page this week. I was just looking at yours too and noticed…”But beware! There are many lurkers on LinkedIn as well. I have clicked on a person’s profile after seeing they’ve viewed mine only to find a lot of my information copied and pasted to their page. It happens. If and when it does, you just have to take it as a compliment and continue doing business on LinkedIn, ethically.

Including a call to action

If you have created an all-star profile, your call to action should already be in place. If you want people to call you, is your phone number easy to find? What about your website? Or your email address?free-mediaThere are a few ways to post this information. One is right at the top of your profile under “contact information.” You can also give connections another option in the “additional info” section in your profile. It can’t hurt to use both. After all, with websites, emails, phone numbers, and countless social media channels, we have lots of ways to drive people to a specific call to action.

Asking for recommendations

Recommendations on LinkedIn is just like your references on your resume, expect you don’t need to call them and ask questions. It’s all right there!After you’ve created your all-star profile, you should have at least four to five different places of employment. Hopefully, you’re connected with some professionals you worked with at those businesses. If you are, you can click the button that says “ask to be recommended.” LinkedIn will prompt you to select how you know that person. Then, that person will get a notification you’re asking for a recommendation. After they write something nice (hopefully) it will be placed on your profile for all to see.recommendations-on-linkedin

Using your news feed

Your news feed is what you see as soon as you log on. It’s the homepage and it’s news you choose to see based on who your connections are and the groups you follow. It’s no different from Facebook, Twitter, or Instagram… but it’s all business related (or should be). Just like on those social media platforms, it’s important to interact with your connections in your newsfeed. Like, comment, and share content you appreciate and is relevant to your business.linkedin-newsfeedYou may notice some posts from people you aren’t connected to or companies you don’t follow. These are sponsored posts that you may be interested in because the person behind the advertisement targeted you.

…and what I don’t do

When you’re using LinkedIn to grow your business, don’t try too hard. That’s when it doesn’t work for you. Some things I’ve noticed, that I don’t like…
  • Right after a connection is made, the person who requested the connection doesn’t wait longer than five minutes to send a message with a sales pitch. We’re not on LinkedIn to be pitched left and right. We’re on LinkedIn to build relationships with like-minded people, and if relationships develop through strategic interactions, then maybe a sale will be made… eventually.
  • Automated messages on any social media platform drive me nuts. Usually, it’s a person asking for a sale, but once it wasn’t. Yes, once.
Brandon Gaille with The Blog Millionaire is the only person I’ve seen automate messages perfectly. In his automated response after following him, he asks to help you, then he tells you how he can do it, and he actually does it. He is offering value by taking time out of his day to help you one on one. Guess what? That turned into a sale for him. About a month later, I shelled out $400 to him to help me with some business coaching.
  • I don’t have time read long messages on any social media platform, so I wouldn’t recommend opening a conversation with more than three to four sentences. Sometimes, I get messages that are so long, I don’t even start to read it.
Here is an example of all of these things wrapped up into one:linkedin-messagesI’m not sure if this is an automated message, but to give this woman the benefit of the doubt, I’m going to assume it is. Not only did this message come right after a connection was made, but it’s too long, and this person is pitching me with a sale… to do exactly what I do! If she took three minutes to look at my profile, she would have seen that we would be great collaborators and possible referrers for one another. Maybe a message like, “Hey, I’m so happy to connect and see we do similar things so probably have the similar clientele. We should get together…” Instead, she’s trying to do too much at once, and by doing that, she isn’t really doing anything.Just like any other job, but especially with public relations and social media, being strategic is vital. Yes, it takes more time, but you will have a lot more success when you take the time to do things personally, with meaning, and an end goal in mind.  Do you have any success stories of using LinkedIn to grow your business?
Are we connected? If not, click here to connect.   
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why i'm not earning media exposure

Why you’re not earning media exposure

Regarding media exposure, I’ve had this conversation many times: 
You: “I think I have a great product, but no one knows about it.”Me: “Do you have someone handling your public relations?”You: “We looked into it, but it’s so expensive. We’re just trying to do it ourselves for now.”Me: “Well, what are you doing?”You: “We post on social media and send out press releases, but it’s like people still don’t know we exist.”
Well, if you want to know why you’re not earning media exposure… maybe it’s because you’re not making yourself, your product, your service, your business, or even your brand newsworthy.

