MLM lead generation can be tough. I know because I did it for almost one year as a Younique presenter.
I generated most of my leads online through social media, but if I had to do it all over again, I’d use video and a blog in addition to Facebook.
MLM lead generation
Don’t get me wrong, social media worked very well for me. I built a team of more than 200 under me, earned a free cruise, and made five-figures selling mascara, but if I knew then what I know now about the power of a blog and SEO research, I think those numbers would have been much higher.
Scroll down to see the infographic!
Younique was the first MLM business to operate on social media and have the “group parties.” Now, it’s more common. When things become the norm, you need to look at other ways to sell. Many network marketers aren’t using blogs to sell, but they should.
It’s how most people find what they’re looking for, but the competition is stiff. In fact, if you don’t know how to be found in a Google search, then you are probably wasting your time blogging… unless you have an insanely huge social media following with people who click on every bit of content you post on a daily basis.
Here’s an example.
I wanted to write a blog post titled Blogging for Lead Generation. But when I did SEO keyword research, which you should be doing before you post anything, I realized no one would ever find the blog post. Why? The exact keywords “lead generation” are Googled 6,600 times a month. That sounds great, right? Wrong.
There are 20 million results for that phrase. 20 million!
So after doing some more research, I found the best chance I had to rank high in a Google search about lead generation was to write about MLM lead generation. Now, my odds still aren’t great. MLM lead generation is searched 480 times a month with 530,000 results. But, since I know a thing or two about MLM, lead generation, and blogging – why not take a stab at it?
Yes, it’s hard to show up on the first page of Google… but you can do it. I’m doing it with this post featured on my lifestyle blog. I don’t think it’s a coincidence that post is the most viewed post on Mascara Maven.
See? That’s the power of blogging. It drives traffic to your website!
Check out this infographic I created with statistics I pulled from a variety of marketing outlets. After gathering relevant data, I averaged them all to find the most accurate numbers.
Scroll down to see the infographic!
Due to the nature of the online world and business, I expect these numbers to increase in the coming months and years.
1. You will have more website visitors if your website has a blog.
2. Small businesses with blogs generate more leads.
3. Companies acquire customers via a blog.
4. Consumers trust advice and information posted on a blog.
I recently had lunch with a friend who wanted to start blogging professionally. I gave her some of what I consider “blogging for beginners” advice, then thought, why not share those tips here on my blog to help others?!
Blogging for Beginners
So many people blog for different reasons – as part of their current job, to make money, and as a hobby are the three most common answers, I assume. Regardless of your why, these steps will help you get started and maintain your blog over time.
Where will your blog be?
Before you begin blogging, you need to know where you’re going to blog. My friend is planning on blogging professionally on a company’s website, but many people want their own space. In that case, you have a few options.
I use WordPress. When it comes to the online world, WordPress is the most recognized and arguably the best platform to be on. The only problem? You’ll most likely need a website developer to help you get it up and running.
If you want to try to take a stab at creating your site yourself, there are plenty of sites to choose from – Squarespace, Wix, Weebly, and the list goes on. I created this entire site on Weebly in two hours. The drag and drop format is idiot proof. (If I can do it, anyone can.)
If you don’t want to commit to a website, check out a place like Medium or the post section on your LinkedIn page.
What’s your blog called?
When you decide where you want your blog to live, you may get a deal on a domain. If not, it’s no big deal. They are usually just $12 a year and you can buy them in a variety of places like GoDaddy, Bluehost, and Google.
When it comes to choosing your domain, Brandon Gaille from the Blog Millionaire is an expert, but here are some quick tips:
Apply SEO keyword research
Try to go after a .com ending
Avoid using – (dashes)
Make sure it fits your niche
Buy your name as a domain and redirect it (Have you tried ChristinaNicholson.com? Hi again.)
What’s your blog’s niche?
Since it’s #4 above, it makes sense to make this the next step. When I started Mascara Maven, I had no idea what I wanted to blog about it. Everything I posted was so random. (It can still appear that way.) Here on Media Maven, it’s all media focused.
Don’t do what I do on my lifestyle blog. Do what I do here – be niched.
I’ve heard the saying, “the riches are in the niches” and it’s very true. Again, whether or not this applies to you goes back to your why.
If you are just blogging as a hobby, then you can post whatever your heart desires whenever you want to. If you are trying to make money or build clientele, I suggest focusing on what you’re good at, what you’re passionate about, and what your expertise is. That makes a perfect niche!
Now, you have your website created. You have your domain. You have your niche. The only thing left to do is to get started. Write something and post it!
Believe it or not, this is where the real work starts.
When I got started, I learned a lot from other bloggers. Some were eager to help someone like me asking for beginner blogger tips. I also taught myself some technical stuff, social media strategies,SEO techniques, graphic design, etc. It all comes with time as you grow as a blogger.
You can find tons of advice online about how to monetize your blog, how to grow your following online, how to grow your email list, how to design the perfect about me page, and the list goes on. There is so much! If I only offered you one piece of advice, it’d be this – be consistent.
Ask yourself this question, “How often can I research, write, and promote a blog post?” If the answer is three times a week, then you need to do this three times a week, every week. If the answer is once a month, then you need to do this once a month, every month.
In the process of blogging, you will build an audience and that audience will expect to see you online, with certain content, at certain times.
Here, it’s always Monday. On Mascara Maven, it’s always Friday.
So, now that you know what you need to do to get started blogging, what are you waiting for?
If you read any of my other blog posts, you know there is a lot under the public relations umbrella. One of many things is blogging. Not only should every business have a website and that website have a blog (like this one), but you should also be blogging on other sites.
When you write or blog for other outlets, you are introducing yourself and your brand to an entirely new audience. You are also increasing your chances of being found in a Google search as your SEO gets better and better with each post.
Tens of millions of people visit the Huffington Post website every month. It also has one of the most engaged audiences on Facebook. Since Facebook has cut down on businesses reaching audiences organically, this is huge.
To be featured in the Huffington Post, you’ll need to know some Huffington Post blog submission guidelines.
Email the Huffington Post
Yes, it sounds obvious… and it is. On the contact us page, there are a few options. Depending on your goal, you either want to submit a news tip to editors with the Huffington Post or pitch an idea for a blog post.
Before Arianna Huffington resigned from her position as CEO, many would-be bloggers emailed her directly to submit their pitch. She earned quite a reputation for responding to emails, connecting editors with writers, and getting those new writers set up with an account to guest post.
Once you are an official contributing blogger, you can submit as many blog posts as you’d like… as long as they fall within the guidelines of the Huffington Post blog. After you publish a post, it’s up to you to promote it to earn exposure. The Huffington Post has too much content to promote it all, so it’s on you!
Receive the Invite
The blogging platform has changed a bit since Arianna Huffington left her position as the editor-in-chief. Now, instead of being accepted as a blogger after a submission, you can also be invited to become a contributor. Today, more people are contributing for this reason. I guess you could say it’s easier to “get in.”
Acknowledge the Benefits
As I’ve mentioned, blogging on your own platform is very important. If you want to reach another audience, blogging elsewhere is a must. By becoming a Huffington Post blogger, you will earn recognition by others.
Anyone can create a blog, but there is another feeling and sense of status or authority when your content is published elsewhere. Your standing is elevated when you’re published somewhere else, especially on a site like Huffington Post.
At the end of the day, it’s all about earning publicity and getting more eyeballs on your brand. I hope these Huffington Post blog submission guidelines help you start blogging on the Huffington Post. If so, let me know here in the comments section.