Attending an online summit is a great opportunity to learn from experts. Whether you’re the host, a speaker, or an attendee, summits are beneficial for everyone involved.
Lisa Simone Richards is a visibility strategist for health, fitness, and wellness entrepreneurs. Not only has she landed some clients in notable online summits, but she’s also organizing one right now that she will host. It’s called the Audience Attraction Formula. For more on that, click here and watch the video below to see how she’s done it all, step by step.
What is an Online Summit?
Online summits begin with a host or an organizer. He or she will gather a variety of experts in a specific industry. The experts share information that could cost a few hundred or a few thousand dollars, but in online summits, experts are engaged in interviews and sharing insightful values for free.
Attending an online summit is a great opportunity to take away knowledge from a variety of different perspectives and gain some actionable tips to help get an individual to the next step of achieving a related goal.
What are the Benefits of Participating In a Summit?
Summits often operate under a model that centers around email list size. This is why:
Speakers are asked to share the event with their followers on their email list to help promote the event. If all these speakers do this and bring their audiences to the summit, everyone grows their audience and exposure.
Near the end of an interview, speakers may offer a free gift that is delivered by email. That’s where the email list growth comes into play for speakers.
What are the Benefits for Everyone Involved?
The host of the summit also gets an opportunity to build his or her own list; the speaker gets to gain more exposure and credibility; participants learn a lot of strategies to take back to their own business.
How do you Host a Summit?
1. Choosing the Topic
The first step in hosting a summit is to identify what your topic is going to be. This will most likely be your area of expertise and cater to your audience.
2. Finding the Experts
Then, you need to find the experts who align and resonate with that topic. This is where you need to do your homework and research some experts to learn what kind of knowledge and experience they are already offering.
If they can talk about content they already have, it’ll make them more likely to say “yes” because they won’t have to prepare too much for the summit. When a host approaches an industry expert, it showcases the host as a leader in his or her industry as well by creating an online event with so many influencers.
3. Promoting the Summit
While you’re finishing up interviews, the speakers will reach out to their email lists and let them know they are participating in an upcoming online summit that will blow their socks off.
It’s the host’s responsibility to:
- create the marketing materials
- put the summit content on his or her website
- promote the summit by email, social media, etc.
It’s also important to constantly be mindful of an end goal. You want the online summit to align with that vision to get the most out of it.
How do you Distribute the Videos from the Summit?
When it comes to distributing the videos, many people will do one video a day for about 20 days, depending on how many experts there are.
To avoid the audience losing interest over a long period of time, it’s a good idea to post two or three videos a day to shorten the time span and make an offer sooner rather than later.
In the Audience Attraction Formula, each interview will be on its own page, along with a short bio of the expert and the free gift he or she is offering.
You can either keep the videos available permanently on your website, or if you want to monetize the summit, you can charge a fee for a lifetime membership after the videos are unpublished.
If you’re interested in being involved in a summit, keep your finger on the pulse of what’s happening in your industry. Don’t be afraid to ask if you hear something going on that seems like a great fit. Maybe you can get in on it!