Why you’re not earning media exposure

1. You’re not earning media exposure because you are sending a press release. 

Before I start working with most clients, the words “press release” are usually spoken in the first 10 minutes… and not by me. I don’t like press releases, but many small business owners insist on me writing them and sending them out. If this is what you’re doing, this is why they may not be working for you:
  • Your press release is too long
  • Your press release is boring
  • Your press release is complicated
  • Your press release is not newsworthy
  • Your press release is too evergreen

2. You’re not earning media exposure because you are reaching out to the wrong people.

Earning media coverage is hard. Because it’s not only free, but much more effective than advertising, small business owners want it for their brand. Many times, this means pitching anyone and everyone in the media industry with an email address. This is not effective. When I was a TV reporter in Miami, I would receive pitches that included a topic in a different market, a topic I have never covered before, a topic that would never be covered by the TV station itself, and the list goes on.free-media

3. You’re not earning media exposure because you are promoting your brand too much.

While some media coverage may end up being seen as a great commercial for a brand, it should never be pitched this way. Remember, the job of a journalist is to tell a story that will educate, entertain, and evoke some kind of emotion in the reader or viewer. If your brand isn’t doing that with a pitch, then it’s time to go back to the drawing board.

4. You’re not earning media exposure because you are not trying hard enough.

Very rarely does a member of the media come to you. If one does, consider yourself lucky and that a rare occasion. Journalists work 24/7 – at 2:00 am, on Christmas morning, and many times in a few different cities in just a couple of days. It’s not a 9-5 job, so you cannot treat your outreach like it is.

5. You’re not earning media exposure because you are not ready.

If your website is not up and running or if your product is not ready for distribution, then you are not ready to earn media exposure. Unless you have a solid business plan with something to see, people to talk to, and documents to share, then you need to do more on the business side before trying to earn exposure in the media.

Now that you know what’s not working, why not try some things that work? In this free e-mail course, I’ll teach how to right some of these wrongs.

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The Best Small Cities to Start a Small Business

To be honest, I never cared too much about National Small Business Week. I didn’t even know there was such a thing. But now I’m a small business owner, so FYI, it’s the first week of May.starting-a-small-businessI’m a big fan of small business news and WalletHub has just released the best small cities to start a business… and one is just a hop, skip, and a jump from where I started my public relations firm in Coral Springs. WalletHubs data set ranges from “average growth in number of small businesses” and “prevalence of investors” to “office-space affordability” and “corporate taxes.”free-mediaSo, the top 10 best small cities to start a business are:10. Deerfield Beach, FL (right by me!)9. Cheyenne, WY8. Dothan, AL7. Clearfield, UT6. Inver Grove, UT5. La Vergne, TN4. Jefferson City, MO3. Brighton, NY2. North Chicago, IL1. Holland, MIAnother fun fact: I’m also very close to Miami Beach, that has the highest number of startups per 100,000 residents, 246. That is seven times higher than in Salisbury, Md., the city with the lowest, 35.Do you want to start your own business? I started by freelancing and things just kinda snowballed. Want to know how I started my business while working a full-time job? Click here.If you own your own business, you would love my online course, Master your PR. It teaches you exactly what to do to earn your brand media exposure without spending big bucks on public relations.Because of my decade of experience working on-air, I know what works and what doesn’t… and I’m going to share it all with you! I’ve gotten clients featured on the Today Show, the Rachael Ray Show, in the Chicago Tribune, Washington Post, Men’s Fitness, Food & Wine, Entrepreneur, and much more. I’ll teach you how to pitch the media, step-by-step.Click here to sign up!
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earn-media-exposure

Master your PR: How you can earn media exposure

I think any business owner, brand, or marketer would love to have a great publicist in their corner. The problem? It’s costly and many businesses just do not have the budget. So, what do you do when you can’t afford PR? You do it yourself, right? Well, there’s another problem.free-mediaHow can you master your PR if you don’t really know what to do? Sure, you know a thing or two. It can’t be too hard to make some phone calls or send an email here or there in-between other daily work tasks. Actually, there is a lot to it… good thing I’m here to help!how-to-earn-your-brand-media-exposureWhen I’m not acting as a publicist, I’m teaching business owners, brands, and marketers how to do their own PR. Now, I’m sharing my decade+ of experience in the media industry with all of you… well, everyone online at least. Check out Master your PR. This is an online course that covers everything! Want to try a bit for free first? Send me an email at Christina@MediaMavenAndMore.com.And I mean ev-er-y-thing. I get into how to find your brands story, who to pitch it to, how to handle a crisis situation, how to get a ROI by using social media, and I even tell you personal stories about how I’ve earned brands major media exposure. With that, comes some videos, worksheets, and checklists to help you along. 
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5-tips-on-getting-the-most-out-of-your-LinkedIn-page

