Thanks to social media, acquiring new customers and followers in geographical areas anywhere is possible today.

Social Media and its Impact on Sales

Whether it’s liking their post or tweets or replying to mentions and comments, social media platforms have taken customer experience to a whole new level. Facebook, Twitter, Instagram, LinkedIn and other networks have made it possible for many businesses to interact with their target audience with greater precision and accurateness. This brings their brand closer – at a more personal level – to consumers.

Here are the key takeaways from the infographic below from Healthy Business Builder which presents the top actionable and effective social media selling techniques that you can implement in 2017.

1. Choose the social platform relevant to your prospects.

Identify which social media sites your target customers are spending their time with and create your profile.

2. Join or establish a community.

Create a persona your prospects will like and join groups where you can be a great provider of useful content related to the products or service you are trying to sell.

3. Connect with the right individuals. 

Find people who are talking about your brand, and start interacting with them.

4. List relevant companies and follow them.

Create a wish list of big brands you want to work with and follow their social media profiles. Keep track of their latest updates and news while interacting with them regularly.

5. Join a discussion.

Join relevant discussions and conversations to familiarize your audience with your brand.

6. Share relevant contents.

Provide in-depth case studies or premium white papers to help your target prospects see a better purchase decision.

7. Get the information you need, at the right time.

Turn on instant notifications to know when it’s the best time to engage with your prospects.

Following these tips, you will receive more qualified leads that convert into paying customers using only your business’s social media profiles. 

Social Media Impact on Sales