Getting the most out of your LinkedIn page

If you care about your career or you want to grow your business, chances are you are on LinkedIn. If not, you should get an account. Here, you will create and grow relationships with people in your industry, build your credibility by creating and sharing professional content, and expand your reach when it comes to earning new and more business.using-linkedin-to-grow-my-businessThere is no better place to promote yourself and what you do! Here are five tips on getting the most out of your LinkedIn page, whether it be your personal page or your company page:

Complete your Profile.

First things first. Fill in as much of your profile as you can. You want to be found, and when you are found, you want to blow people away! So, don’t use a picture of yourself at a bar as your profile picture. This isn’t Instagram. Keep it professional. Go back as far in your work history as you can and share as much of your expertise as you can. This is your resume!

Blog on LinkedIn.

On LinkedIn, it’s called “posts” not “blogs”, but it’s basically the same thing. I believe blogging is important for any business to do on its website. (Hello! That’s why you’re reading this here!) The same goes for a person on LinkedIn. Use these posts to show your network you are an expert in your industry and to further promote your brands message. Educate and entertain. Don’t forget to include a nice picture to go along with the post and to include three tags at the bottom of your post. These tags will help your post be found by professionals searching that topic.free-media

Ask for Recommendations.

You can talk about how great you are all day, every day, but when someone else does it, it means so much more. That’s the power of public relations! You need to be part of this “word of mouth” marketing strategy to get a referral. LinkedIn makes it easy to ask people in your network for these referrals. Once someone says something nice about you and how you operate professionally, it’ll be on your page for all to see!

Show your Work.

On Facebook, people share pictures of their kids and their dinner. On LinkedIn, people share pictures of their successes. Post a link, a short paragraph, or a video. Don’t be afraid to promote yourself. That’s exactly what this is for!

Make Connections.

Take time to look for people you want to connect with. LinkedIn makes it easy by giving you recommendations based on your work history and common connections, but it’s also easy to search for people as well. Don’t be shy! You can search for people based on the industry they work in, college they graduated from, and so much more. Find those people and “connect.”social-media-and-linkedinUsing LinkedIn to grow your business? Using LinkedIn to find a job? Use LinkedIn as a marketing strategy for both! It works!What to connect with me? Personally, I’m right here and you can click here to follow Media Maven.Do you want to promote your brand? You can! Sign up for my online course to learn how you can by doing PR yourself. Click here to master your PR. For a free tester, email me at Christina@MediaMavenAndMore.com.
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business-blogs

3 Reasons your Business needs a Blog

If you have a business, you need a website… and your website should have a blog!blogging-for-businessesBlogging is one of the most valuable tools businesses have to engage with customers, make their lives easier, and promote themselves as experts in their industry. If you’re not blogging, it’s time to get started or get left behind. Here are 3 reasons your business needs a blog:

Visibility

Having a blog on your business website helps your search engine optimization, or SEO. If someone is searching for something related to a topic you’ve blogged about it, that person may stumble upon your website in a search. Let yourself be discovered!

Credibility

It makes you credible as an expert in your industry. It shows you don’t only know your industry, but are also familiar with the ins and outs of it. So many topics can be discussed! Take my blog on this website for example. I don’t only post about public relations in general, but I go into specifics and even discuss different current events and how they relate to my business. Credibility strengthens the image of your brand.

Social Media

A blog is a form of social media, and it is vital for businesses to be on social media. You don’t have to be on all forms of social media, just the ones that help your business and brand… and a blog is a must! It’s also a great way to interact with present and potential customers through likes, comments, and shares.free-mediaIs it time consuming, yes. Is it worth it, yes. When it comes to blogs for businesses, just say YES! Nothing in this world is guaranteed, so it’s hard to say whether or not you will get a ROI, but it’s something that is too useful and popular to pass up.Do you want to promote your brand? You can! Sign up for my online course to learn how you can by doing PR yourself. Click here to master your PR. For a free, mini-version, email me at Christina@MediaMavenAndMore.com.
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